Why should I care about SEO (Search Engine Optimization)?
You’ve heard the phrase “Location, location, location!” and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you’re going to get.
Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.
The goal of SEO is to land your website in the top few pages of search engine results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.
To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.
What is SEO (Search Engine Optimization), and why is it important?
If you want people to find your site, you need to get it listed with search engines. Search Engine Optimization is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.
We know there are plenty of Search Engine Optimization tools out there, but as the world’s number one cheap domain registration service, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.
Search Engine Visibility works however you need it to. Our Search Engine Optimization tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.
Get top rankings on Google®, Yahoo!®, Bing® and more.
What good is a terrific website if customers can’t find it? Search Engine Visibility solves this problem by helping you add the right keywords and text to your site, then submits your site to Google, Yahoo!, Bing, and over 100 other popular search engines and directories. Use our expert suggestions to continuously move your website closer to the top of search results.
“In rare situations, our algorithm may select a URL from an external site that is hosting your content without your permission. If you believe that another site is duplicating your content in violation of copyright law, you may contact the site’s host to request removal. In addition, you can request that Google remove the infringing page from our search results by filing a request under the Digital Millennium Copyright Act.” Sourced from “support.google.com/webmasters/answer/“
404 pages are what you see when you click on a broken link. They are often sparsely populated with little content other than a message such as “Page not found”. 404 pages are designed to inform users that the link or resource they clicked is not or no longer available, and signpost those visitors back to your other content.
BING – 404 Page Best Practices
There are a few things you should keep in mind when building your 404 pages:
No advertising of any kind.
All error pages should be free of service-calls, such as advertising modules. This means 404 pages should be static HTML and not include any complex script, advertising or anything which makes calls off the page itself. This is due to the risk of the requested resource not returning in a timely manner which could lead to loss of platform integrity (causing a server to crash).
The low volumes these 404 pages experience, combined with the goal of signposting users back to content and the goal of acting as an “error” page, mean that serving advertising is not beneficial to the user experience, not going to generate significant impressions and will ultimately drive down overall ad yield and value due to the very low click-through rates this inventory generates.
This also includes the insertion of automated widgets that can return search results related to the content of the original page. Such widgets can end up crawled and creating a loop is items served in the search results, themselves, return 404 error pages. This can hurt a search crawler, causing it to avoid you site in the future, and can also harm your own servers.
Page returns a 404 status code.
From an SEO perspective, a 404 page should return a 404 Status Code (Page Not Found) as opposed to a 200 (OK) status code. The return of a 404 Status Code is used to alert automated users such as search engine crawlers that the link is in fact broken, and is the only way an automated user can ascertain this. If 404 pages return a 200 Status Code then Search Engines consider this broken link still valid, and the “404 page” could end up in the index.
“Smart” 404 pages.
As mentioned above, the goal of the 404 pages is two-fold. First to alert the visitor that the content is no longer there, and second to offer a way for that visitor to re-engage with your website.
It is acceptable to have a 404 page which is matched to the visual layout of your website, and that displays other options which a visitor might click on to find related content across your website. Many websites showcase a series of links to their most popular content on the 404 page to keep the visitor from leaving the website.
In all cases, be sure to make a 404 page which is light-weight and loads as quickly as possible. Even “smart” 404 pages should avoid external calls to services which populate modules inside the page with data. House the information directly within the page itself.
Google – Create useful 404 pages
Because a 404 page can also be a standard HTML page, you can customize it any way you want. Here are some suggestions for creating an effective 404 page that can help keep visitors on your site and help them find the information they’re looking for:
Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting.
Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site.
Consider adding links to your most popular articles or posts, as well as a link to your site’s home page.
Think about providing a way for users to report a broken link.
No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.
These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing. These guidelines will not cover every instance, nor provide prescriptive actions specific to every website. For more information, you should read our self-help documents and follow the Bing Webmaster Blog. In your Bing Webmaster Tools account, you will find SEO Reports and the SEO Analyzer tool for on-demand scanning of individual pages. Both resources will offer basic guidance and recommendations in regards to site optimizations that you can apply to your site.
Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.
Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.
Social media plays a role in today’s effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.
Being indexed is the first step to developing traffic from Bing. The main pathways to being indexed are:
Links to your content help Bing find it, which can lead us to index your content
Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content
Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools. This feature allows you to control when, and at what pace, Bingbot crawls your website. Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible.
Search Engine Optimization is a valid practice which seeks to improve technical and content aspects of a website, making the content easier to find, relevant, and more accessible to the search engine crawlers. Taken to extremes, some practices can be abused. The vast majority of instances render a website more appealing to Bing, though performing SEO-related work is no guarantee of improving rankings or receive more traffic from Bing. The main area of focus when optimizing a website should include:
<title> tags – keep these clear and relevant
<meta description> tags – keep these clear and relevant, though use the added space to expand on the <title> tag in a meaningful way
alt attributes – use this attribute on <img> tags to describe the image, so that we can understand the content of the image
<h1> tag – helps users understand the content of a page more clearly when properly used
Internal links – helps create a view of how content inside your website is related. Also helps users navigate easily to related content.
Links to external sources – be careful who you link to as it’s a signal you trust them. The number of links pointing from your page to external locations should be reasonable.
Social sharing – enabling social sharing encourages visitors to share your content with their networks
XML Sitemaps – make sure you have these set up and that you keep them fresh and current
Navigational structure – keep it clean, simple and easy to crawl
Graceful degradation – enable a clean down-level experience so crawlers can see your content
URL structure – avoid using session IDs, &, # and other characters when possible
Robots.txt – often placed at root of domain, be careful as its powerful; reference sitemap.xml (or your sitemap-index file) in this document
Verify that Bingbot is not disallowed or throttled in robots.txt: reference
Define high crawl rate hours in the Bing Webmaster Tools via the Crawl Control feature.
Verify that Bingbot is not blocked accidentally at the server level by doing a “Fetch as Bingbot”: reference
Webmasters are encouraged to use the Ignore URL Parameters (found under Configure My Site) tool inside Bing Webmaster Tools to help Bingbot understand which URLs are to be indexed and which URLs from a site may be ignored
Links – cross link liberally inside your site between relevant, related content; link to external sites as well
URL structure and keyword usage – keep it clean and keyword rich when possible
Clean URLs – no extraneous parameters (sessions, tracking, etc.)
HTML & XML sitemaps – enable both so users and crawlers can both find what they need – one does not replace the other
Content hierarchy – structure your content to keep valuable content close to the home page
Global navigation – springs from hierarchy planning + style of nav (breadcrumb, link lists, etc.) – helps ensure users can find all your content
Titles – unique, relevant, 65 characters or so long
H1, H2 and other H* tag usage to show content structure on page
Only one <H1> tag per page
ALT tag usage – helps crawlers understand what is in an image
Keyword usage within the content/text – use the keyword/phrase you are targeting a few times; use variations as well
Anchor text – using targeted keywords as the linked text (anchor text) to support other internal pages
Build based on keyword research – shows you what users are actually looking for
Keep out of rich media and images – don’t use images to house your content either
Create enough content to fully meet the visitor’s expectations. There are no hard and fast rules on the number of words per page, but providing more relevant content is usually safe.
Produce new content frequently – crawlers respond to you posting fresh content by visiting more frequently
Make it unique – don’t reuse content from other sources – critical – content must be unique in its final form on your page
Content management – using 301s to reclaim value from retiring content/pages – a 301 redirect can pass some value from the old URL to the new URL
<rel canonical> to help engines understand which page should be indexed and have value attributed to it
404 error page management can help cleanse old pages from search engine indexes; 404 page should return a 404 code, not a 200 OK code.Reference.
Plan for incoming & outgoing link generation – create a plan around how to build links internally and externally
Internal & external link management – execute by building internal links between related content; consider social media to help build external links, or simply ask websites for them; paying for links is risky
Content selection – planning where to link to – be thoughtful and link to only directly related/relevant items of content internally and externally
Link promotion via social spaces – these can drive direct traffic to you, and help users discover content to link to for you
Managing anchor text properly – carefully plan which actual words will be linked – use targeted keywords wherever possible
Web site promotion is a hard work for every webmaster. Everyone expect to have more and more visitors to our websites but we need to follow rules from search engine. Bing search engine is a big player that we need to learn about “THINGS TO AVOID WITH BING”
Cloaking is the practice of showing one version of a webpage to a search crawler like Bingbot, and another to normal visitors. Showing users different content than to the crawlers can be seen as a spam tactic and be detrimental to your website’s rankings and can lead to your site being de-listed from our index. It is therefore recommended to be extremely cautious about responding differently to crawlers as opposed to “regular” visitors and to not cloak as a principle.
LINK SCHEMES, LINK BUYING, LINK SPAMMING
While link schemes may succeed in increasing the number of links pointing to your website, they will fail to bring quality links to your site, netting no positive gains. In fact, manipulating inbound links to artificially inflate the number of links pointed at a website can even lead to your site being delisted from our index.
SOCIAL MEDIA SCHEMES
Like farms are similar to link farms in that they seek to artificially exploit a network effect to game the algorithm. The reality is these are easy to see in action and their value is deprecated. Auto follows encourage follower growth on social sites such as Twitter. They work by automatically following anyone who follows you. Over time this creates a scenario where the number of followers you have is more or less the same as the number of people following you. This does not indicate you have a strong influence. Following relatively few people while having a high follower count would tend to indicate a stronger influential voice.
META REFRESH REDIRECTS
These redirects reside in the code of a website and are programmed for a preset time interval. They automatically redirect a visitor when the time expires, redirecting them to other content. Rather than using meta refresh redirects, we suggest you use a normal 301 redirect.
Duplicating content across multiple URLs can lead to Bing losing trust in some of those URLs over time. This issue should be managed by fixing the root cause of the problem. The rel=canonical element can also be used but should be seen as a secondary solution to that of fixing the core problem. If excessive parameterization is causing duplicate content issue, we encourage you to use the Ignore URL Parameters tool.
When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.
Search Engine Optimization is a valid practice which seeks to improve technical and content aspects of a website, making the content easier to find, relevant, and more accessible to the search engine crawlers
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Facebook offers more detailed connection options with Express Email Marketing.
To Connect your Express Email Marketing to Your Social Media Profiles
In an August 2013 video, Cutts explains that page load speed is a ranking factor (Matt Cutts is the head of Google’s Webspam team).
It’s quite possible that your website is slow because of one of the five issues below. Check them out, and see how they relate to your site.
Page Size — The bigger your page, the longer it takes to download, especially over slower connections.
Time to First Byte — An increased time to 1st byte means there are too many SQL queries or non optimized SQL queries. This can also include server-side calls to third-party API. If you’re running WordPress, get the WordPress Plugin P3 Profiler to discover what plugins are running what queries and how long each one takes.
Total Objects and Third-Party Objects — Too many objects on your page will require visitors’ browsers to perform the request and receive pattern too many times and slow down your page.
Cached Objects — You want browsers caching your site. You need to instruct the Web server to enable expires headers on your static objects.
Text Compression — If you don’t have text compression turned on, your page is going to be slow. We turn this on by default on our Web Hosting plans, so your if your page is suffering from this, it’s either because of third-party objects, or it somehow got disabled on your hosting account.
You can use Google PageSpeed Insights tool to check your website to see if your web pages fast on all devices or not?
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