The length of a domain name does not directly affect how a website ranks on search engines. Search engines like Google do not consider the length of a domain name as a ranking factor. What’s more important is the relevance of the domain name to the content of the website, the user experience, and the website’s authority and trustworthiness.
However, shorter and more memorable domain names can enhance user experience. Customers are more likely to remember and return to websites with shorter and simpler domain names. This can lead to increased traffic and potentially higher rankings, although this is more of an indirect benefit rather than a direct ranking factor.
Avoid using numbers, hyphens, or special characters in your domain name as these can make it more difficult for users to remember and spell correctly. Keeping short, memorable domain names without special characters or numerals is preferable.
In summary, while the length of a domain name does not directly affect SEO, it can indirectly influence user experience and potentially enhance your site’s traffic and ranking. It’s important to choose a domain name that is relevant, simple, and easy to remember.