improving your site’s ranking by External Links

What is SEO, and why is it important?

If you want people to find your site, you need to get it listed with search engines. SEO is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Spiders representing the Internet’s search engines regularly crawl the World Wide Web to look for websites and other content to add to the search engines’ databases. They follow the hyperlinks that connect websites on the Internet.

When analyzing your site’s external links to websites, search engines will attempt to determine the relative importance of the originating sites. This means that if an originating site offers similar or related content to the one it is pointing to, the link will receive a higher rating than if the content was entirely unrelated. As well, an originating site may be ranked based on the links that are pointing to it, and hence the importance of those links.

You can improve your site’s ranking by linking to relative and highly-ranked quality sites.

Note: In some cases, owning a premium keyword domain name can increase click-through rates on ads, SERP listings and improve your site’s ranking.

Do I need Rich Snippets for my website?

A rich snippet is HTML code that is placed on web pages that ‘marks up’ the page to provide Google and other search engines with explicit pieces of information about the theme and content of any given page. This snippet code isn’t necessarily visible on a page viewed in a browser. They sit in the HTML code ‘behind’ the page content. When used correctly, the contents of your rich snippets appear in the search results along with the title and description of the page.

It can be difficult to set yourself apart from the rest of the world when it comes to your search engine ranking. Incorporating rich snippet code into your website gives your search results a unique look, and shows the relative content from your site right in the search results. This can increase click-thru rates dramatically.

Rich Snippets are small previews of relevant information on your website that display in the search results when someone does a search. Rich snippets tell the search engines more about your website and what content you have on your pages. When the search engines return a list of relevant results, your rich snippet information will appear and give them a preview of what they can expect to see on your site.

Here are a few examples of rich snippets and what they display:

  1. Authorship — Displays the author’s name, picture, and a link to more articles written by them.
  2. Local Business — Displays address and phone number of your business.
  3. Events — Displays time, title, and location of your event in search results.
  4. Video search — Displays a thumbnail preview of your video in search results.

By adding rich snippets to your website, you are helping search engines deliver more relevant results and making your results stand out. When viewing search results, a visitor can instantly see why your website was included.

Adding rich snippet code to your website increases traffic and lowers bounce rates because visitors already know what to expect when they reach your website. It’s a great way to set yourself apart on the search results and increase traffic to your website.

We offer domain registration, domain hosting, website builder, web marketing and other services. Please visit our product catalog for more information.

Search Engines and Internal Links

Spiders representing the Internet’s search engines regularly crawl the World Wide Web to look for websites and other content to add to the search engines’ databases. They follow the hyperlinks that connect websites on the Internet.

Due to their very nature, spiders are crippled when they have no links to follow. If your website has broken or no internal links a spider will likely not go beyond the first link. If your site contains external links, the spider might follow those and leave the site behind.

If, however, all the Web pages on your site are linked to each other with functional hyperlinks, a visiting spider is able to visit every nook and cranny of the site.

Search Engine Visibility provides several options for you to assist search engine spiders and crawlers in navigating your site with ease. Having working links throughout your site is essential to successful search engine optimization.

Tip: Register the right keywords domain names to get your website discovered on search engines so more customers can get to your door.

 

Don’t Do It!

What is SEO, and why is it important?

If you want people to find your site, you need to get it listed with search engines. SEO is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Don’t Do It!

Search engines have become very important to the way people use the Web. Of course that means there’s a lot of value to getting in front of all of those millions of potential visitors.

Unfortunately, some people try to manipulate search results, create spam, and try to game the system to make money.

Search engines, however, are very good at detecting and penalizing sites that employ manipulative techniques.

Here are examples of things you should not try to do:

  • Keyword Stuffing — Keyword stuffing refers to identifying valuable search terms, and then shoving those search terms into your content or meta keywords tag as many times as possible, even when the keyword has no relevance to the content of the site.
  • Hidden Content — Hidden content is the technique of displaying content to the search engines that the users don’t see, such as additional keyword phrases. Typically examples include using CSS to display the content way off the viewable area of the page, hiding the displayed content with CSS, or displaying the content in the same color as the background (ie: white text on white background).
  • Link Farms — The importance of links has prompted people to swap links with as many sites as they can find, including sites that are not relevant. Some webmasters create multiple sites of low-value content exclusively for the purposes of interlinking those pages.
  • Buying Links — Some people pay for links on other sites just to try and raise their search engine scores. This method is different than a sponsored link, or an advertisement, as they usually try and pay for these links to display in online content like natural links without any labeling that the link was paid for.
  • Make Pages Just for Search Engines — Some people get so wrapped up in the search engines that they forget all about their users. If a page is over-engineered for the search engines, to the point that it loses value for the users, the users are not going to want to spend much time on your page. Even if they land on your site, they’ll go elsewhere for their business.

What’s the worst that can happen?

The search engines have a lot of very smart people and have gotten very good at detecting and penalizing sites that use manipulative techniques, like those outlined above. Don’t try to outsmart the search engines. In some cases your site can disappear from the search engines for months, if not years, depending on the severity of the offense. The best advice is to stay within Google’s webmaster guidelines and build your SEO strategy around sound principles, like having great content and proper meta tags. Remember, the search engine doesn’t have to rank you for anything!

Note: We offer cheap domain registration, domain hosting, email services…plus Search Engine Visibility to promote your business on Google®, Yahoo!®, and Bing® to increase traffic and get more customers.

How Search Engines (Google, Bing, Yahoo…)Read Your Page Content

Drive more customers to your website

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website.

Search engines do not see Web pages like you do. They cannot process images, and translate them into content. Search engines crawl your website by reading the code created with HTML, ASP, PHP and other code languages. A page made up mostly of images displays mostly blank to a search engine.

Sometimes, what you see as text on a page isn’t really text. Some people create Web page designs in an image editor program and instead of recreating the design as code, they simply post their image to look like HTML.

This is what your Web page might look like to you:

actualsite

We offer cheap domain registration, hosting and Search Engine Visibility services

The problem is, a picture of text isn’t actual text, it is just a picture. And it isn’t visible to the search engine. All a search engine can see is a blank spot where the image is. Here’s how a search engine might see your site:

A similar problem exists for audio and video, as well as Flash® animations. (Flash is a plugin that runs animated content in a website that users can often interact with.) Some highly interactive pages that are completely created in Flash can be practically invisible to search engines.

Having a page on your site with lots of images, or with a lot of flash animations, can be fine depending on your target customer. Image gallery sites obviously want to showcase their images, for example. However, it is not search-engine friendly. So if your business model depends on being found by the search engines, you should think about including a few pages with descriptive text (such as “about” pages or even adding a business weblog to your site). This makes it much easier for the search engines to find and rank your site. Adding text descriptions to images (using alt text attribute) for such sites helps as well.

Web Marketing – How Search Engines See the Web

Drive more customers to your website

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website.

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Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say?
    The actual text content of your Web page and HTML code. What content does your site convey to the user?
  • Who is linking to you?
    What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

Visit our cheap domain registration page to find the best domain for your online business

you can easily create a sitemap!

What is a Sitemap?

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A sitemap informs search engines that individual pages on your site are new or updated and are available for crawling. The sitemap protocol consists of an XML file that includes your website URLs and three other optional pieces of information for each page:

  • How often the URL is updated.
  • The last time the URL was updated.
  • A priority of the URL relative to the other pages on the site.

Sitemaps help ensure all new and difficult-to-find pages are indexed quickly and completely, and are particularly useful for websites that are difficult for search engines to crawl and index effectively. Your website benefits from applying a sitemap if it:

  • Is modified frequently.
  • Uses Javascript of Flash® for navigation or content display.
  • Contains a large database or archive of pages that may be accessible only through a search function.

NOTE: Using a sitemap does not ensure that search engines will pick up every page of your site, but it does provide hints for search engines to more intelligently crawl your site.

Using the Sitemap Manager in the Hosting Control Panel, you can easily create a sitemap for your primary domain, subdomains, or aliased domains to automatically point search engines directly at domains in your Shared Hosting account. For more information, see Working with Sitemaps in the Hosting Control Panel.

Visit our domain hosting page for more information

How to use country domain and international domain in the right way

Google Search returns the most relevant and useful sites in response to a user query. For that reason, the results Google shows to a user in China can vary from the results returned to a user in Japan.

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If your site has a generic top-level domain, such as .com or .org, and targets users in a particular geographic location, you can provide Google with information to help it determine how your site appears in our search results. This improves Google Search results for geographic queries, and it won’t impact your appearance in search results unless a user limits the scope of the search to a certain country.

Google treats the following as gTLDs.

Generic Top Level Domains (gTLDs)

.aero
.biz
.cat
.com
.coop
.edu
.gov
.info
.int
.jobs
.mil
.mobi
.museum
.name
.net
.org
.pro
.tel
.travel

Regional top-level domains

Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org).

.eu
.asia

Generic Country Code Top Level Domains

Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we’ve found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (note that this list may change over time).

.ad
.as
.bz
.cc
.cd
.co
.dj
.fm
.io
.la
.me
.ms
.nu
.sc
.sr
.su
.tv
.tk
.ws

If your site has a country-coded top-level domain (such as .ie, NOT in the Generic Country Code Top Level Domains) it is already associated with a geographic region (in this example, Ireland). In this case, you won’t be able to specify a geographic location.

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HTTPS and Search Engine Ranking

Search engines use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while they give webmasters time to switch to HTTPS. But over time, They may decide to strengthen it, because they’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Google-HTTPS-SSL

An SSL certificate keeps you and your customers safe by protecting the information that’s flowing to and from your website. It encrypts names, addresses, passwords, account and credit card numbers and more so hackers and other online criminals can’t read them.

An SSL certificate serves as an electronic “passport.” It establishes the website’s authenticity and credibility and enables the browser and Web server to build a secure, encrypted connection.

Credibility is established by checking the digital certificate, which includes:

  • The Certificate holder’s name (individual or company)
  • The Certificate’s serial number and expiration date
  • A copy of the Certificate holder’s “public” cryptographic key
  • The digital signature of the Certificate-issuing authority
  • Extended SSL Certificates give the site visitor an additional visual cue, displaying the Certificate holder’s name against a distinctive green background in the visitor’s

Once a visitor is on an SSL-protected page, the following visual indicators appear to show them that your site is secure and to give them the confidence to proceed:

  • A “padlock” icon in the browser’s status bar
  • The https:// prefix in the URL
  • The URL address bar turns to green (Extended Validation Certificates only).
  • The Trusted “Verified and Secure” site seal

Our SSL certificates provide the same type of ironclad, corporate-class security as our competitors, but for up to 90% less than you’ll pay elsewhere!

see more information about HTTPs and Ranking here

 

If you want to get ranked in Bing.com

THINGS TO AVOID

CLOAKING

Cloaking is the practice of showing one version of a webpage to a search crawler like Bingbot, and another to normal visitors. Showing users different content than to the crawlers can be seen as a spam tactic and be detrimental to your website’s rankings and can lead to your site being de-listed from our index. It is therefore recommended to be extremely cautious about responding differently to crawlers as opposed to “regular” visitors and to not cloak as a principle.

How-to-Optimize-Your-Site-for-Search-on-Bing

LINK SCHEMES, LINK BUYING, LINK SPAMMING

While link schemes may succeed in increasing the number of links pointing to your website, they will fail to bring quality links to your site, netting no positive gains. In fact, manipulating inbound links to artificially inflate the number of links pointed at a website can even lead to your site being delisted from our index.

SOCIAL MEDIA SCHEMES

Like farms are similar to link farms in that they seek to artificially exploit a network effect to game the algorithm.  The reality is these are easy to see in action and their value is deprecated. Auto follows encourage follower growth on social sites such as Twitter.  They work by automatically following anyone who follows you.  Over time this creates a scenario where the number of followers you have is more or less the same as the number of people following you.  This does not indicate you have a strong influence.  Following relatively few people while having a high follower count would tend to indicate a stronger influential voice.

META REFRESH REDIRECTS

These redirects reside in the code of a website and are programmed for a preset time interval.  They automatically redirect a visitor when the time expires, redirecting them to other content. Rather than using meta refresh redirects, we suggest you use a normal 301 redirect.

DUPLICATE CONTENT

Duplicating content across multiple URLs can lead to Bing losing trust in some of those URLs over time.  This issue should be managed by fixing the root cause of the problem.  The rel=canonical element can also be used but should be seen as a secondary solution to that of fixing the core problem. If excessive parameterization is causing duplicate content issue, we encourage you to use the Ignore URL Parameters tool.

KEYWORD STUFFING

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

Try our search engine visibility  or get cheap domain registration service here

 

Source from:  Bing webmaster help & how-to