To install Google Analytics in WordPress for small businesses, follow these steps:
- Sign Up With Google Analytics:
- Visit the Google Analytics website and click the ‘Get started today’ button.
- Sign in with your Google or Gmail account. If you don’t have one, create a new Google account.
- Click the ‘Start measuring’ button and enter a name for your account, which will be used internally.
- Google Analytics will show multiple account data-sharing settings. You can keep the default settings.
- Create a Google Analytics property by entering a property name, selecting your reporting time zone and currency, and choosing an ‘Industry category’ and ‘Business size’.
- Install a Google Analytics Plugin:
- Installing a plugin is the quickest way to integrate Google Analytics into your WordPress site.
- Use the WordPress plugin repository to install plugins like Site Kit by Google, which is official and offers integrations with Google Search Console, AdSense, and more without needing to add tracking codes manually.
- After installing and activating the plugin, connect your Google account and set up the Search Console.
- Follow the instructions to add Analytics to your site and verify your account 3.
- Sign Up for a Google Analytics Account and Get Your Measurement ID:
- Log in to Google Analytics with your Google account.
- Customize your data sharing settings.
- Choose a Google Analytics property in Google Analytics 4 (GA4) by entering a property name, selecting an industry category, and specifying how you intend to use Google Analytics.
- Agree to the terms and set up data streams by selecting ‘Web’ and entering your WordPress site URL and stream name.
By following these steps, you can easily install Google Analytics on your WordPress site for small businesses, enabling you to track and analyze your website’s traffic and performance effectively.
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