How to track form submissions in WordPress?

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To track form submissions on your WordPress site, you can use Google Analytics 4 (GA4) and the MonsterInsights plugin, which simplifies the process. Here’s how to set it up:

Using MonsterInsights for Form Tracking

  1. Install WPForms: Ensure you have WPForms installed on your WordPress site. WPForms is the form builder plugin you’ll use to create your forms.
  1. Install and Activate MonsterInsights: Download and install the MonsterInsights plugin from the WordPress plugin repository. After activation, connect MonsterInsights with your Google Analytics 4 account.
  1. Set Up MonsterInsights for Form Tracking:
    • Go to Insights » Forms in your WordPress dashboard.
    • Scroll down to find the Forms addon and click the Install button.
    • Once installed, the addon status will change to Active. MonsterInsights will now automatically track all your forms.
  1. View Your Form Submissions in WordPress: With MonsterInsights set up, you can view data about your forms directly in your WordPress dashboard. This includes which forms are getting the most views, which are performing best, and the pages visitors visited before submitting a form.
  1. Track User Activity Before Form Submission: Optionally, you can track user activity on your site before form submissions. This can help you understand how users are engaging with your site content before deciding to fill out a form.
  1. Add Filters to Your Report: To narrow down your report to specific form submissions, scroll to the Filters box and drag Event name from the Dimensions box to Filters. Choose “exactly matches” from the Filter dropdown, type generate_lead in the bottom field, and click Apply. This will show all your submitted forms as a bar chart, indicating where users came from to find your form.

By following these steps, you can effectively track form submissions on your WordPress site using Google Analytics and the MonsterInsights plugin. This setup will provide you with valuable insights into how visitors interact with your forms, helping you optimize your marketing and conversion strategies.

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