NAME DOMAIN

We are sure that there are many articles with the topics about “how to register a good domain name?” or “how to select a good domain name for your website?” …These kind of articles are very interesting and useful for domainers to select and register a good domain name for their web site. This article is the sum up of “all the good advices” and some new advices through our domaining experience. We hope that this article give you some fresh ideas about how to select and register a good domain for your website.

Seven Main Points To Consider for a Domain Name:

1 – Short Domain is better

The maximum length for a domain name is 67 characters. It is better to name your domain name short, Why? It is easy to remember a short domain name than a long one. It is also easier to create a logo to match with a short domain than a long one. A short domain is also brandable, recognizable, and not easy to misspell. 

*** It does not mean that all long domains are not good. If you look at: Forsalebyowner.com or Healthcaresolutions.com … they are quite good ones too, brandable, recognizable. So in some cases, long domain names are also good to register it for your web site.

2 – Easy To Remember

It is easy for us to remember domains such as: Job.com, Car.com, Rent.com …Why? The answer is “They are generic domains”. You can remember generic domain names easier than not generic ones and you also easy to remember domain names like: ebay.com, Paypal.com… since they are unique domains. So if you can not register your domain from generic words, try to register it with something that easy to stick in the mind. 

3 – Hyphens or No Hyphens

Hyphens or not, it depends on your web site target. We would like to point out some not good points and good points:

– Not good points: It is not easy to remember a domain with hyphens. Sometimes web users will forget to type the hyphens.

– Good points: Most of good domain names without hyphens are gone and you may still have chances to get a domain name with hyphens with rich informative for your web site. A rich informative domain means a domain that contains good key words for your business and this will help your site get better search engine ranking.

4 –  Name Your Domain  with Popular Prefixes “i” “e” “The”, and “My”

Most of the generic-word domains are gone and you may still have chance to register a domain name with prefixes such as: “i” “e” “The” and “My”.  They are quite good if they go together with a generic domain like: iReport.com, iPhone, Eloan.com, Mycar.com …. they are easy to stick in the mind since they are quite unique ones. Just keep in mind that when you promote your web site, you need to promote your web site with the full form of the domain name. This will help people to remember the prefixes easier.

(Note: iReport.com has been sold for $750000)

5- Dot COM, ORG, NET, INFO ???

Dot com is king! Look at the top domain sale list history, You will see they are all dot com. Dot com is always the first choice for you to register a domain for your web site. If dot com is not available, you can consider to register the other domain extensions.

6 – Hard To Misspell and NOT Easy to Be Confused

Try to register a domain that is “Hard To Misspell and NOT Easy to Be Confused“. If you can not register a domain like that, you should consider registering the other variants of your domain name to drive traffic to your domain name. (If your domain is Onlineflower.com, you should register floweronline.com, onlineflowers.com, Onlineflower.net, Onlineflower.org … )

7- Related To Your Business

It will be the best if your business name matches with a key word of your business. In this case your business name is the first choice to register domain name for your web site. In case your business name is very long and/ or not related to key words of your business, you can consider registering a short domain name with rich informative about your business key words.

There is another way to consider about how to register a good domain for your web site through 4C-Model domain valuation:

Characters
The shorter a Domain Name is, the better. Apart from being easier to remember and spell, a short name has more impact and a high recall value. Five characters or less is ideal, and anything more than 20 characters has a substantially lower value.

Commerce
Ultimately, a Domain Name attains its value from its potential to drive traffic and deliver revenue to a business – in short, its marketability. Since branding is key to establishing a strong online presence, Domain Names that are based on well-known phrases, or are closely associated with a business opportunity with a sizable market share, enjoy a favorable position.

.Com
Location is everything, and many want to live in such coveted neighborhoods or cities as Beverly Hills, New York City, Paris, Singapore, or Hong Kong. That’s equally true of premium cyberspace. On the Internet, everyone prefers to dwell in the .com neighborhood. It’s the top-level domain (TLD) that embodies instant branding, and .com names enjoy a premium rating. (*** .com domain registration is the key)

Comparables
Take a look for the domain sold history and utilize these as the Comps for determining the value of a similar subject Domain Name. By doing so, we ensure that our Appraisal reflects current fair market value.

We do hope that this will give you some fresh ideas about how to register a good domain name for your web site.

 

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How to Be More Friendly With Google Search Engine?

As you may know that Google has released “Google’s Search Engine Optimization Starter Guide” Version 1.1, published 13 November 2008. Bellowing are just some main points those we should do to make our web site to be more friendly with Google search engine crawler.

1.      Create a unique title tag for each page of your web site – This will help Google see the different content from a page to the other pages of your web site.

2.      Use short but rich informative titles – Please keep in mind that Google or any search engines only use a limited words for each page title.  

3.      Use good summarize of the page content for description tag – Description metal tag need to be rich information and can be used as a snippet in a search result. Good description metal tag can drive more traffic through search engine users’ click  

4.      Create an unique description tag for each page of your web site – This will help Google and web users to see the different content from a page to the other pages of your web site.

5.      Use words in your web site URLs – A good URL is: easy to remember, rich informative about the page content and not too long. ( Our advice: It is great if you register a domain name that has rich informative about your web site content)

6.      Create a simple structure for your web site urls – Web site structure is similar to a super market structure. The more simple structure, the better for visitors to find out the products they are looking for. This also good for search engine to find out and index your web site URLS. Make it clear and easy for users to go from home page content to the more specific content they want on your site.

7.      Use a unique URL for each page content – To concentrate on the linking reputation to a web URL.

8.      Use rich informative text for navigation for both internal and external links – Makes it easier for web users and  search engines like Google to crawl and understand your site content.

9.      Use internal links at the top or bottom of your web page – This will help your site visitors to navigate back to a previous section or the root page quickly and also help your web pages more friendly with search engine crawler.

10.  Use an HTML and XML sitemap for your site  – An HTML sitemap page with links to all of the important pages on your web site can be useful for visitors to find out your site products and more friendly for Google search engine crawler. An XML Sitemap file for your site to ensure that Google crawler will discover most of the pages on your site.

11.  Make use of 404 page – will help users back to a working page on your site can greatly improve a user’s experience and help your site more friendly with search engine crawler.

12.  Use relevant language – Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.

13.  Create fresh and unique content for each web page – a fresh and unique content will not only useful for your site visitors, but also help your site more friendly with search engine.

14.  Use heading tags – But remember that only use heading tags if it make senses for your web site content.

15.  Use short and rich informative filenames and alt text – Filenames and alt text are best when they’re short, but descriptive. This will good for both web users and search engines.

Use alt text when using images as links to the other urls – This will helps search engine crawlers easy to understand about the page content that you are linking to

 

Do not know how to make your site more friendly and get high ranking in search engines? try our Traffic Blazer to Increase web site traffic

 

Source from: Google’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008