Why should I choose LuckyRegister for my SEO services?

What is SEO (Search Engine Optimization), and why is it important?

If you want people to find your site, you need to get it listed with search engines. Search Engine Optimization is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Why should I choose LuckyRegister?

We know there are plenty of Search Engine Optimization tools out there, but as the world’s number one cheap domain registration service, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our Search Engine Optimization tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Get top rankings on Google®, Yahoo!®, Bing® and more.

What good is a terrific website if customers can’t find it? Search Engine Visibility solves this problem by helping you add the right keywords and text to your site, then submits your site to Google, Yahoo!, Bing, and over 100 other popular search engines and directories. Use our expert suggestions to continuously move your website closer to the top of search results.

Visit our Search Engine Visibility center for more information.

LuckyRegister 404 pages for search engines

404 pages are what you see when you click on a broken link. They are often sparsely populated with little content other than a message such as “Page not found”. 404 pages are designed to inform users that the link or resource they clicked is not or no longer available, and signpost those visitors back to your other content.

BING – 404 Page Best Practices

There are a few things you should keep in mind when building your 404 pages:

  1. No advertising of any kind.
    1. All error pages should be free of service-calls, such as advertising modules. This means 404 pages should be static HTML and not include any complex script, advertising or anything which makes calls off the page itself. This is due to the risk of the requested resource not returning in a timely manner which could lead to loss of platform integrity (causing a server to crash).
    2. The low volumes these 404 pages experience, combined with the goal of signposting users back to content and the goal of acting as an “error” page, mean that serving advertising is not beneficial to the user experience, not going to generate significant impressions and will ultimately drive down overall ad yield and value due to the very low click-through rates this inventory generates.
    3. This also includes the insertion of automated widgets that can return search results related to the content of the original page. Such widgets can end up crawled and creating a loop is items served in the search results, themselves, return 404 error pages. This can hurt a search crawler, causing it to avoid you site in the future, and can also harm your own servers.
  2. Page returns a 404 status code.
    1. From an SEO perspective, a 404 page should return a 404 Status Code (Page Not Found) as opposed to a 200 (OK) status code. The return of a 404 Status Code is used to alert automated users such as search engine crawlers that the link is in fact broken, and is the only way an automated user can ascertain this. If 404 pages return a 200 Status Code then Search Engines consider this broken link still valid, and the “404 page” could end up in the index.
  3. “Smart” 404 pages.
    1. As mentioned above, the goal of the 404 pages is two-fold. First to alert the visitor that the content is no longer there, and second to offer a way for that visitor to re-engage with your website.
    2. It is acceptable to have a 404 page which is matched to the visual layout of your website, and that displays other options which a visitor might click on to find related content across your website. Many websites showcase a series of links to their most popular content on the 404 page to keep the visitor from leaving the website.
    3. In all cases, be sure to make a 404 page which is light-weight and loads as quickly as possible. Even “smart” 404 pages should avoid external calls to services which populate modules inside the page with data. House the information directly within the page itself.

Google – Create useful 404 pages

Because a 404 page can also be a standard HTML page, you can customize it any way you want. Here are some suggestions for creating an effective 404 page that can help keep visitors on your site and help them find the information they’re looking for:

  • Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting.
  • Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site.
  • Consider adding links to your most popular articles or posts, as well as a link to your site’s home page.
  • Think about providing a way for users to report a broken link.
  • No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.
  • Use the Change of Address tool to tell Google about your site’s move.

 

LuckyRegister Webmaster Guidelines For Bing

Related topics:

>>LuckyRegister Search Engine Optimization For Bing

>>LuckyRegister: Things To Avoid With BING

These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing.  These guidelines will not cover every instance, nor provide prescriptive actions specific to every website.  For more information, you should read our self-help documents and follow the Bing Webmaster Blog.  In your Bing Webmaster Tools account, you will find SEO Reports and the SEO Analyzer tool for on-demand scanning of individual pages.  Both resources will offer basic guidance and recommendations in regards to site optimizations that you can apply to your site.

CONTENT

Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.  Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek.  In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.

Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content.  As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.

SOCIAL

Social media plays a role in today’s effort to rank well in search results.  The most obvious part it plays is via influence.  If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.

INDEXATION

Being indexed is the first step to developing traffic from Bing.  The main pathways to being indexed are:

  • Links to your content help Bing find it, which can lead us to index your content
  • Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content

Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools.  This feature allows you to control when, and at what pace, Bingbot crawls your website.  Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible.

Tips: Registering a good domain could help your SEO better.

LuckyRegister Search Engine Optimization For Bing

Search Engine Optimization is a valid practice which seeks to improve technical and content aspects of a website, making the content easier to find, relevant, and more accessible to the search engine crawlers.  Taken to extremes, some practices can be abused.  The vast majority of instances render a website more appealing to Bing, though performing SEO-related work is no guarantee of improving rankings or receive more traffic from Bing.  The main area of focus when optimizing a website should include:

  • <title> tags – keep these clear and relevant
  • <meta description> tags – keep these clear and relevant, though use the added space to expand on the <title> tag in a meaningful way
  • alt attributes – use this attribute on <img> tags to describe the image, so that we can understand the content of the image
  • <h1> tag – helps users understand the content of a page more clearly when properly used
  • Internal links – helps create a view of how content inside your website is related.  Also helps users navigate easily to related content.
  • Links to external sources – be careful who you link to as it’s a signal you trust them.  The number of links pointing from your page to external locations should be reasonable.
  • Social sharing – enabling social sharing encourages visitors to share your content with their networks
  • Crawlability
    • XML Sitemaps – make sure you have these set up and that you keep them fresh and current
    • Navigational structure – keep it clean, simple and easy to crawl
    • Rich media cautions – don’t bury links to content inside JavaScript
    • Graceful degradation – enable a clean down-level experience so crawlers can see your content
    • URL structure – avoid using session IDs, &, # and other characters when possible
    • Robots.txt – often placed at root of domain, be careful as its powerful; reference sitemap.xml (or your sitemap-index file) in this document
      • Verify that Bingbot is not disallowed or throttled in robots.txt: reference
    • Define high crawl rate hours in the Bing Webmaster Tools via the Crawl Control feature.
    • Verify that Bingbot is not blocked accidentally at the server level by doing a “Fetch as Bingbot”: reference
    • Webmasters are encouraged to use the Ignore URL Parameters (found under Configure My Site) tool inside Bing Webmaster Tools to help Bingbot understand which URLs are to be indexed and which URLs from a site may be ignored
  • Site Structure
    • Links – cross link liberally inside your site between relevant, related content; link to external sites as well
    • URL structure and keyword usage – keep it clean and keyword rich when possible
    • Clean URLs – no extraneous parameters (sessions, tracking, etc.)
    • HTML & XML sitemaps – enable both so users and crawlers can both find what they need – one does not replace the other
    • Content hierarchy – structure your content to keep valuable content close to the home page
    • Global navigation – springs from hierarchy planning + style of nav (breadcrumb, link lists, etc.) – helps ensure users can find all your content
  • Rich media warnings – don’t bury links in Javascript/flash/Silverlight;keep content out of these as well
  • On-Page
    • Head copy
      • Titles – unique, relevant, 65 characters or so long
      • Descriptions – unique, relevant, grammatically correct, roughly 160 or fewer characters
    • Body Copy
      • H1, H2 and other H* tag usage to show content structure on page
      • Only one <H1> tag per page
      • ALT tag usage – helps crawlers understand what is in an image
      • Keyword usage within the content/text – use the keyword/phrase you are targeting a few times; use variations as well
    • Anchor text – using targeted keywords as the linked text (anchor text) to support other internal pages
    • Content
      • Build based on keyword research – shows you what users are actually looking for
      • Down-level experience enhances discoverability – avoid housing content inside Flash or JavaScript – these block crawlers form finding the content
      • Keep out of rich media and images – don’t use images to house your content either
      • Create enough content to fully meet the visitor’s expectations.  There are no hard and fast rules on the number of words per page, but providing more relevant content is usually safe.
      • Produce new content frequently – crawlers respond to you posting fresh content by visiting more frequently
      • Make it unique – don’t reuse content from other sources – critical – content must be unique in its final form on your page
      • Content management – using 301s to reclaim value from retiring content/pages – a 301 redirect can pass some value from the old URL to the new URL
      • <rel canonical> to help engines understand which page should be indexed and have value attributed to it
      • 404 error page management can help cleanse old pages from search engine indexes; 404 page should return a 404 code, not a 200 OK code.Reference.
    • Links
      • Plan for incoming &  outgoing link generation – create a plan around how to build links internally and externally
      • Internal & external link management – execute by building internal links between related content; consider social media to help build external links, or simply ask websites for them; paying for links is risky
      • Content selection – planning where to link to – be thoughtful and link to only directly related/relevant items of content internally and externally
      • Link promotion via social spaces – these can drive direct traffic to you, and help users discover content to link to for you
      • Managing anchor text properly – carefully plan which actual words will be linked – use targeted keywords wherever possible

LuckyRegister – THINGS TO AVOID WITH BING SEARCH ENGINE

Web site promotion is a hard work for every webmaster. Everyone expect to have more and more visitors to our websites but we need to follow rules from search engine. Bing search engine is a big player that we need to learn about “THINGS TO AVOID WITH BING”

CLOAKING

Cloaking is the practice of showing one version of a webpage to a search crawler like Bingbot, and another to normal visitors. Showing users different content than to the crawlers can be seen as a spam tactic and be detrimental to your website’s rankings and can lead to your site being de-listed from our index. It is therefore recommended to be extremely cautious about responding differently to crawlers as opposed to “regular” visitors and to not cloak as a principle.

LINK SCHEMES, LINK BUYING, LINK SPAMMING

While link schemes may succeed in increasing the number of links pointing to your website, they will fail to bring quality links to your site, netting no positive gains. In fact, manipulating inbound links to artificially inflate the number of links pointed at a website can even lead to your site being delisted from our index.

SOCIAL MEDIA SCHEMES

Like farms are similar to link farms in that they seek to artificially exploit a network effect to game the algorithm.  The reality is these are easy to see in action and their value is deprecated. Auto follows encourage follower growth on social sites such as Twitter.  They work by automatically following anyone who follows you.  Over time this creates a scenario where the number of followers you have is more or less the same as the number of people following you.  This does not indicate you have a strong influence.  Following relatively few people while having a high follower count would tend to indicate a stronger influential voice.

META REFRESH REDIRECTS

These redirects reside in the code of a website and are programmed for a preset time interval.  They automatically redirect a visitor when the time expires, redirecting them to other content. Rather than using meta refresh redirects, we suggest you use a normal 301 redirect.

DUPLICATE CONTENT

Duplicating content across multiple URLs can lead to Bing losing trust in some of those URLs over time.  This issue should be managed by fixing the root cause of the problem.  The rel=canonical element can also be used but should be seen as a secondary solution to that of fixing the core problem. If excessive parameterization is causing duplicate content issue, we encourage you to use the Ignore URL Parameters tool.

KEYWORD STUFFING

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

Search Engine Optimization is a valid practice which seeks to improve technical and content aspects of a website, making the content easier to find, relevant, and more accessible to the search engine crawlers

Note: Registering a good domain is a key for your web promotion.

Do you care about Page Load Speed for your website?

In an August 2013 video, Cutts explains that page load speed is a ranking factor (Matt Cutts is the head of Google’s Webspam team).

It’s quite possible that your website is slow because of one of the five issues below. Check them out, and see how they relate to your site.

  1. Page Size — The bigger your page, the longer it takes to download, especially over slower connections.
  2. Time to First Byte — An increased time to 1st byte means there are too many SQL queries or non optimized SQL queries. This can also include server-side calls to third-party API. If you’re running WordPress, get the WordPress Plugin P3 Profiler to discover what plugins are running what queries and how long each one takes.
  3. Total Objects and Third-Party Objects — Too many objects on your page will require visitors’ browsers to perform the request and receive pattern too many times and slow down your page.
  4. Cached Objects — You want browsers caching your site. You need to instruct the Web server to enable expires headers on your static objects.
  5. Text Compression — If you don’t have text compression turned on, your page is going to be slow. We turn this on by default on our Web Hosting plans, so your if your page is suffering from this, it’s either because of third-party objects, or it somehow got disabled on your hosting account.

You can use Google PageSpeed Insights tool to check your website to see if your web pages fast on all devices or not?

https://developers.google.com/speed/pagespeed/insights/

the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Backlinks — Links to your page from other sites on the Internet are called backlinks. Search engines use links to indicate general popularity. Search engines take into account where the link is coming from, which page it’s pointing to, and what the actual text of the link says.

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Link Bait — Content that is posted to a web site with a controversial or inflammatory title or content, that is intended only to draw links and traffic. Most of the time this is used as a derogatory term for content that has no value except to get people angry or excited enough to link to or visit the content.

Link Farm — This is another black hat SEO technique. It involves setting up multiple sites whose main purpose is to contain links to other sites. This technique tries to take advantage of the relative importance search engines place on links. Changes to search engine algorithms have been made to detect and devalue these sort of links, rendering them useless from a ranking perspective.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

(Google Quality guidelines)

 

Do you want your website to be penalized?

Black Hat and Hidden Content – These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices

Black Hat — In SEO, black hat SEO refers to using deceptive techniques to fool search engines into ranking a site higher than it deserves. These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices. Search engines ban sites that use black hat techniques.

Hidden Content — This is another technique common among black hat SEO. This practice involves placing content on a Web page that is hidden to normal Web viewers, and is only visible to search engines. The hidden content artificially increases search result rankings. Search engines have gotten very good at detecting these type of techniques. Using hidden content can cause your site to be penalized, including exclusion from search results.

Why should I choose LuckyRegister for my SEO services?

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We know there are plenty of SEO tools out there, but as the world’s number one domain registrar, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our SEO tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Content and Links For Search Engines

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

links

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say? The actual text content of your Web page and HTML code. What content does your site convey to the user?

  • Who is linking to you? What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?