Web Marketing – How Search Engines See the Web

Drive more customers to your website

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website.

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Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say?
    The actual text content of your Web page and HTML code. What content does your site convey to the user?
  • Who is linking to you?
    What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

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How to use country domain and international domain in the right way

Google Search returns the most relevant and useful sites in response to a user query. For that reason, the results Google shows to a user in China can vary from the results returned to a user in Japan.

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If your site has a generic top-level domain, such as .com or .org, and targets users in a particular geographic location, you can provide Google with information to help it determine how your site appears in our search results. This improves Google Search results for geographic queries, and it won’t impact your appearance in search results unless a user limits the scope of the search to a certain country.

Google treats the following as gTLDs.

Generic Top Level Domains (gTLDs)

.aero
.biz
.cat
.com
.coop
.edu
.gov
.info
.int
.jobs
.mil
.mobi
.museum
.name
.net
.org
.pro
.tel
.travel

Regional top-level domains

Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org).

.eu
.asia

Generic Country Code Top Level Domains

Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we’ve found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (note that this list may change over time).

.ad
.as
.bz
.cc
.cd
.co
.dj
.fm
.io
.la
.me
.ms
.nu
.sc
.sr
.su
.tv
.tk
.ws

If your site has a country-coded top-level domain (such as .ie, NOT in the Generic Country Code Top Level Domains) it is already associated with a geographic region (in this example, Ireland). In this case, you won’t be able to specify a geographic location.

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If you want to get ranked in Bing.com

THINGS TO AVOID

CLOAKING

Cloaking is the practice of showing one version of a webpage to a search crawler like Bingbot, and another to normal visitors. Showing users different content than to the crawlers can be seen as a spam tactic and be detrimental to your website’s rankings and can lead to your site being de-listed from our index. It is therefore recommended to be extremely cautious about responding differently to crawlers as opposed to “regular” visitors and to not cloak as a principle.

How-to-Optimize-Your-Site-for-Search-on-Bing

LINK SCHEMES, LINK BUYING, LINK SPAMMING

While link schemes may succeed in increasing the number of links pointing to your website, they will fail to bring quality links to your site, netting no positive gains. In fact, manipulating inbound links to artificially inflate the number of links pointed at a website can even lead to your site being delisted from our index.

SOCIAL MEDIA SCHEMES

Like farms are similar to link farms in that they seek to artificially exploit a network effect to game the algorithm.  The reality is these are easy to see in action and their value is deprecated. Auto follows encourage follower growth on social sites such as Twitter.  They work by automatically following anyone who follows you.  Over time this creates a scenario where the number of followers you have is more or less the same as the number of people following you.  This does not indicate you have a strong influence.  Following relatively few people while having a high follower count would tend to indicate a stronger influential voice.

META REFRESH REDIRECTS

These redirects reside in the code of a website and are programmed for a preset time interval.  They automatically redirect a visitor when the time expires, redirecting them to other content. Rather than using meta refresh redirects, we suggest you use a normal 301 redirect.

DUPLICATE CONTENT

Duplicating content across multiple URLs can lead to Bing losing trust in some of those URLs over time.  This issue should be managed by fixing the root cause of the problem.  The rel=canonical element can also be used but should be seen as a secondary solution to that of fixing the core problem. If excessive parameterization is causing duplicate content issue, we encourage you to use the Ignore URL Parameters tool.

KEYWORD STUFFING

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

Try our search engine visibility  or get cheap domain registration service here

 

Source from:  Bing webmaster help & how-to

 

How Search Engines Rank Web Pages

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say?
    The actual text content of your Web page and HTML code. What content does your site convey to the user?
  • Who is linking to you?
    What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

 

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Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow" 
However, this is not a replacement for actual text content.

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about  dairy products or cows doesn’t have much to do with cheap domain registration or cheap domain hosting, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.