These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing. These guidelines will not cover every instance, nor provide prescriptive actions specific to every website. For more information, you should read our self-help documents and follow the Bing Webmaster Blog. In your Bing Webmaster Tools account, you will find SEO Reports and the SEO Analyzer tool for on-demand scanning of individual pages. Both resources will offer basic guidance and recommendations in regards to site optimizations that you can apply to your site.
Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.
Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.
Social media plays a role in today’s effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.
Being indexed is the first step to developing traffic from Bing. The main pathways to being indexed are:
- Links to your content help Bing find it, which can lead us to index your content
- Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content
Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools. This feature allows you to control when, and at what pace, Bingbot crawls your website. Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible.
Tips: Registering a good domain could help your SEO better.