Choosing the right domain extension is essential for branding, SEO, and trust. Both .COM and .JOBS can be powerful, but they serve very different purposes. Here’s a full comparison to help you choose the best one for your website.
1. What Is .COM?
.COM is the world’s most popular domain extension, used by businesses, brands, and individuals across all industries.
Pros of .COM
- Highest trust & recognition worldwide
- Best for SEO due to user familiarity and click-through rates
- Versatile for any type of website
- Easiest to remember for users
- Strong resale value and brand longevity
Cons of .COM
- Many good names are already taken
- Premium .COM names can be expensive
- Requires more creativity to find a short and clean domain
2. What Is .JOBS?
.JOBS is a sponsored top-level domain (sTLD) created specifically for employment, HR, recruitment, job listings, and hiring portals.
Pros of .JOBS
- Instantly communicates purpose (jobs, hiring, careers)
- Highly targeted branding for recruitment or employment sites
- Great for corporate career portals, e.g., CompanyName.jobs
- Professional appeal for HR agencies
- Less competition — easier to get exact-match keywords
Cons of .JOBS
- Very narrow scope — not suitable for general business websites
- Only ideal for hiring, recruitment, or job-related content
- Lower resale value compared to .COM
- Not always the first choice for users who expect .COM
3. .COM vs .JOBS — When Should You Choose Each?
Choose .COM if:
- You want the strongest global brand
- Your business is not exclusively recruitment-focused
- You plan for long-term growth, SEO, and trust
- You want the highest resale value and marketability
Choose .JOBS if:
- You run a job board, HR agency, or hiring platform
- You want a domain that immediately signals “jobs”
- You’re building a career portal for your company (e.g., Nike.jobs)
- You want an exact-match keyword like Berlin.jobs, Remote.jobs, etc.
4. SEO: .COM vs .JOBS
Google treats all TLDs equally, but user behavior does not.
SEO Notes:
- .COM gets more clicks, improving SEO indirectly.
- .JOBS ranks well for job-related keywords, especially local job markets.
- Exact-match .jobs domains (example: ITjobs.jobs) can rank fast due to clear intent.
5. Branding Differences
Brand Strength
- .COM = universal brand foundation
- .JOBS = niche, industry-specific, high clarity
Professional Image
- A .JOBS domain instantly tells visitors the site is for careers or hiring.
Many big companies use brandname.jobs as their dedicated career site.
6. Pricing & Investment Value
- .COM has strong resale value, often the highest in the domain market.
- .JOBS has lower resale demand because it only fits job-related industries.
- However, exact-match premium .JOBS domains (e.g., Nursing.jobs, Remote.jobs) can attract solid buyers.
7. Examples
Best use cases for .COM
- Business website
- SaaS product
- E-commerce
- Startup brand
- Portfolio or blog
Best use cases for .JOBS
- Company career portal
- Job listing marketplace
- Recruitment agency
- HR tech platform
- Staffing service
8. Final Recommendation: .COM vs .JOBS
✔ Choose .COM if you want maximum flexibility, brand power, and trust.
✔ Choose .JOBS only if your site is strictly focused on jobs, hiring, or HR services.
If your business offers more than just recruitment services, you can use:
- .COM for your main brand
- .JOBS for your career/hiring section
Example:
- CompanyName.com (main website)
- CompanyName.jobs (careers site)