When registering a .ATTORNEY domain, consider these tips to maximize its effectiveness and appeal:
1. Keep It Short and Memorable
- Aim for a concise domain name that’s easy to remember. Avoid long phrases, abbreviations, or complex spellings. For example, instead of
TheLawOfficesOfJohnSmith.attorney, go withSmithLaw.attorneyorFamilyLaw.attorney.
2. Include Keywords Relevant to Your Practice Area
- Incorporate keywords related to your specialization (e.g.,
InjuryLaw.attorney,EstatePlanning.attorney). This can improve search engine optimization (SEO) and make it clear to visitors what services you offer.
3. Use Location-Specific Terms if You Serve a Local Area
- If your practice serves a particular city or region, consider adding location keywords, such as
SeattleDivorce.attorneyorDallasInjury.attorney. This helps attract local clients and improves local search relevance.
4. Avoid Hyphens and Numbers
- Hyphens and numbers can make a domain harder to remember and prone to typos. Choose a straightforward, clear name without special characters.
5. Secure Similar Domain Variants
- Consider registering variations like .COM or .LAWYER for brand protection and to avoid confusion. Redirecting these domains to your main .ATTORNEY website can help capture more traffic.
6. Focus on Brand Consistency
- Use a domain that aligns with your brand and is consistent with your practice’s name. This will make it easier for clients to find you online and increase your credibility.
7. Check for Trademark Conflicts
- Before committing, ensure your chosen domain does not infringe on existing trademarks, especially if it includes terms related to well-known brands or unique names. This protects you legally and helps avoid potential conflicts.
8. Opt for Readability
- Make sure the domain name is easy to read and understand at a glance. Avoid abbreviations or initials that could make the name unclear or challenging for clients to remember.
9. Choose Future-Proof Terms
- Select terms that will remain relevant even if your practice grows or expands to new areas. Avoid overly niche terms unless you intend to specialize indefinitely.
10. Consider Adding a Call to Action
- If appropriate, a domain name that includes a call to action can be effective, such as
HireSmith.attorneyorSeekJustice.attorney. This can make the domain more engaging and memorable.
11. Register Multiple Years for SEO and Credibility
- Registering the domain for multiple years (e.g., 5 years) can improve your SEO as search engines often view long-term registrations as a signal of trustworthiness. It also ensures you won’t lose the domain due to renewal issues.
Summary
When registering a .ATTORNEY domain, prioritize simplicity, relevance, and alignment with your legal brand. Thoughtful domain registration can enhance your online presence, build trust with clients, and make it easier for people to find your services.