What Are Essential Pages to include on Your Website?

Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won’t repeat yourself or forget vital information. The most common pages on successful websites include:

1. Home Page (First Page)

This is your “sales” page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Products / Services

It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don’t want to wait until tomorrow when they can speak to you on the phone.

3. Contact Us

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special “Contact Us” page, include your details in “About Us” page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

4. Pricing

Whenever possible include the price of your products/services. Even if you can’t be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 – $60 per room.

5. Testimonials / Product Reviews / Before & After

Include testimonials from your current customer to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product’s benefits.

6. Frequently Asked Questions

This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer’s concerns that may otherwise be an obstacle to making a sale.

7. Response form such as “Subscribe” or “Enquiry” form

An absolute must if you want to build a mailing list. Most people don’t like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop your own on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

8. On-line Magazine or Newsletter

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

(a) Email subscribers on a regular basis or (b) Publish it on your website.

Or both. Include information about your business, industry or anything that may be of interest to your customers.

9. Resources/Articles

Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.

10. About Us

This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and insurance certificates and any awards you may have won.

11. Guarantee

Offer a money back guarantee. The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

12. Survey

Find out what customers think about your website, business or product.

13. Events Calendar

This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.

14. Search My Website Feature

Some visitors to your side may not know exactly what they want but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It’s like having your own mini search engines, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy

To make your customers feel more comfortable when making a transaction at your website, you should provide then with your return/refund policy. Ensure it is easy to understand and spelt out step by step.

16. Privacy Policy

Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.

17. Site Map

A site map is similar to a contents. It shows visitors how the site is laid out and which sections are where.

18. Copyright Information

Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of “Copyright © 2004, Your Company Name”.

19. Links

Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information

Include any information, articles, photos of your products, staff etc that have appeared in the media – print, TV, radio or internet.

21. News

This can include news about your products/services or about your industry.

22. On-line store

An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.

  • Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective
  • The actual process of placing the order must be simple
  • Make sure you accept common and convenient methods of payment
  • Continually test your store so you understand your customer’s shopping experience

23. Blog

A blog is a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool as they help with:

  1. Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
  2. Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website
  3. Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
  4. Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
  5. Free or Low Cost

24. Photo Gallery

Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery – show how your products or services are being used by your customers. They say “pictures speak a thousand words” and on your website it is particularly important.

Don’t give your customers a reason to visit your competitor’s website and provide them with all the information they may possibly need or want.


Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan
This article courtesy of SiteProNews.com

23 Points Need To Learn By Heart For Google Search Engine Optimization

  1. Create unique, accurate page titles
  2. Good practices for page title tags
  3. Make use of the “description” meta tag
  4. Good practices for description meta tags
  5. Improve the structure of your URLs
  6. Good practices for URL structure
  7. Make your site easier to navigate
  8. Good practices for site navigation
  9. Offer quality content and services
  10. Good practices for content
  11. Write better anchor text
  12. Good practices for anchor text
  13. Use heading tags appropriately
  14. Good practices for heading tags
  15. Optimize your use of images
  16. Good practices for images
  17. Make effective use of robots.txt
  18. Good practices for robots.txt
  19. Be aware of rel=”nofollow” for links
  20. Promote your website in the right ways
  21. Good practices for promoting your website
  22. Make use of free webmaster tools
  23. Take advantage of web analytics services
Source from: Google Google’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

Beginners Guide To Domain Name Registration

By: Ashley Ashton 

Domain name is the most important thing while going in the digital world. It is the first step to go in the digital world. This is the initial process to establish a website. Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. 

A well-chosen domain name registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. A good domain name registration, particularly for an online business, is easily done, but at the same time requires choices that will impact your site’s effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration. 

The extension – Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you’d be better off, as this extension is more common and carries an air of legitimacy with it. Try not to have you domain name registration with your web host. Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for. 

Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you’d like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Keep it short if possible. 

A shorter name is easier to remember than a long one. Don’t use your company name unless it has your keywords in it. There’s no point in ranking high for your name if no one is looking for it yet. Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites. 

Lastly, be sure to avoid other companies’ trademarks and copyrights in your domain name. For example, let’s say you’re an affiliate of The Sharper Image. To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not.

Article Source: thearticlenet.com

Court Awards Verizon Largest-Ever Judgment In a Cybersquatting Case

Northern California Company Ordered to Pay More Than $33 Million

  

 

BASKING RIDGE, N.J. – In the largest cybersquatting judgment ever, a federal court in the Northern District of California has awarded Verizon $33.15 million in a case in which an Internet domain registration company tried to take advantage of Verizon and Verizon customers by using Internet names chosen to be easily confused with legitimate Verizon names. 

The default ruling came in a case filed by Verizon against OnlineNIC, a company based in San Francisco that had unlawfully registered at least 663 domain names that were either identical to or confusingly similar to Verizon trademarks.  The court concluded that OnlineNIC’s bad-faith registrations of Verizon-related domain names were designed to attract web users who were seeking to access Verizon’s legitimate websites and calculated an award based on $50,000 per domain name.  Neither OnlineNIC nor counsel representing the company appeared in court in OnlineNIC’s defense.

“This case should send a clear message and serve to deter cybersquatters who continue to run businesses for the primary purpose of misleading consumers,” said Sarah Deutsch, Verizon vice president and associate general counsel.  “Verizon intends to continue to take all steps necessary to protect our brand and consumers from Internet frauds and abuses.”

Verizon has won a string of similar cases.  In three earlier cybersquatting cases, courts granted contested preliminary injunctions against three different violators.  Verizon has increased its vigilance in trademark cases as part of its broader effort to protect its brand and put its intellectual property innovations to work. 

Verizon’s intellectual property legal group was named one of the five best in the world by the International Law Office, with the support of the Association of Corporate Counsel.  The organizations named Verizon a winner in their Global Counsel Awards for 2008, based on an “in-depth analysis of in-house lawyers and legal departments worldwide.”

Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers.  Verizon Wireless operates America’s most reliable wireless network, serving nearly 71 million customers nationwide.  Verizon’s Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation’s most advanced fiber-optic network.  A Dow 30 company, Verizon employs a diverse workforce of more than 228,000 and last year generated consolidated operating revenues of $93.5 billion.

Sourced from newscenter.verizon.com