23 Points Need To Learn By Heart For Google Search Engine Optimization

  1. Create unique, accurate page titles
  2. Good practices for page title tags
  3. Make use of the “description” meta tag
  4. Good practices for description meta tags
  5. Improve the structure of your URLs
  6. Good practices for URL structure
  7. Make your site easier to navigate
  8. Good practices for site navigation
  9. Offer quality content and services
  10. Good practices for content
  11. Write better anchor text
  12. Good practices for anchor text
  13. Use heading tags appropriately
  14. Good practices for heading tags
  15. Optimize your use of images
  16. Good practices for images
  17. Make effective use of robots.txt
  18. Good practices for robots.txt
  19. Be aware of rel=”nofollow” for links
  20. Promote your website in the right ways
  21. Good practices for promoting your website
  22. Make use of free webmaster tools
  23. Take advantage of web analytics services
Source from: Google Google’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

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