Choosing between .COM and .MBA is really about audience, ambition, and brand positioning. One is universal and battle-tested; the other is sharp, niche, and signaling expertise. Here’s how to decide—without regrets.
🌍 .COM — The Global Default (Safe, Powerful, Timeless)
What it signals
- Credibility, scale, and longevity
- “We’re serious. We’re here to stay.”
Why .COM still dominates
- Universally recognized (no explanation needed)
- Highest resale value and liquidity
- Trusted by enterprises, investors, and consumers
- Works for any industry or future pivot
Best use cases
- Startups aiming for global reach
- SaaS platforms & marketplaces
- Enterprise consulting firms
- Brands that may expand beyond one niche
Example mindset
If your vision could grow into a multi-product, multi-market company, .COM keeps every door open.
Trade-offs
- Premium names are expensive
- Many strong keywords are already taken
🎓 .MBA — Niche Authority & Executive Signal
What it signals
- Education, leadership, strategy, executive thinking
- “We specialize. We’re experts.”
Why .MBA works
- Instantly communicates business & management focus
- Perfect alignment with MBA audiences
- Short, clean, and often still available
- Great for personal brands and thought leadership
Best use cases
- MBA programs & executive education
- Business coaches & leadership mentors
- Consulting boutiques
- Personal brands built around strategy, growth, or management
Example mindset
If your brand lives and breathes business education, .MBA is a credibility shortcut.
Trade-offs
- Limited outside the business/education space
- Lower resale liquidity than .COM
- Not ideal for mass-consumer brands
⚖️ Head-to-Head Comparison
| Factor | .COM | .MBA |
|---|---|---|
| Global recognition | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Brand trust | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Niche authority | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Resale value | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Availability | ⭐⭐ | ⭐⭐⭐⭐ |
| Long-term flexibility | ⭐⭐⭐⭐⭐ | ⭐⭐ |
🎯 How to Choose (Decision Shortcuts)
Choose .COM if:
- You want maximum brand value and optionality
- You’re building a scalable company
- You care about resale or investor perception
Choose .MBA if:
- Your audience is executives, founders, or MBA candidates
- You’re building an education-first or consulting brand
- You want instant positioning over broad appeal
🧠 Smart Hybrid Strategy (Pro Tip)
Many strong brands use both:
- BrandName.com → main company / platform
- BrandName.mba → education, leadership content, executive programs
This protects the brand and sharpens positioning.
🏁 Final Take
- .COM = universal power, long-term asset, safest bet
- .MBA = sharp authority, niche dominance, signaling expertise