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Registering a .MBA domain isn’t about grabbing random keywords — it’s about precision, authority, and buyer psychology. Done right, it can punch far above its weight. Done wrong, it just looks confusing.

Here’s how to do it the smart way 👇


🎯 1. Start With Meaning, Not Availability

Rule: If the name doesn’t clearly connect to business, leadership, or education, skip it.

Strong .MBA names:

  • Signal thinking, strategy, or growth
  • Sound natural when spoken aloud
  • Feel credible in a boardroom

Good

  • Strategy.mba
  • LeadershipLab.mba
  • Growth.mba

Weak

  • CoolIdeas.mba
  • FunMedia.mba
  • TravelTips.mba

If you have to explain why it’s .MBA — don’t register it.


🧠 2. Keep It Short, Clean, and Executive-Friendly

Best practice:

  • 1 word (ideal)
  • 2 words max
  • Easy spelling
  • No hyphens or numbers

Executives value clarity, not cleverness.


🏷️ 3. Think “End-User First,” Not Flip-First

.MBA is not a fast-flip extension.

Register if:

  • You can clearly imagine a buyer (school, coach, consultant)
  • The name fits a real offering
  • You’re okay with a longer hold

Avoid speculative bulk registrations — liquidity is thin.


🏆 4. Match the Domain to a Clear Buyer Persona

Before registering, ask:

Who would realistically pay for this?

Good buyer matches

  • Business schools & online MBA programs
  • Executive coaches
  • Consulting boutiques
  • Corporate training platforms
  • Thought leaders & speakers

If you can’t name at least 3 realistic buyers, pause.


💎 5. Prefer “Authority Words” Over Trendy Buzzwords

Timeless > trendy.

Strong authority terms:

  • Strategy
  • Leadership
  • Growth
  • Management
  • Executive
  • Advisory
  • Frameworks

Risky buzzwords:

  • AI (unless deeply integrated with business education)
  • Crypto / Web3 hype terms
  • Slang or marketing fluff

🔄 6. Check .COM Status Before You Register

Before hitting “buy”:

  • See who owns the .COM
  • Check if it’s active, premium, or parked
  • Look for established brands using the term

Ideal scenario

  • Strong brand using the .COM → potential upgrade or defensive buyer

If the .COM is junk, abandoned, or confusing, the .MBA loses gravity.


🧠 7. Consider Pairing With .COM (If You’re a Brand Builder)

If you’re building:

  • Use .MBA for authority content
  • Keep .COM for the main brand (if possible)

This dual-domain setup:

  • Protects your brand
  • Improves positioning
  • Increases perceived seriousness

🚫 8. Avoid These Common Mistakes

❌ Registering generic marketing words
❌ Using .MBA for consumer or lifestyle sites
❌ Overestimating resale demand
❌ Treating it like .AI or .IO
❌ Bulk-registering without a use case


🏁 Final Rule of Thumb

Register a .MBA domain only if it would look perfectly normal on a business school syllabus or an executive’s LinkedIn profile.

About .MBA domain registration