Registering a .MBA domain isn’t about grabbing random keywords — it’s about precision, authority, and buyer psychology. Done right, it can punch far above its weight. Done wrong, it just looks confusing.
Here’s how to do it the smart way 👇
🎯 1. Start With Meaning, Not Availability
Rule: If the name doesn’t clearly connect to business, leadership, or education, skip it.
Strong .MBA names:
- Signal thinking, strategy, or growth
- Sound natural when spoken aloud
- Feel credible in a boardroom
Good
Strategy.mbaLeadershipLab.mbaGrowth.mba
Weak
CoolIdeas.mbaFunMedia.mbaTravelTips.mba
If you have to explain why it’s .MBA — don’t register it.
🧠 2. Keep It Short, Clean, and Executive-Friendly
Best practice:
- 1 word (ideal)
- 2 words max
- Easy spelling
- No hyphens or numbers
Executives value clarity, not cleverness.
🏷️ 3. Think “End-User First,” Not Flip-First
.MBA is not a fast-flip extension.
Register if:
- You can clearly imagine a buyer (school, coach, consultant)
- The name fits a real offering
- You’re okay with a longer hold
Avoid speculative bulk registrations — liquidity is thin.
🏆 4. Match the Domain to a Clear Buyer Persona
Before registering, ask:
Who would realistically pay for this?
Good buyer matches
- Business schools & online MBA programs
- Executive coaches
- Consulting boutiques
- Corporate training platforms
- Thought leaders & speakers
If you can’t name at least 3 realistic buyers, pause.
💎 5. Prefer “Authority Words” Over Trendy Buzzwords
Timeless > trendy.
Strong authority terms:
- Strategy
- Leadership
- Growth
- Management
- Executive
- Advisory
- Frameworks
Risky buzzwords:
- AI (unless deeply integrated with business education)
- Crypto / Web3 hype terms
- Slang or marketing fluff
🔄 6. Check .COM Status Before You Register
Before hitting “buy”:
- See who owns the .COM
- Check if it’s active, premium, or parked
- Look for established brands using the term
Ideal scenario
- Strong brand using the .COM → potential upgrade or defensive buyer
If the .COM is junk, abandoned, or confusing, the .MBA loses gravity.
🧠 7. Consider Pairing With .COM (If You’re a Brand Builder)
If you’re building:
- Use .MBA for authority content
- Keep .COM for the main brand (if possible)
This dual-domain setup:
- Protects your brand
- Improves positioning
- Increases perceived seriousness
🚫 8. Avoid These Common Mistakes
❌ Registering generic marketing words
❌ Using .MBA for consumer or lifestyle sites
❌ Overestimating resale demand
❌ Treating it like .AI or .IO
❌ Bulk-registering without a use case
🏁 Final Rule of Thumb
Register a .MBA domain only if it would look perfectly normal on a business school syllabus or an executive’s LinkedIn profile.