Here are practical, investor-aware .MAKEUP domain registration tips, so you register names that actually work for branding and avoid low-value traps.
1. Go SHORT First (1 Word Beats Everything)
Golden rule:
In .MAKEUP, short = brandable = usable
Best formats
- 1 word:
Vegan.makeup,Luxe.makeup - 1 short brand:
Luné.makeup,NyxArt.makeup - Verb / adjective:
Glow.makeup,Clean.makeup
❌ Avoid:
- Long phrases (
bestmakeuptips.makeup) - Hyphens or numbers
- More than 12–14 characters before
.makeup
2. Choose “Makeup-Native” Words Only
Not all beauty words fit .MAKEUP.
Excellent keyword types
- Style & emotion: Glow, Nude, Bold, Soft, Matte
- Values: Clean, Vegan, CrueltyFree
- Usage: Bridal, Daily, Pro, Studio
- Identity: ByName, Art, Glam
Weak fits
- Corporate terms (Group, Holdings, Systems)
- Tech-only terms (Cloud, Data, Blockchain)
- Generic business words (Solutions, Services)
3. Think USE First, Not Resale
Important mindset shift:
.MAKEUP domains gain value through use, not parking
Register only if you can imagine:
- A real website
- A social brand
- A campaign or content hub
If you cannot picture a live site → skip it
4. Check Social Handle Availability Before Buying
.MAKEUP works best with social branding.
Before registering:
- TikTok
- YouTube
Best scenario:
- Domain + matching social handle
- Or close variation available
Example:
Glow.makeup+@glowmakeup
5. Avoid Trademark & Brand Conflicts ⚠️
Very important in beauty:
❌ Do NOT register:
- Known cosmetic brands
- Celebrity names
- Product line names
Risk is higher in beauty than tech.
Safe approach
- Abstract words
- Descriptive adjectives
- Personal names (your own or invented)
6. Watch Renewal Costs Closely
.MAKEUP renewals are higher than .COM.
Before registering:
- Confirm year-2 and year-3 pricing
- Decide if this is:
- Short-term brand test, or
- Long-term brand asset
If you won’t actively use it → don’t renew blindly.
8. Consider Pairing With a .COM (Smart Strategy)
If possible:
- Own Brand.com
- Use Brand.makeup for:
- Blog
- Tutorials
- Product launch
- Influencer content
This keeps trust high and creativity flexible.
9. Realistic Expectations About Value
| Aspect | Reality |
|---|---|
| Branding | Strong |
| SEO niche | Good |
| Resale liquidity | Low |
| End-user demand | Limited |
| Long-term hold | Risky |
Only ultra-premium one-word .MAKEUP names have resale potential.
Quick Registration Checklist ✅
Before clicking “Buy”:
- ✔ Short & clean name
- ✔ Makeup-specific meaning
- ✔ No trademark risk
- ✔ Social handles available
- ✔ Renewal cost acceptable
- ✔ Clear use case
If 2 or more ❌ → skip the domain
Final Tip (Investor-Grade)
Treat .MAKEUP like a creative brand tool, not a financial asset.