COM vs .MAKEUP — How to Choose the Right Domain Name

Here’s a clear, investor- and brand-focused comparison to help you decide between .COM vs .MAKEUP when choosing a domain name.

1. Core Difference at a Glance

Factor	.COM	.MAKEUP
Global trust	⭐⭐⭐⭐⭐	⭐⭐
Brand clarity	Broad	Extremely niche
SEO flexibility	Very high	Niche-focused
End-user buyer pool	Massive	Limited but targeted
Resale liquidity	Very high	Low–medium
Long-term safety	Excellent	Trend-dependent

Bottom line:

.COM = universal, durable, liquid
.MAKEUP = niche branding extension

2. When .COM Is the Right Choice

Best for:

Makeup brands aiming to scale globally
E-commerce platforms
Beauty tech startups
Influencers planning to expand beyond makeup (skincare, hair, wellness)

Why .COM wins:

Instantly trusted by consumers
Works across all beauty verticals
Strong resale demand
Safe for long-term brand growth

Example

GlowBeauty.com → scalable brand
GlowMakeup.com → category-locked

✅ For serious brand equity and resale value, .COM dominates

3. When .MAKEUP Makes Sense

Best for:

Pure makeup blogs or tutorials
Influencers focused only on makeup
Short-term campaigns
Creative or SEO-friendly niche sites

Strengths:

Immediate keyword relevance
Clear industry signaling
Possible SEO CTR advantage in beauty search results

Limitations:

Not intuitive to many users
Harder to resell
Growth ceiling outside makeup

Example

Daily.makeup
Vegan.makeup

⚠️ Strong branding tool, weak asset

4. Branding & Marketing Perspective

Aspect	.COM	.MAKEUP
Logo flexibility	Excellent	Limited
Email credibility	High	Moderate
Influencer appeal	High	Medium
Expansion potential	Unlimited	Restricted
Offline marketing	Perfect	Needs explanation

5. SEO & Search Behavior

Google does not rank TLDs differently by default
Users trust .COM more, leading to:
- Higher click-through rates
- Better brand recall
.MAKEUP benefits only if:
- The brand is hyper-niche
- The domain name is short + exact match

6. Investment & Resale Reality (Important for Domain Investors)

Given your strong focus on hold-and-resell domains, this matters:

Criteria	.COM	.MAKEUP
End-user demand	Very high	Low
Average resale price	$$$$–$$$$$	$$–$$$
Buyer urgency	High	Low
Portfolio liquidity	Excellent	Weak

💡 .MAKEUP domains are best treated as branding experiments, not core assets.

7. Smart Hybrid Strategy (Best of Both Worlds)

Many strong brands do this:

Own BrandName.com (primary)
Use BrandName.makeup for:
- Campaigns
- Product launches
- Influencer content
- SEO landing pages

Example

LuxeGlow.com (main)
LuxeGlow.makeup (content hub)

Final Verdict

Choose .COM if:

✔ You want maximum trust
✔ You plan to scale or resell
✔ You’re building a long-term brand

Choose .MAKEUP if:

✔ You’re hyper-focused on makeup only
✔ Branding > resale
✔ Short-term or content-driven use

Investor-Grade Conclusion

.COM is the asset.
.MAKEUP is the accessory.