💡 .LIGHTING Domain Registration Tips

The .LIGHTING extension is a niche but powerful choice—when used correctly. Below are practical, investor- and business-tested tips to help you register a .LIGHTING domain that actually works.

1️⃣ Keep the Name Short & Clean

Shorter = more memorable = more credible

✅ Ideal length: 1–2 words
❌ Avoid long phrases or filler words

Good examples

Nova.lighting
Urban.lighting
Aura.lighting

Weak examples

BestLedLightingSolutions.lighting
AffordableCommercialLighting.lighting

Rule: If you wouldn’t print it on a showroom wall, don’t register it.

2️⃣ Use Brandable or Authority Words

.LIGHTING works best with design-oriented or professional terms.

High-performing word categories

✨ Design & Feel: Aura, Glow, Luma, Nova, Halo
🏗️ Professional: Studio, Works, Systems, Group
🧠 Modern Tech: Smart, LED, Optic, Digital

➡️ These increase B2B trust and end-user demand.

3️⃣ Avoid Hyphens & Numbers

This is especially important with newer TLDs.

❌ pro-lighting.lighting
❌ lighting360.lighting
✅ ProStudio.lighting

Why:
Hyphens + new extensions = lower trust + resale friction.

4️⃣ Think “Business Name First, Keyword Second”

Don’t treat .LIGHTING like a pure SEO trick.

❌ Keyword stuffing: ledcommercial.lighting
✅ Brand-first: Vertex.lighting

SEO reality check:
Google does not rank you higher just because the extension says “lighting”.
Brand + content + backlinks win.

5️⃣ Check the .COM Version Before You Buy

This is critical (especially for resale).

Best scenarios

.com is owned by a lighting company
.com is developed but not for lighting
.com is parked (possible future buyer)

Risky scenario

.com owned by a huge lighting brand
→ trademark & resale risk

💡 Investor tip:
.LIGHTING domains sell best as upgrades or defensive buys for existing brands.

6️⃣ Know When .LIGHTING Makes Sense (and When It Doesn’t)

✅ Great fit

Lighting designers & studios
Architectural / commercial lighting firms
LED manufacturers
Smart lighting & automation companies
Product showcase or portfolio sites

❌ Weak fit

General e-commerce stores
Broad tech startups
Non-lighting future plans
Mass-consumer brands (COM still dominates)

7️⃣ Pricing & Renewal Awareness

Before registering:

💰 Registration: usually higher than .COM
🔁 Renewals: often €30–€60+/year
📉 Impulse registrations = long-term cost burden

Tip:
Only register names you’d confidently hold 3–5 years.

8️⃣ Smart Usage Strategy (Best Practice)

The strongest real-world setup:

Primary brand: BrandName.com
Industry clarity: BrandName.lighting → redirect or landing page

This boosts:

Brand protection
Marketing clarity
Lead trust
Negotiation leverage if you sell later

9️⃣ Resale Reality (Important for Investors)

Buyer pool = smaller but targeted
Best buyers = existing lighting companies
Pricing sweet spot:
- Small brands: $300–$1,500
- Strong brandables: $2,000–$5,000
- Exceptional names: higher (rare)

.LIGHTING is precision investing—not bulk buying.

✅ Quick Checklist Before You Register

✔ Short & brandable
✔ No hyphens or numbers
✔ Clear lighting relevance
✔ .COM checked
✔ Renewal cost acceptable
✔ You’d use it yourself

Final Thought

.LIGHTING doesn’t replace .COM — it sharpens it.
Use it when clarity, design, and industry focus matter more than mass appeal.