A .LIGHTING domain works best when the website’s purpose is clearly, unmistakably about lighting. It’s not a general-brand extension—it’s a specialist signal. Below is a practical, real-world guide to where .LIGHTING truly shines.
1️⃣ Lighting Design Studios & Consultants (Best Fit)
Perfect for professionals whose reputation depends on clarity and expertise.
Ideal websites
- Architectural lighting design studios
- Interior / exterior lighting consultants
- Stage, event, and museum lighting designers
Why .LIGHTING works
- Instantly communicates specialization
- Strong B2B trust signal
- Ideal for portfolios and case studies
Examples
StudioName.lightingUrbanGlow.lighting
2️⃣ Commercial & Industrial Lighting Companies
A strong match for service-driven businesses.
Suitable for
- Office & retail lighting installers
- Warehouse / factory lighting
- Public infrastructure lighting
Why
- Clear service definition
- Improves lead quality (less irrelevant traffic)
- Professional, non-consumer positioning
Best website structure
- Services
- Projects
- Certifications
- Contact / quote form
3️⃣ LED & Smart Lighting Product Brands
Especially effective for product-focused or innovation-driven sites.
Great for
- LED fixture manufacturers
- Smart lighting & automation solutions
- Energy-efficient lighting systems
Use cases
- Product catalogs
- Technical documentation
- B2B sales pages
Branding tip
Pair with a clean brand word:Nova.lighting, Luma.lighting
4️⃣ Showrooms, Galleries & Experience Centers
Visual storytelling + clarity = strong match.
Suitable for
- Lighting showrooms
- Design galleries
- Concept spaces
Why
- Reinforces a premium, curated feel
- Works well with image-heavy layouts
Example
CityLightStudio.lighting
5️⃣ Local & Regional Lighting Businesses
Excellent for geo-focused services.
Examples
BerlinArchitectural.lightingAustinSmart.lighting
Benefits
- Immediate relevance
- Clear local intent
- Less confusion than a generic .COM
6️⃣ Educational & Authority Platforms
Works well for knowledge-based lighting content.
Good for
- Lighting blogs
- Training & certification platforms
- Industry resources
Content ideas
- Lighting guides
- Standards & regulations
- Case studies
- Technology explainers
7️⃣ Campaigns, Microsites & Brand Protection
Strategic, secondary usage—very common in practice.
Use cases
- Product launches
- Event campaigns
- SEO landing pages
- Redirects from the main .COM
Example
BrandName.lighting→ redirect toBrandName.com/lighting
❌ Websites That Are Not Ideal for .LIGHTING
Be cautious if your site is:
- A general e-commerce store
- A multi-industry tech startup
- A brand planning to expand far beyond lighting
- A mass-consumer lifestyle brand
In these cases, .COM remains the better foundation.
🧠 Decision Rule (Very Simple)
If lighting is your core identity, .LIGHTING fits.
If lighting is just one category, use .COM.
📈 Investor & Resale Insight (Bonus)
From a resale perspective:
- Best buyers = existing lighting companies
- Best content = portfolio / service clarity
- Best value = brandable + professional tone
.LIGHTING performs best as:
- A primary niche brand, or
- A strategic companion to a .COM
✅ Final Takeaway
A .LIGHTING domain is ideal for websites that want instant authority, clarity, and industry focus—not general reach.