A .LAWYER domain works best for websites where clarity, credibility, and legal focus are the top priorities. Below are the most suitable website types, ranked from strongest to weakest fit.
1. Personal Lawyer Website (⭐ Best Fit)
Ideal for
- Solo attorneys
- Independent legal consultants
- Lawyers building a personal brand
Why .LAWYER fits perfectly
- Instantly communicates profession
- Builds trust without explanation
- Excellent for name-based branding
Examples
JohnSmith.lawyerNguyenLegal.lawyer
Typical content
- Attorney profile & credentials
- Practice areas
- Contact / consultation booking
- Blog or legal insights
👉 Conversion-focused, trust-first websites perform extremely well on .LAWYER
2. Boutique / Niche Law Firm Website
Ideal for
- Small firms (2–20 lawyers)
- Specialized practices
Strong niches
- Immigration
- Family law
- IP / trademark
- Criminal defense
- Employment law
Why it works
- Clear positioning for a specific audience
- Feels professional and modern
- Differentiates from generic “firmname.com”
Examples
ImmigrationDefense.lawyerFamilyCare.lawyer
3. Legal Consultation & Lead-Generation Sites
Ideal for
- Consultation booking
- Local lead capture
- PPC or Google Ads landing pages
Why .LAWYER excels
- High intent clarity (“this is a lawyer”)
- Strong trust signal in ads
- Improves conversion rates vs vague brands
Use cases
- City-based legal services
- Practice-area landing pages
- Appointment funnels
4. Lawyer Portfolio / CV Website
Ideal for
- Career-focused lawyers
- Academics or legal researchers
- Lawyers seeking partnerships or referrals
Why it fits
- Professional, credible, and minimal
- Strong identity without overbranding
Typical content
- Education & bar admissions
- Publications & cases
- Speaking & teaching
- Contact details
5. Local Law Practice Websites
Ideal for
- City- or region-focused practices
Examples
BerlinDefense.lawyerSaigonIP.lawyer
Benefits
- Clear local relevance
- Excellent for Google Business Profile + local SEO
- Easy client understanding
6. What Is NOT Ideal for .LAWYER ❌
Less suitable
- Legal tech startups (SaaS, AI tools)
- Large international firms
- Legal marketplaces or platforms
- Education platforms (courses, schools)
Why
- .LAWYER feels restrictive
- Limits future expansion
- Investors and partners often prefer .COM
👉 In these cases, .COM or .LEGAL is usually a better fit.
Summary Table
| Website Type | Fit for .LAWYER |
|---|---|
| Personal lawyer site | ⭐⭐⭐⭐⭐ |
| Boutique / niche firm | ⭐⭐⭐⭐ |
| Lead-gen landing pages | ⭐⭐⭐⭐ |
| Lawyer portfolio / CV | ⭐⭐⭐⭐ |
| Local practice website | ⭐⭐⭐⭐ |
| Legal tech startup | ⭐ |
| Marketplace / platform | ⭐ |
Strategic Tip (Best Practice)
Many professionals use:
- Primary brand:
BrandName.com - Trust / niche site:
BrandName.lawyer→ redirect or landing page
This combines authority + clarity.