Here are some practical tips for registering a .INTERNATIONAL domain name:
1. Make Sure You Truly Need It
- ✅ Use .INTERNATIONAL only if your brand, company, or project actually operates across multiple countries.
- ❌ Don’t register it just for the sake of owning another extension—unless you’re protecting an existing .COM/.ORG brand.
2. Keep the Domain Short & Memorable
- Since .INTERNATIONAL is long, pair it with a short keyword.
- Examples:
- Travel.International
- Study.International
- Trade.International
- Avoid long phrases like GlobalLogisticsCompany.International (hard to type and remember).
3. Protect Brand Consistency
- If you already own yourbrand.com, consider registering yourbrand.international to protect from competitors.
- Use it as a redirect to your main site or for a special section dedicated to international services.
4. Target Specific Audiences
- Works best for:
- Travel agencies (Tours.International, Fly.International)
- NGOs/charities (Relief.International)
- Educational institutions (StudyAbroad.International)
- Global trade & shipping (Freight.International, Trade.International)
5. Check for Trademark Conflicts
- Because “international” often ties to global commerce, be careful with names that might overlap with trademarks (e.g., CocaCola.International).
- Always run a trademark search before registering.
6. Consider SEO & Marketing
- Google treats .INTERNATIONAL the same as .COM for ranking, but:
- A keyword-rich name (like Logistics.International) can help niche searches.
- Use it in marketing campaigns where you want to highlight global reach.
7. Register Variations if Needed
- If your brand operates in global industries, consider also securing:
- .COM (primary, most trusted)
- .ORG (if nonprofit/educational)
- .INTERNATIONAL (for global branding emphasis)
✅ Quick Example Strategy:
- Main site: YourBrand.com
- Global outreach page: YourBrand.International → Redirect to your “Worldwide” section