The .MAISON extension is purpose-built for luxury, design, and lifestyle branding. It performs best when the website is visual, story-driven, and premium, rather than mass-market or purely functional.
Below is a clear, practical breakdown of the website types where .MAISON truly shines.
1. Luxury Fashion & Couture Houses 👗
Why it fits
- “Maison” is already an industry term (e.g., Maison Margiela)
- Signals heritage, craftsmanship, exclusivity
Best website styles
- Brand storytelling
- Lookbooks
- Limited collections
- Editorial content
Examples
- High-fashion labels
- Couture ateliers
- Premium accessories brands
✅ Top-tier fit
2. Interior Design & Architecture Studios 🏛️
Why it fits
- “Maison” literally relates to home and design
- Strong emotional connection to space and aesthetics
Best website styles
- Portfolio showcases
- Before/after galleries
- Concept storytelling
- Client case studies
Examples
- Interior designers
- Architectural firms
- High-end renovation studios
✅ Excellent fit
3. Premium Real Estate & Property Brands 🏡
Why it fits
- Elevates property branding
- Conveys elegance and lifestyle rather than listings
Best website styles
- Luxury property showcases
- Branded developments
- Lifestyle marketing (not MLS-style portals)
Examples
- Boutique real estate agencies
- Luxury villas & residences
- Branded real-estate developments
⚠️ Works best for branding, not mass listings
4. Jewelry, Watches & Craftsmanship Brands 💎
Why it fits
- Aligns with heritage, craftsmanship, exclusivity
- Ideal for high-margin, low-volume products
Best website styles
- Product storytelling
- Craft process videos
- Limited editions
Examples
- Fine jewelry brands
- Artisan watchmakers
- Luxury accessories
✅ High conversion for premium buyers
5. Beauty, Skincare & Fragrance Brands 🌸
Why it fits
- Luxury beauty brands already use French language heavily
- “Maison” enhances perceived quality and refinement
Best website styles
- Brand philosophy
- Ingredient storytelling
- Editorial-style product pages
Examples
- Niche perfume houses
- Luxury skincare brands
- Boutique cosmetics
✅ Strong emotional branding fit
6. Boutique Hotels & Hospitality 🏨
Why it fits
- Feels intimate, refined, and curated
- Ideal for experiential hospitality
Best website styles
- Visual storytelling
- Lifestyle photography
- Experience-driven content
Examples
- Boutique hotels
- Luxury guest houses
- High-end retreats
⚠️ Best for boutique, not large hotel chains
7. Lifestyle & Concept Brands 🖤
Why it fits
- Flexible for storytelling-driven brands
- Works for curated experiences or communities
Best website styles
- Editorial blogs
- Brand narratives
- Community-focused content
Examples
- Art collectives
- Luxury lifestyle publications
- Cultural or design platforms
✅ Works well if brand > product
8. Personal Luxury Brands & Creative Directors 🎨
Why it fits
- Ideal for designers, architects, stylists
- Signals authority and creative identity
Best website styles
- Personal portfolio
- Signature work
- Thought leadership
Examples
- Fashion designers
- Interior designers
- Creative consultants
✅ Strong for European-focused personal branding
Website Types That Do NOT Fit .MAISON ❌
Avoid using .MAISON for:
- SaaS or AI tools
- Mass-market e-commerce
- Discount brands
- Corporate utilities
- Tech startups without luxury positioning
Strategic Tip (Brand + Investment)
Best structure
.COM→ corporate / transactional.MAISON→ luxury branding / storytelling
This dual-domain approach is increasingly popular among high-end European brands.
Summary Table
| Website Type | Fit |
|---|---|
| Luxury fashion | ⭐⭐⭐⭐⭐ |
| Interior design / architecture | ⭐⭐⭐⭐⭐ |
| Premium real estate branding | ⭐⭐⭐⭐☆ |
| Jewelry & watches | ⭐⭐⭐⭐⭐ |
| Beauty & fragrance | ⭐⭐⭐⭐⭐ |
| Boutique hotels | ⭐⭐⭐⭐☆ |
| Lifestyle / concept brands | ⭐⭐⭐⭐☆ |
| Tech / SaaS | ❌ |