A .LIVE domain is best suited for websites where real-time interaction is the core value. If your audience expects something to be happening now—or on a regular live schedule—.LIVE is a strong, intuitive fit.
Below are the most suitable website types, with practical guidance on when .LIVE works best.
1️⃣ Live Streaming Platforms & Channels
Best fit for .LIVE
Use .LIVE when your site’s main function is broadcasting in real time.
Examples
- Gaming & esports streams
- Music or DJ livestreams
- IRL / creator streams
- 24/7 niche channels
Why it works
- Instantly sets expectations
- Easy to remember and say aloud
- Aligns perfectly with user intent
2️⃣ Online Events, Webinars & Virtual Conferences
Excellent fit
.LIVE is ideal for time-based or recurring events.
Examples
- Virtual summits
- Workshops & training sessions
- Product launches
- Investor or community calls
Why it works
- Clear “event is happening” signal
- Perfect for marketing & ads
- Great as a campaign-specific domain
3️⃣ Podcasts, Radio & Talk Shows (With Live Episodes)
Very strong fit
If your podcast or show is streamed live (even occasionally), .LIVE makes sense.
Examples
- Live podcast recordings
- Call-in radio shows
- News commentary streams
Why it works
- Sounds natural when spoken
- Builds anticipation and habit
- Encourages real-time participation
4️⃣ Sports, Fitness & Coaching Websites
Strong fit when live interaction is central
Examples
- Live workout classes
- Sports commentary & match analysis
- Coaching sessions with live Q&A
Why it works
- Emphasizes presence & energy
- Appeals to mobile, real-time users
- Encourages repeat visits at scheduled times
5️⃣ News, Commentary & Real-Time Updates
Good fit for fast-moving content
Examples
- Breaking news streams
- Market or crypto commentary
- Election or event coverage
Why it works
- Conveys immediacy
- Improves click intent for “now” content
- Works well with social media sharing
6️⃣ Influencers, Creators & Personal Brands
Very good fit
Creators who engage live with their audience benefit from .LIVE branding.
Examples
- Q&A sessions
- Community hangouts
- Creator-led discussions
Why it works
- Personal and conversational
- Memorable on video and stage
- Reinforces creator-audience connection
7️⃣ Religious, Community & Non-Profit Events
Often overlooked—but effective
Examples
- Live worship services
- Community meetings
- Fundraising events
Why it works
- Signals inclusiveness & participation
- Easy access for remote audiences
- Ideal as a secondary domain
⚠️ Websites That Are NOT Ideal for .LIVE
Avoid .LIVE if your website is mainly:
- Corporate or enterprise-only
- Static informational pages
- E-commerce without live components
- Legal, finance, or compliance-heavy brands
In these cases, .COM or another traditional TLD builds more trust.
💡 Best-Practice Setup for .LIVE Websites
To get the most out of .LIVE:
- Show “LIVE NOW” or countdown timers clearly
- Publish schedules & upcoming sessions
- Optimize for mobile (most live users are mobile)
- Use fast, low-latency hosting
- Record & archive live sessions for replay
🏁 Final Rule of Thumb
Use .LIVE if:
✔ Real-time interaction is the main reason users visit
✔ Your site revolves around events, streams, or broadcasts
✔ You promote the domain verbally or on video
Avoid .LIVE if:
❌ “Live” is just a small feature
❌ Trust, formality, or resale value is your top priority
🎯 Bottom Line
.LIVE is not a general-purpose domain.
It shines when being live is the product.