Choosing between .COM and .LIMITED depends on whether you want maximum reach and resale value or a formal, corporate identity aligned with a registered company structure. Below is a clear, side-by-side breakdown to help you decide.
🌐 .COM Domain – The Universal Standard
Best for: Global brands, startups, SaaS, ecommerce, domain investment, resale
Why choose .COM?
- Instant trust & recognition – the most familiar extension worldwide
- Best resale liquidity – highest demand on marketplaces
- Versatile use cases – works for almost any industry
- Strong SEO signals – no user hesitation when clicking
- Email credibility – hello@brand.com looks natural everywhere
Downsides
- Premium names are often expensive or unavailable
- Less distinctive for corporate/legal positioning
Ideal examples
- Startup or SaaS brand
- Marketplace, platform, app
- Long-term domain investment
- International audience
🏢 .LIMITED Domain – Corporate & Legal Identity
Best for: Holding companies, investment firms, consulting groups, formal businesses
Why choose .LIMITED?
- Clear legal alignment – mirrors “Ltd / Limited” company structure
- Professional & formal tone – ideal for B2B, finance, consulting
- More availability – easier to secure exact brand names
- Brand clarity – signals a registered, serious organization
Downsides
- Lower resale demand than .COM
- Less intuitive for casual users
- Not ideal for consumer brands or startups
Ideal examples
- BrandLimited.limited
- InvestmentGroup.limited
- ConsultingFirm.limited
- FamilyHolding.limited
🔍 Quick Comparison Table
| Factor | .COM | .LIMITED |
|---|---|---|
| Global Recognition | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Trust & Familiarity | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Corporate / Legal Fit | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| SEO & Click Confidence | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Domain Resale Value | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Availability | ⭐⭐ | ⭐⭐⭐⭐ |
| Best For | Brands, SaaS, investors | Holdings, formal firms |
🧠 How to Decide (Fast Rule)
Choose .COM if:
- You want maximum brand power
- You care about resale value
- Your audience is global or consumer-facing
- You plan to scale or pivot in the future
Choose .LIMITED if:
- You operate a registered Limited / Ltd company
- You want a formal, corporate presence
- Your business is B2B, finance, or holding-focused
- The .COM is unavailable or overpriced
💡 Pro Tip (Best Strategy)
If budget allows, own both:
- Use Brand.com for marketing & growth
- Redirect Brand.limited for legal protection and brand defense
This gives you credibility and long-term optionality.