Choosing between .COM and .LEASE depends on your brand goals, target audience, and how clearly you want your domain to signal your business focus. Here’s a practical, decision-oriented comparison to help you choose wisely.
1. Brand Power & Recognition
.COM
- The most trusted and universally recognized extension.
- Instantly credible for global audiences.
- Easier to remember and type.
- Preferred by investors, partners, and enterprise buyers.
.LEASE
- Newer, niche-specific extension.
- Immediately communicates leasing activity.
- Lower general recognition outside real estate, auto, and equipment sectors.
Verdict:
If brand authority and broad trust matter most, .COM wins.
2. Industry Relevance & Messaging
.COM
- Industry-agnostic: works for any business type.
- Flexible for expansion beyond leasing.
- Less descriptive on its own.
.LEASE
- Highly descriptive and intent-driven.
- Ideal for:
- Real estate leasing
- Car leasing
- Equipment & machinery leasing
- SaaS / hardware leasing models
- Filters visitors who are already lease-focused.
Verdict:
If clarity and niche signaling matter, .LEASE is powerful.
3. SEO & Click-Through Behavior
SEO Reality Check:
Google treats new gTLDs (like .LEASE) the same as .COM in ranking if content and authority are equal.
However:
- .COM benefits from higher click-through rates due to familiarity.
- .LEASE can improve relevance and user intent matching in ads and SERPs.
Verdict:
SEO is neutral, but .COM often converts better at scale.
4. Availability & Naming Options
.COM
- Most premium names are already taken.
- High acquisition costs on aftermarket.
- Short, exact-match names can be expensive.
.LEASE
- Far more premium names available at registration or low cost.
- Easier to secure exact-match, keyword-rich domains.
- Less competition for brandable combinations.
Verdict:
If your ideal name is unavailable in .COM, .LEASE is a smart alternative.
5. Business Stage & Use Case Fit
Choose .COM if you:
- Want maximum trust and resale value
- Are building a long-term brand or holding company
- Plan to expand beyond leasing
- Care about investor perception and global reach
Choose .LEASE if you:
- Operate specifically in leasing
- Want instant keyword clarity
- Run lead-gen or vertical-focused platforms
- Use the domain for marketing funnels or campaigns
6. Resale & Investment Perspective
.COM
- Highest liquidity and resale demand
- Strong aftermarket prices
- Easier exit for domain investors
.LEASE
- Smaller buyer pool
- Best resale potential with exact-match industry terms
- More end-user dependent
Verdict:
For investment and resale, .COM is far superior.
Final Recommendation
Best-Practice Strategy (Very Common):
Own both if possible.
- Use BrandName.com as your core brand
- Use BrandName.lease for:
- Landing pages
- SEO campaigns
- Lead generation
- Brand protection
Quick Decision Table
| Goal | Best Choice |
|---|---|
| Maximum trust & authority | .COM |
| Leasing-only clarity | .LEASE |
| Brand investment value | .COM |
| Keyword availability | .LEASE |
| Long-term flexibility | .COM |
| Niche marketing focus | .LEASE |