Choosing between a .COM domain and a .KAUFEN domain depends on your target audience, your brand positioning, and the type of business you want to build. Both extensions have strong use cases, but they serve very different markets.
1. Overview of .COM and .KAUFEN
.COM Domain
- The world’s most recognized domain extension
- Default choice for global branding
- Works for any industry, product, or service
- Strong resale value and high trust
.KAUFEN Domain
- German-specific extension
- “Kaufen” = “to buy” in German
- Ideal for e-commerce, deals, product reviews, affiliate sites, and marketplaces targeting German consumers
- Good keyword-match extension for BUY-intent websites
2. When to Choose .COM
✔ If you want international customers
Businesses selling globally or targeting English-speaking audiences should prioritize .COM.
✔ If you need maximum trust & authority
.COM gives the strongest brand credibility, especially for:
- Finance
- Real estate
- High-ticket e-commerce
- Corporate brands
- Technology startups
✔ If you want higher resale value
.COM domains have the broadest buyer pool and the highest liquidity in the domain market.
✔ If you want to expand later
.COM is future-proof, even if your business grows beyond Germany.
3. When to Choose .KAUFEN
✔ If your business clearly targets German buyers
If your website’s purpose is to sell products, run e-commerce, or publish product review / price comparison content for Germany, .KAUFEN is a perfect match.
✔ If you want a strong keyword domain
A .KAUFEN name can instantly communicate:
- Purchase intent
- Deals
- Discounts
- Shopping
For example:
- FernseherKaufen.de
- AutoKaufen.de
- SchuheKaufen.de
- MöbelKaufen.de
Even just the extension creates a built-in SEO signal for German audiences.
✔ If .COM is too expensive
You can often register a strong exact-match .KAUFEN name for a fraction of what the .COM would cost.
4. SEO Considerations (.COM vs .KAUFEN)
.COM SEO
- Neutral, globally recognized
- Excellent for international search rankings
- Works for multilingual websites
.KAUFEN SEO
- Strong match for German-language search queries
- Great for keywords with “kaufen,” “preis,” “vergleich,” “test,” “shop,” etc.
- Helps click-through rate because users instantly understand the website is about buying
But:
SEO relies more on content, backlinks, and authority—not just the extension.
5. Brand Perception
.COM
- Professional
- Global
- Premium
- Safe choice for long-term branding
.KAUFEN
- Niche but highly targeted
- Perfect for affiliate sites, marketplaces, and deal platforms
- More descriptive than brandable
If you want a clean corporate brand, .COM is better.
If you want shopping intent signaling, .KAUFEN is better.
6. Resale Value Comparison
.COM
- Very high demand
- Broad buyer pool
- Always valuable if the keywords are strong
- Easier to liquidate
.KAUFEN
- Smaller buyer pool (Germany only)
- Good for German e-commerce keywords
- Higher value when combined with:
- TVs, cars, finance products
- Popular consumer goods
- Household items
- Appliances
Example good combinations:
- KreditKaufen (loans buying intent)
- AutoKaufen (extremely valuable)
- LaptopKaufen
- HandyKaufen
7. What Type of Website Fits Each Extension?
Best for .COM
| Category | Why it fits |
|---|---|
| Global Brands | Universal trust |
| Tech Startups | Investors prefer .COM |
| SaaS Platforms | Global audience |
| Corporate Firms | Professional look |
| Personal Brands | Easier recall |
Best for .KAUFEN
| Category | Why it fits |
|---|---|
| Affiliate Sites | “Buy” intent matches |
| Product Review Sites | High CTR |
| Price Comparisons | German shopping intent |
| Online Shops | Strong keyword match |
| Deal Sites | Instant relevance |
8. Quick Decision Guide
Choose .COM if:
- You want global recognition
- You want premium brand perception
- You want maximum resale value
- Your brand may expand internationally
Choose .KAUFEN if:
- You target only German buyers
- Your site is related to shopping
- Keyword + KAUFEN creates strong intent
- You want a descriptive domain at low cost
9. Final Verdict
- .COM = Best for global branding, business authority, and long-term resale.
- .KAUFEN = Best for German e-commerce, affiliate marketing, and purchase-intent niche websites.
If you aim for Germany and want to build a money-making product site, .KAUFEN can be extremely powerful.