Here’s a clear breakdown to help you choose between a .COM and a .IMMO domain name:
1. General Positioning
- .COM:
- The world’s most recognized and trusted extension.
- Works for global audiences and almost any industry.
- Universally accepted for credibility, authority, and SEO.
- .IMMO:
- Short for “Immobilien” (German for “real estate”).
- Highly relevant for real estate businesses, especially in German-speaking countries (Germany, Austria, Switzerland).
- Niche extension with strong meaning for a targeted market.
2. Audience & Market
- .COM:
- Appeals to international buyers and customers.
- Best if you want to expand beyond one niche or geographic region.
- .IMMO:
- Speaks directly to property professionals and buyers familiar with “Immo” as shorthand for real estate.
- Limited appeal outside Europe (where the term isn’t widely recognized).
3. Branding & Memorability
- .COM:
- Easier to remember for global users.
- Avoids confusion since it’s the default most people type.
- .IMMO:
- Strong branding for local/niche real estate firms.
- Immediately communicates industry relevance.
- May cause confusion for non-European or English-speaking markets.
4. SEO & Marketing
- .COM:
- More backlinks, authority, and trust signals in search engines.
- No limitation to industry or geography.
- .IMMO:
- Can rank well for real estate keywords if paired with strong content.
- May help with local search marketing in Germany/Austria/Switzerland.
- Less weight globally compared to .COM.
5. Resale & Investment Value
- .COM:
- Always the highest resale potential.
- Broad buyer pool.
- .IMMO:
- Attractive only to real estate companies/agencies in specific regions.
- Smaller resale market compared to .COM.
✅ When to Choose Which
- Choose .COM if:
- You want maximum credibility, global reach, and future-proof branding.
- You’re targeting international buyers or leaving room to expand beyond real estate.
- Choose .IMMO if:
- Your business is exclusively real estate-focused.
- Your target audience is in German-speaking countries where “Immo” is a well-known abbreviation.
- You want a niche brand with immediate industry recognition.
⚖️ Summary:
- .COM = universal, global, safe bet.
- .IMMO = niche, targeted, industry-specific (best for real estate in DACH region).