Here’s a clear comparison to help you decide between a .COM and a .GURU domain:
.COM Domain
Pros
- Global Standard: The most recognized and trusted extension worldwide.
- Versatility: Works for any type of business, from startups to enterprises.
- SEO Advantage: Search engines treat it as a default TLD, so it often performs well.
- Strong Resale Value: Investors and buyers always prefer .COM for brand protection and authority.
- Professional Image: Seen as credible and reliable across industries.
Cons
- High Competition: Good names are often already taken or very expensive.
- Less Unique: Doesn’t immediately show personality or niche positioning.
.GURU Domain
Pros
- Niche Branding: Perfect for experts, consultants, coaches, or knowledge-driven businesses.
- Memorable & Creative: Adds a sense of authority and specialization (e.g., Yoga.guru, Marketing.guru).
- Availability: Many strong names are still available compared to .COM.
- Standout Appeal: Signals expertise in a fun, modern way.
Cons
- Not Mainstream: Less recognized than .COM, which can hurt credibility with some audiences.
- Limited Use Cases: Works best for personal brands or knowledge/expertise sites, not for broad businesses.
- Resale Market Weakness: Generally lower demand and resale value compared to .COM.
- Potential Overpromise: “Guru” branding can feel exaggerated if not backed by real expertise.
✅ When to Choose .COM
- You want maximum trust and credibility for your business.
- Targeting a global audience with no niche restriction.
- Building a long-term, scalable business or startup.
- Need strong SEO and default recognition (most users type .com instinctively).
- Interested in investment/resale value – .COM almost always holds higher value.
✅ When to Choose .GURU
- You’re positioning yourself as an expert, coach, consultant, or mentor.
- Building a personal brand that needs creativity and memorability.
- Running a niche website focused on knowledge-sharing (e.g., Fitness.guru, Coding.guru).
- Want a modern, standout identity while .COM is unavailable or too costly.
- The goal is brand personality over universality.
✅ Rule of Thumb:
- If you’re serious about building a long-lasting business → .COM first.
- If you want a fun, memorable brand that shows expertise → .GURU works well, but ideally, own the matching .COM too for protection.