✅ 1. Focus on Surnames + .Family
- This is the most natural and meaningful use of the extension.
- Examples:
Anderson.familyLopez.familyNguyen.family
Tip: Prioritize common, short, and globally recognized surnames first — especially those with large diaspora communities (e.g., Patel, Wang, Garcia).
✅ 2. Add Descriptive or Thematic Modifiers (if surname is taken)
If the direct surname is unavailable, add subtle, on-brand modifiers:
TheSmiths.familySmithClan.familyMeetTheWangs.familyJohnsonReunion.family
Avoid complex or long strings — keep it clear and memorable.
✅ 3. Consider Emotional or Conceptual Names
If you’re building around storytelling or lifestyle branding:
Chosen.family(for adoption or spiritual family themes)Modern.family(pop-culture cachet)Happy.family,Blended.family,Forever.family
These have niche resale potential for bloggers, influencers, and community builders.
✅ 4. Use for Private Hubs or Internal Tools
.FAMILY domains are great for:
- Password-protected family portals
- Shared calendars or photo repositories
- Private social networks or discussion boards
Use subdomains or directory structures:events.lopez.family, gallery.thebakers.family
✅ 5. Keep It Short, Clean, and Pronounceable
Avoid:
- Hyphens (
-) - Long, clunky phrases
- Numbers (unless it’s meaningful like
Family2025)
✅ Aim for domains that are:
- Easy to remember
- Easy to say aloud
- Easy to type
✅ 6. Think Long-Term: Personal > Commercial
.FAMILYdomains are best for personal identity, emotional stories, or family-driven brands.- They are not ideal for high-traffic, scalable commercial projects.
- Consider resale only if the name is:
- A very popular surname
- A universal concept (like
Together.familyorConnected.family)
✅ 7. Grab Matching Email Addresses
Use custom emails for personalization:
dad@smith.familyphotos@rodriguez.family
It adds identity, professionalism, and privacy.
✅ 8. Check Social Availability (Optional)
If you’re using it for blogging or content, check for matching usernames:
- Instagram:
@thesmiths - Facebook Page:
facebook.com/thesmithfamily
✅ 9. Be Aware of Privacy Settings
- Use domain privacy protection to keep WHOIS data hidden.
- Especially important for personal or family-centered sites.
✅ 10. Register for Multiple Years
- Avoid accidental expiration.
- Many registrars offer discounts for 2+ years upfront.
- Domains used for family records or history tend to be long-term projects.
Bonus: ❌ What to Avoid
| Mistake | Why to Avoid |
|---|---|
Registering random keywords + .family (e.g., CarRepair.family) | Low clarity, no relevance |
Trying to force commercial use (e.g., BuyShoes.family) | Brand mismatch |
Trademarked names (e.g., Disney.family) | Legal risk |
✳️ In Summary:
Best .FAMILY registrations = Surnames + Storytelling + Simplicity.
Use it for identity, connection, or private sharing — not for broad commercial ventures.
If you’d like help brainstorming .family domains based on your name or theme, I can help generate ideas too.