Tips for registering .EVENTS domain names

Each and every .EVENTS domain name comes with all you need to get online.

Domain Forwarding and Masking: Direct any domain name you own to your website. Anyone who types that domain name into their browser is taken directly to your website.
Domain Locking: Domain locking prevents accidental or intentional transfers of domain ownership and stops anyone from redirecting your nameservers.
Total DNS Control: Manage your domain nameserver (DNS) records and set your email, FTP, sub-domains and website location all from one control panel.
Change of Registration: Assign your domain name to someone else or change the contacts for your domain online anytime.
Status Alerts: Monitor the status of your domain and get instant alerts if there’s been a change.
Auto Renew Protection: No need to watch expiration dates to make sure you renew on time! Auto renew keeps your domains, hosting, website builders, and other products in your name and under your control.
Free WHOIS privacy protection: We redact your name, address, phone number and email from our WHOIS directory.

Registering a .EVENTS domain name can be a strategic move for businesses, organizations, or individuals in the events industry. However, to ensure you make the most of your domain registration and avoid common pitfalls, it’s important to follow best practices. Below are some tips for registering .EVENTS domain names :

1. Choose a Clear and Descriptive Name

Be Specific : Include keywords that describe your event or services (e.g., TechConference.events, WeddingPlanner.events).
Avoid Ambiguity : Ensure the domain name clearly reflects the purpose of your website to avoid confusion.
Keep It Short and Memorable : Aim for a concise name that’s easy to spell, pronounce, and remember.

2. Check Availability Across Extensions

Secure Multiple Extensions : If possible, register your desired name with other popular extensions like .COM, .NET, or .ORG. This prevents competitors from using similar domains and helps redirect traffic to your primary .EVENTS site.
Example : If you register MyEvent.events, also consider purchasing MyEvent.com and redirecting it to your .EVENTS domain.

3. Research Trademarks

Avoid Legal Issues : Before finalizing your domain name, check if it infringes on any trademarks. Use tools like the USPTO Trademark Database or consult a legal expert to ensure your name is safe to use.
Global Considerations : If you plan to operate internationally, research trademarks in other countries as well.

4. Use Domain Search Tools

Leverage Domain Registrars : Use platforms like GoDaddy , Namecheap , Google Domains , or Hover to search for available .EVENTS domain names.
Get Suggestions : Many registrars offer domain name generators or suggestions if your preferred name is unavailable.

5. Avoid Hyphens and Numbers

Hyphens Can Confuse Users : Names with hyphens (e.g., my-event.events) are harder to remember and type.
Numbers Can Cause Errors : Including numbers (e.g., event2023.events) may confuse users about whether to type the numeral or spell out the word.

6. Plan for Future Growth

Think Long-Term : Choose a domain name that won’t limit your business as it grows. For example, avoid overly specific names like SummerFestival.events if you plan to expand into year-round events.
Generic Names Work Best : Opt for broader terms like CityEvents.events instead of niche-specific ones unless your focus is highly specialized.

7. Register Early

Act Quickly : Newer gTLDs like .EVENTS can become competitive over time. Register your domain as soon as you finalize your idea to secure your preferred name.
Prevent Cybersquatting : Early registration reduces the risk of someone else buying your desired domain and holding it for ransom.

8. Enable Auto-Renewal

Avoid Expiration : Set up auto-renewal with your registrar to prevent your domain from expiring accidentally. Losing a domain due to non-renewal can be costly and damaging to your brand.
Monitor Renewal Costs : Some registrars increase renewal fees after the initial promotional period, so be aware of pricing changes.

9. Protect Your Brand

Register Variations : Purchase variations of your domain name (e.g., plural forms, misspellings) to protect your brand and reduce the risk of phishing or impersonation.
Example : If your main domain is EventPlanner.events, consider registering EventPlanners.events and EventPlanning.events.

10. Consider International Audiences

Localize Your Domain : If you’re targeting a global audience, ensure your domain name works across languages and cultures. Avoid words that might have unintended meanings in other languages.
Use Country-Specific Extensions : While .EVENTS is globally recognized, pairing it with country-specific subdomains (e.g., uk.MyEvent.events) can help target regional audiences.

11. Leverage SEO-Friendly Naming

Include Keywords : Incorporate relevant keywords related to your niche (e.g., CorporateEvents.events, MusicFestival.events) to improve search engine visibility.
Avoid Overstuffing : While keywords are helpful, don’t cram too many into your domain name, as it can look spammy and harm user trust.

12. Enable WHOIS Privacy Protection

Protect Personal Information : By default, your contact details are publicly listed in the WHOIS database when you register a domain. Enable privacy protection (usually offered by registrars) to keep your information private and reduce spam.

13. Test the Domain

Check URL Usability : Type your domain name into a browser to ensure it resolves correctly and doesn’t conflict with existing websites.
Test for Mobile : Verify that the domain works seamlessly on mobile devices, as many users will access your site from smartphones.

14. Align with Your Branding

Consistency is Key : Ensure your domain name aligns with your brand identity, logo, and overall marketing strategy.
Visual Appeal : A domain name that matches your brand’s tone and style will strengthen recognition and trust.

15. Avoid Trendy or Temporary Terms

Stay Timeless : Avoid including trendy phrases or temporary buzzwords in your domain name (e.g., MetaverseEvents.events). These may become outdated quickly and weaken your brand’s longevity.
Focus on Evergreen Terms : Stick to terms that will remain relevant over time, such as CityEvents.events or CorporateGatherings.events.

16. Use a Redirect Strategy

Capture All Traffic : If you’ve secured multiple domain extensions (e.g., .COM, .NET), set up redirects to your primary .EVENTS domain to ensure no traffic is lost.
Example : Redirect MyEvent.com to MyEvent.events to consolidate traffic and improve SEO.

17. Monitor Competitors

Learn from Others : Research what domain names competitors in your industry are using. This can inspire ideas while ensuring you differentiate your brand.
Avoid Copying : While it’s fine to draw inspiration, don’t copy or mimic competitors’ domain names too closely, as this can lead to legal issues.

Conclusion

Registering a .EVENTS domain name is a great way to establish a strong online presence in the events industry. By following these tips, you can choose a domain name that’s clear, professional, and aligned with your goals. Remember to act quickly, protect your brand, and plan for long-term growth to maximize the value of your .EVENTS domain.