Registering a .BOSTON domain name is a strategic decision, particularly if you’re targeting the Boston community. Here are some tips to guide you through the process:
1. Pick a Relevant Name
- Reflect Local Identity: Include terms that resonate with Boston, such as neighborhoods (e.g., BackBay.BOSTON), landmarks, or Boston-specific activities.
- Keep it Simple: Choose a name that’s easy to remember and type.
- Be Specific: A targeted name like Lawyers.BOSTON is better than something generic if you’re serving a niche.
2. Check Availability
- Search for available .BOSTON domains.
- If your ideal name is taken, consider slight variations (e.g., adding keywords like “Best,” “Shop,” or “Online”).
3. Consider Your Audience
- Local Businesses: Use a .BOSTON domain to highlight that you serve Boston exclusively.
- Events or Organizations: Ideal for Boston-focused events (e.g., Marathon.BOSTON) or nonprofits (e.g., Community.BOSTON).
4. Register Quickly
- .BOSTON domains may not be as crowded as .COM, but premium names (e.g., Pizza.BOSTON) can sell out fast. Act quickly to secure your desired name.
5. Look for Promotions
- Check for discounts or special offers on .BOSTON domains with registrars like:
- GoDaddy
- Namecheap
- Google Domains
6. Think About SEO
- A .BOSTON domain can boost local SEO efforts when paired with Boston-related keywords (e.g., “Plumbers.BOSTON”).
- Ensure the domain aligns with the main keywords for your business or website.
7. Secure Variations
- Consider purchasing similar variations of your domain name (e.g., .COM, .NET, .BOSTON) to protect your brand.
8. Check Trademarks
- Ensure the name you want isn’t trademarked to avoid legal issues. Use resources like the USPTO’s trademark database.
9. Match Your Branding
- Keep the domain name consistent with your existing brand. If your business is named “Green Gardens,” aim for GreenGardens.BOSTON.
- If you have a physical location in Boston, consider including your street or neighborhood.
10. Register for Multiple Years
- Secure your domain for several years to avoid losing it accidentally.
- Many registrars offer discounts for multi-year registrations.
11. Add Privacy Protection
- Purchase WHOIS privacy protection to keep your personal or business information private when registering your domain.
12. Plan Hosting and Email
- Pair your .BOSTON domain with professional email addresses (e.g., info@yourname.BOSTON).
- Choose a hosting service that supports your website’s needs.
13. Use Subdomains
- Leverage subdomains for specific purposes (e.g., Shop.YourBusiness.BOSTON or Events.YourOrganization.BOSTON).
14. Promote Your Domain
- Incorporate your new .BOSTON domain into your marketing materials (e.g., business cards, flyers).
- Optimize it for local search to ensure Bostonians find your website easily.