Registering a .BIZ domain name involves more than just selecting the name; it’s about aligning it with your branding goals and ensuring it meets your business needs. Here are tips to guide you:
1. Prioritize Clarity and Relevance
- Choose a domain name that clearly represents your business or brand.
- Avoid using numbers, hyphens, or overly complex names unless essential.
- For example, if your business is “Bright Ideas Consulting,” a domain like BrightIdeas.biz is more effective than Brt-Ideas.biz.
2. Keep It Short and Memorable
- Short domain names are easier to remember and type.
- Ensure it’s intuitive so users can easily associate it with your business.
3. Check Availability of Other Extensions
- If possible, secure the .COM version of your .BIZ domain as well to avoid traffic loss.
- Redirect the .COM to your .BIZ website to ensure consistency.
4. Verify Branding and Trademarks
- Ensure the name isn’t already trademarked or used by another business to avoid legal issues.
- Use tools like the USPTO Trademark Search or other country-specific databases to check.
5. Evaluate Keywords for SEO
- Include a primary keyword if it makes sense for your business (e.g., AccountingSolutions.biz for an accounting firm).
- Avoid keyword stuffing; focus on natural, professional names.
6. Target a Business Audience
- .BIZ domains are ideal for businesses, so tailor the name for professional or commercial purposes.
- Avoid quirky or overly casual names that may not convey professionalism.
7. Ensure It’s Easy to Spell
- A name that’s difficult to spell or pronounce can lead to lost traffic.
- Test the domain with a few people to ensure it’s clear and intuitive.
8. Register Variations
- Consider registering similar domain variations or common misspellings to protect your brand.
- For example, if you register TechSavvy.biz, also consider securing Tech-Savvy.biz or TechSav.biz.
9. Consider Long-Term Goals
- Ensure the domain aligns with your future business growth. If you plan to expand internationally, choose a name that isn’t geographically restrictive.
10. Enable Domain Privacy
- Opt for domain privacy protection to keep your contact details private and prevent spam or unwanted solicitations.
11. Register for Multiple Years
- Lock in your domain for multiple years to avoid losing it due to expiration and to demonstrate commitment to your brand.
12. Set Up SSL Certification
- Ensure your .BIZ domain has SSL (HTTPS) for security and to boost user trust.
13. Redirect Traffic if Needed
- If you have an existing website on a different extension (like .COM), use the .BIZ domain as a redirect or for specific campaigns.