When deciding between a .COM and a .BARGAINS domain, consider the following factors to make an informed choice:
1. Purpose of the Domain
- .COM: Best for general-purpose websites, businesses, and global branding. It is the most recognized and trusted domain extension, making it suitable for almost any type of website.
- .BARGAINS: Tailored specifically for websites focusing on deals, discounts, or promotional offers. Ideal if your site explicitly caters to bargain hunters or discount seekers.
2. Audience Expectations
- .COM: People instinctively type “.com” when searching for a website, especially in the United States and other English-speaking countries. If your audience is broad or international, a .COM might be the better option.
- .BARGAINS: This niche domain extension immediately signals your site’s focus on bargains or deals, potentially increasing click-through rates from people specifically looking for discounts.
3. Branding Considerations
- .COM: Offers versatility and credibility. It is the gold standard in domain names and carries a professional image.
- .BARGAINS: Can help your brand stand out in the discount and deals space. If your branding heavily revolves around bargains, this extension reinforces your site’s identity.
4. SEO Implications
- Search engines treat all domain extensions equally in terms of ranking. However:
- .COM: May perform better in terms of click-through rates because of user familiarity and trust.
- .BARGAINS: Could help your site rank better for bargain-related keywords because of its relevance and clarity.
5. Availability and Pricing
- .COM: Often more expensive and competitive due to high demand. You may find it challenging to secure your desired name.
- .BARGAINS: Typically more affordable and has higher availability, making it easier to find a name that matches your business or idea.
6. Longevity and Resale Value
- .COM: Has higher resale value and is a safer long-term investment.
- .BARGAINS: Niche domains like .BARGAINS may have limited appeal in the resale market, making them less ideal for flipping.
7. Marketing and Memorability
- .COM: Easier to market due to its universal recognition.
- .BARGAINS: Can be catchy and memorable if your business explicitly revolves around deals (e.g., “DailyDeals.bargains”).
Recommendations
- Choose .COM if:
- You want maximum credibility and recognition.
- Your audience is broad, or you are unsure of your site’s focus.
- You prioritize long-term growth and resale value.
- Choose .BARGAINS if:
- Your site’s focus is on deals, discounts, or promotions.
- Your target audience values affordability and shopping for bargains.
- You want a domain name that emphasizes your niche for marketing purposes.
Dual Registration
If possible, register both the .COM and .BARGAINS versions of your domain to:
- Redirect .BARGAINS to your .COM site for niche marketing.
- Protect your brand from competitors securing the alternative extension.