Using a .center domain does not inherently affect search engine optimization (SEO) in terms of direct ranking signals. According to the information provided, domain names, including their extensions, are not considered direct ranking factors by Google. Instead, elements such as memorability, length, keyword usage, and brand-ability play a role in SEO success.
The domain extension, or Top-Level Domain (TLD), is generally not considered a significant factor in SEO, except in the context of International SEO, where country code top-level domains (ccTLDs) might indicate the target market of the content. While .com is the most popular TLD and often perceived as trustworthy, there is no indication that it receives any special treatment from search engines in terms of SEO.
Moreover, the shift towards new domain extensions, including .center, suggests that they are treated equivalently to traditional TLDs like .com in terms of SEO. Google’s stance, as expressed by John Mueller, is that newer TLDs are equivalent to other generic TLDs when it comes to SEO, implying that the choice of domain extension should be based on preference rather than SEO considerations alone.
It’s important to note that while the domain name itself may not significantly impact SEO, the overall quality of the website, including its content, user experience, and adherence to SEO best practices, plays a crucial role in achieving better search rankings. Therefore, choosing a .center domain should be based on its relevance to the website’s purpose and target audience, rather than expecting it to confer any SEO advantages over other domain extensions.
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About .CENTER domains
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- What steps should an international business take before deciding to register a `.center` domain?