What is the difference in clickthrough rate (CTR) between a .care domain and a traditional TLD like .com for health?

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There isn’t specific research or data available that directly compares the click-through rate (CTR) differences between .care domains and traditional TLDs like .com for healthcare-related searches. Most studies and reports focus on general trends in healthcare marketing, SEO strategies, and the importance of online presence for healthcare providers, without delving into the impact of specific domain extensions on CTR.

However, we can infer some insights based on general principles of SEO and user behavior:

  • User Familiarity and Trust: Traditional TLDs like .com are widely recognized and trusted by internet users. This familiarity can lead to higher CTRs in general searches because users are more inclined to click on domains they recognize.
  • Domain Relevance: A .care domain might resonate more strongly with users specifically seeking healthcare or caregiving services, potentially increasing CTR for targeted searches. The relevance of the domain to the search query could make it stand out among other results, encouraging clicks.
  • Branding and Memorability: Unique and memorable domain names, regardless of the TLD, can improve CTR by standing out in search results. A .care domain could be seen as distinctive and relevant, which might attract attention and clicks from users interested in healthcare topics.

While these factors suggest that a .care domain could potentially influence CTR positively for healthcare-related searches, the actual impact would depend on various factors including the quality of the website content, SEO optimization, and the specific demographics of the target audience. Without direct comparative data, it’s challenging to quantify the exact difference in CTR between .care and .com domains for healthcare searches.

About .CARE domains

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