Specific industries or sectors that tend to use .APP domains more often include:

  • Travel Industry: Companies in the travel industry often use .APP domains to provide mobile apps that offer personalized recommendations to customers, analyzing past site visits, real-time in-session data, and algorithms that calculate trending destinations and experiences.
  • Software Development: Businesses that develop software or plan to develop apps in the future may choose .APP domains to align with the domain’s purpose and to leverage the SEO benefits associated with the term “app”.
  • Progressive Web Apps (PWAs): Companies that opt for building and maintaining mobile responsive websites or progressive web apps (PWAs) may also choose .APP domains. PWAs leverage the benefits of open web standards and modern web browsers to provide users with a rich mobile experience, and .APP domains can be paired with PWAs to enhance their online presence.
  • Law Firms: While not directly mentioned in the provided sources, law firms that have created mobile apps or are considering developing them for enhanced, secure attorney-client communication and engagement may also use .APP domains. This is because .APP domains can be beneficial for businesses that offer services or products that can be accessed or used through apps, including legal services.

These industries and sectors benefit from using .APP domains due to the domain’s relevance to app-related content, the potential for SEO advantages, and the alignment with the digital strategy of offering mobile-first experiences to their customers.

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