For a .INFO domain, which is often associated with informational content, relevant keywords would typically fall into the category of informational queries. These are search queries used by people who want to learn something. Informational keywords frequently take the form of question keywords, starting with “what,” “why,” “how,” and so on. They are higher in the marketing funnel, meaning people are earlier in their buying journeys and less likely to take action. However, they can help build brand awareness and establish authority in a niche.
Examples of informational keywords that would be relevant for a .INFO domain include:
- “What is the difference between cold brew and iced coffee?”
- “How to improve sleep quality?”
- “Why is exercise important for mental health?”
- “How to start a small business?”
- “What are the benefits of organic food?”
- “How to manage stress effectively?”
These keywords are examples of the types of questions people might search for when looking for informational content. By focusing on creating quality content on relevant topics and demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), a .INFO domain can effectively serve informational content to its audience.
Incorporating these types of keywords into the domain name can help attract organic traffic interested in the offerings of the website, enhancing its discoverability and aligning it with the target audience’s search intent.
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About .INFO domains
- How do you measure the effectiveness of using informational keywords on a `.INFO` domain?
- What are some examples of keywords that would be relevant for a `.INFO` domain?
- How do `.INFO` domains compare to other domain extensions in terms search engine optimization?
- How can a business determine if a `.INFO` domain is the right choice for their brand and target audience?
- What are examples of industries where the .INFO domain might be particularly suitable or in demand?