NAME DOMAIN

We are sure that there are many articles with the topics about “how to register a good domain name?” or “how to select a good domain name for your website?” …These kind of articles are very interesting and useful for domainers to select and register a good domain name for their web site. This article is the sum up of “all the good advices” and some new advices through our domaining experience. We hope that this article give you some fresh ideas about how to select and register a good domain for your website.

Seven Main Points To Consider for a Domain Name:

1 – Short Domain is better

The maximum length for a domain name is 67 characters. It is better to name your domain name short, Why? It is easy to remember a short domain name than a long one. It is also easier to create a logo to match with a short domain than a long one. A short domain is also brandable, recognizable, and not easy to misspell. 

*** It does not mean that all long domains are not good. If you look at: Forsalebyowner.com or Healthcaresolutions.com … they are quite good ones too, brandable, recognizable. So in some cases, long domain names are also good to register it for your web site.

2 – Easy To Remember

It is easy for us to remember domains such as: Job.com, Car.com, Rent.com …Why? The answer is “They are generic domains”. You can remember generic domain names easier than not generic ones and you also easy to remember domain names like: ebay.com, Paypal.com… since they are unique domains. So if you can not register your domain from generic words, try to register it with something that easy to stick in the mind. 

3 – Hyphens or No Hyphens

Hyphens or not, it depends on your web site target. We would like to point out some not good points and good points:

– Not good points: It is not easy to remember a domain with hyphens. Sometimes web users will forget to type the hyphens.

– Good points: Most of good domain names without hyphens are gone and you may still have chances to get a domain name with hyphens with rich informative for your web site. A rich informative domain means a domain that contains good key words for your business and this will help your site get better search engine ranking.

4 –  Name Your Domain  with Popular Prefixes “i” “e” “The”, and “My”

Most of the generic-word domains are gone and you may still have chance to register a domain name with prefixes such as: “i” “e” “The” and “My”.  They are quite good if they go together with a generic domain like: iReport.com, iPhone, Eloan.com, Mycar.com …. they are easy to stick in the mind since they are quite unique ones. Just keep in mind that when you promote your web site, you need to promote your web site with the full form of the domain name. This will help people to remember the prefixes easier.

(Note: iReport.com has been sold for $750000)

5- Dot COM, ORG, NET, INFO ???

Dot com is king! Look at the top domain sale list history, You will see they are all dot com. Dot com is always the first choice for you to register a domain for your web site. If dot com is not available, you can consider to register the other domain extensions.

6 – Hard To Misspell and NOT Easy to Be Confused

Try to register a domain that is “Hard To Misspell and NOT Easy to Be Confused“. If you can not register a domain like that, you should consider registering the other variants of your domain name to drive traffic to your domain name. (If your domain is Onlineflower.com, you should register floweronline.com, onlineflowers.com, Onlineflower.net, Onlineflower.org … )

7- Related To Your Business

It will be the best if your business name matches with a key word of your business. In this case your business name is the first choice to register domain name for your web site. In case your business name is very long and/ or not related to key words of your business, you can consider registering a short domain name with rich informative about your business key words.

There is another way to consider about how to register a good domain for your web site through 4C-Model domain valuation:

Characters
The shorter a Domain Name is, the better. Apart from being easier to remember and spell, a short name has more impact and a high recall value. Five characters or less is ideal, and anything more than 20 characters has a substantially lower value.

Commerce
Ultimately, a Domain Name attains its value from its potential to drive traffic and deliver revenue to a business – in short, its marketability. Since branding is key to establishing a strong online presence, Domain Names that are based on well-known phrases, or are closely associated with a business opportunity with a sizable market share, enjoy a favorable position.

.Com
Location is everything, and many want to live in such coveted neighborhoods or cities as Beverly Hills, New York City, Paris, Singapore, or Hong Kong. That’s equally true of premium cyberspace. On the Internet, everyone prefers to dwell in the .com neighborhood. It’s the top-level domain (TLD) that embodies instant branding, and .com names enjoy a premium rating. (*** .com domain registration is the key)

Comparables
Take a look for the domain sold history and utilize these as the Comps for determining the value of a similar subject Domain Name. By doing so, we ensure that our Appraisal reflects current fair market value.

We do hope that this will give you some fresh ideas about how to register a good domain name for your web site.

 

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How to Be More Friendly With Google Search Engine?

As you may know that Google has released “Google’s Search Engine Optimization Starter Guide” Version 1.1, published 13 November 2008. Bellowing are just some main points those we should do to make our web site to be more friendly with Google search engine crawler.

1.      Create a unique title tag for each page of your web site – This will help Google see the different content from a page to the other pages of your web site.

2.      Use short but rich informative titles – Please keep in mind that Google or any search engines only use a limited words for each page title.  

3.      Use good summarize of the page content for description tag – Description metal tag need to be rich information and can be used as a snippet in a search result. Good description metal tag can drive more traffic through search engine users’ click  

4.      Create an unique description tag for each page of your web site – This will help Google and web users to see the different content from a page to the other pages of your web site.

5.      Use words in your web site URLs – A good URL is: easy to remember, rich informative about the page content and not too long. ( Our advice: It is great if you register a domain name that has rich informative about your web site content)

6.      Create a simple structure for your web site urls – Web site structure is similar to a super market structure. The more simple structure, the better for visitors to find out the products they are looking for. This also good for search engine to find out and index your web site URLS. Make it clear and easy for users to go from home page content to the more specific content they want on your site.

7.      Use a unique URL for each page content – To concentrate on the linking reputation to a web URL.

8.      Use rich informative text for navigation for both internal and external links – Makes it easier for web users and  search engines like Google to crawl and understand your site content.

9.      Use internal links at the top or bottom of your web page – This will help your site visitors to navigate back to a previous section or the root page quickly and also help your web pages more friendly with search engine crawler.

10.  Use an HTML and XML sitemap for your site  – An HTML sitemap page with links to all of the important pages on your web site can be useful for visitors to find out your site products and more friendly for Google search engine crawler. An XML Sitemap file for your site to ensure that Google crawler will discover most of the pages on your site.

11.  Make use of 404 page – will help users back to a working page on your site can greatly improve a user’s experience and help your site more friendly with search engine crawler.

12.  Use relevant language – Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.

13.  Create fresh and unique content for each web page – a fresh and unique content will not only useful for your site visitors, but also help your site more friendly with search engine.

14.  Use heading tags – But remember that only use heading tags if it make senses for your web site content.

15.  Use short and rich informative filenames and alt text – Filenames and alt text are best when they’re short, but descriptive. This will good for both web users and search engines.

Use alt text when using images as links to the other urls – This will helps search engine crawlers easy to understand about the page content that you are linking to

 

Do not know how to make your site more friendly and get high ranking in search engines? try our Traffic Blazer to Increase web site traffic

 

Source from: Google’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

What Are Essential Pages to include on Your Website?

Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won’t repeat yourself or forget vital information. The most common pages on successful websites include:

1. Home Page (First Page)

This is your “sales” page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Products / Services

It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don’t want to wait until tomorrow when they can speak to you on the phone.

3. Contact Us

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special “Contact Us” page, include your details in “About Us” page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

4. Pricing

Whenever possible include the price of your products/services. Even if you can’t be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 – $60 per room.

5. Testimonials / Product Reviews / Before & After

Include testimonials from your current customer to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product’s benefits.

6. Frequently Asked Questions

This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer’s concerns that may otherwise be an obstacle to making a sale.

7. Response form such as “Subscribe” or “Enquiry” form

An absolute must if you want to build a mailing list. Most people don’t like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop your own on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

8. On-line Magazine or Newsletter

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

(a) Email subscribers on a regular basis or (b) Publish it on your website.

Or both. Include information about your business, industry or anything that may be of interest to your customers.

9. Resources/Articles

Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.

10. About Us

This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and insurance certificates and any awards you may have won.

11. Guarantee

Offer a money back guarantee. The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

12. Survey

Find out what customers think about your website, business or product.

13. Events Calendar

This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.

14. Search My Website Feature

Some visitors to your side may not know exactly what they want but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It’s like having your own mini search engines, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy

To make your customers feel more comfortable when making a transaction at your website, you should provide then with your return/refund policy. Ensure it is easy to understand and spelt out step by step.

16. Privacy Policy

Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.

17. Site Map

A site map is similar to a contents. It shows visitors how the site is laid out and which sections are where.

18. Copyright Information

Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of “Copyright © 2004, Your Company Name”.

19. Links

Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information

Include any information, articles, photos of your products, staff etc that have appeared in the media – print, TV, radio or internet.

21. News

This can include news about your products/services or about your industry.

22. On-line store

An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.

  • Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective
  • The actual process of placing the order must be simple
  • Make sure you accept common and convenient methods of payment
  • Continually test your store so you understand your customer’s shopping experience

23. Blog

A blog is a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool as they help with:

  1. Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
  2. Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website
  3. Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
  4. Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
  5. Free or Low Cost

24. Photo Gallery

Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery – show how your products or services are being used by your customers. They say “pictures speak a thousand words” and on your website it is particularly important.

Don’t give your customers a reason to visit your competitor’s website and provide them with all the information they may possibly need or want.


Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan
This article courtesy of SiteProNews.com

23 Points Need To Learn By Heart For Google Search Engine Optimization

  1. Create unique, accurate page titles
  2. Good practices for page title tags
  3. Make use of the “description” meta tag
  4. Good practices for description meta tags
  5. Improve the structure of your URLs
  6. Good practices for URL structure
  7. Make your site easier to navigate
  8. Good practices for site navigation
  9. Offer quality content and services
  10. Good practices for content
  11. Write better anchor text
  12. Good practices for anchor text
  13. Use heading tags appropriately
  14. Good practices for heading tags
  15. Optimize your use of images
  16. Good practices for images
  17. Make effective use of robots.txt
  18. Good practices for robots.txt
  19. Be aware of rel=”nofollow” for links
  20. Promote your website in the right ways
  21. Good practices for promoting your website
  22. Make use of free webmaster tools
  23. Take advantage of web analytics services
Source from: Google Google’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

Beginners Guide To Domain Name Registration

By: Ashley Ashton 

Domain name is the most important thing while going in the digital world. It is the first step to go in the digital world. This is the initial process to establish a website. Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. 

A well-chosen domain name registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. A good domain name registration, particularly for an online business, is easily done, but at the same time requires choices that will impact your site’s effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration. 

The extension – Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you’d be better off, as this extension is more common and carries an air of legitimacy with it. Try not to have you domain name registration with your web host. Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for. 

Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you’d like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Keep it short if possible. 

A shorter name is easier to remember than a long one. Don’t use your company name unless it has your keywords in it. There’s no point in ranking high for your name if no one is looking for it yet. Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites. 

Lastly, be sure to avoid other companies’ trademarks and copyrights in your domain name. For example, let’s say you’re an affiliate of The Sharper Image. To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not.

Article Source: thearticlenet.com

Court Awards Verizon Largest-Ever Judgment In a Cybersquatting Case

Northern California Company Ordered to Pay More Than $33 Million

  

 

BASKING RIDGE, N.J. – In the largest cybersquatting judgment ever, a federal court in the Northern District of California has awarded Verizon $33.15 million in a case in which an Internet domain registration company tried to take advantage of Verizon and Verizon customers by using Internet names chosen to be easily confused with legitimate Verizon names. 

The default ruling came in a case filed by Verizon against OnlineNIC, a company based in San Francisco that had unlawfully registered at least 663 domain names that were either identical to or confusingly similar to Verizon trademarks.  The court concluded that OnlineNIC’s bad-faith registrations of Verizon-related domain names were designed to attract web users who were seeking to access Verizon’s legitimate websites and calculated an award based on $50,000 per domain name.  Neither OnlineNIC nor counsel representing the company appeared in court in OnlineNIC’s defense.

“This case should send a clear message and serve to deter cybersquatters who continue to run businesses for the primary purpose of misleading consumers,” said Sarah Deutsch, Verizon vice president and associate general counsel.  “Verizon intends to continue to take all steps necessary to protect our brand and consumers from Internet frauds and abuses.”

Verizon has won a string of similar cases.  In three earlier cybersquatting cases, courts granted contested preliminary injunctions against three different violators.  Verizon has increased its vigilance in trademark cases as part of its broader effort to protect its brand and put its intellectual property innovations to work. 

Verizon’s intellectual property legal group was named one of the five best in the world by the International Law Office, with the support of the Association of Corporate Counsel.  The organizations named Verizon a winner in their Global Counsel Awards for 2008, based on an “in-depth analysis of in-house lawyers and legal departments worldwide.”

Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers.  Verizon Wireless operates America’s most reliable wireless network, serving nearly 71 million customers nationwide.  Verizon’s Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation’s most advanced fiber-optic network.  A Dow 30 company, Verizon employs a diverse workforce of more than 228,000 and last year generated consolidated operating revenues of $93.5 billion.

Sourced from newscenter.verizon.com

Germany’s .de Was Displaced As The Most Popular Country Code Extension

Verisign released its third quarter Domain Industry
The report said there were 174 million domain names registered worldwide (the total across all extensions) at the end of the third quarter (Sept. 30). That is an increase of 3% over the previous quarter and 19% over the total registered at the end of the same quarter last year.

Country code domains continued to grow faster than the rate the overall registration market is expanding. At the end of 3Q 2008 just under

69 million ccTLD registration were in force, a jump of 5% over the previous quarter and 26% over the same quarter last year. For the first time, Germany’s .de was displaced as the most popular country code extension, being passed by China’s .cn. Meanwhile Australia’s .au joined the top ten ccTLD list for the first time, displacing Swizterland’s .ch.

Though the total number of registrations continues to expand, growth rates in both global and ccTLDs are slowing down from previous quarters. Verisign said that the declining payments for traffic that domain owners are seeing from Google is part of the reason for the slowing rate of new registrations and a rising rate of non-renewals.

(Source from DN Journal)

Do you know what the first .Com domain ever registered was?

The Internet’s 100 Oldest Dot-Com Domains
A look way way back at some of the World Wide Web’s first commercialdomains.

1. symbolics.com: March 15, 1985

2. bbn.com: April 24, 1985

3. think.com: May 24, 1985

4. mcc.com: July 11, 1985

5. dec.com: September 30, 1985

6. northrop.com: November 7, 1985

7. xerox.com: January 9, 1986

8. sri.com: January 17, 1986

9. hp.com: March 3, 1986

10. bellcore.com: March 5, 1986

11. ibm.com: March 19, 1986

12. sun.com: March 19, 1986

13. intel.com: March 25, 1986

14. ti.com: March 25, 1986

15. att.com: April 25, 1986

16. gmr.com: May 8, 1986

17. tek.com: May 8, 1986

18. fmc.com: July 10, 1986

19. ub.com: July 10, 1986

20. bell-atl.com: August 5, 1986

21. ge.com: August 5, 1986

22. grebyn.com: August 5, 1986

23. isc.com: August 5, 1986

24. nsc.com: August 5, 1986

25. stargate.com: August 5, 1986

26. boeing.com: September 2, 1986

27. itcorp.com: September 18, 1986

28. siemens.com: September 29, 1986

29. pyramid.com: October 18, 1986

30. alphacdc.com: October 27, 1986

31. bdm.com: October 27, 1986

32. fluke.com: October 27, 1986

33. inmet.com: October 27, 1986

34. kesmai.com: October 27, 1986

35. mentor.com: October 27, 1986

36. nec.com: October 27, 1986

37. ray.com: October 27, 1986

38. rosemount.com: October 27, 1986

39. vortex.com: October 27, 1986

40. alcoa.com: November 5, 1986

41. gte.com: November 5, 1986

42. adobe.com: November 17, 1986

43. amd.com: November 17, 1986

44. das.com: November 17, 1986

45. data-io.com: November 17, 1986

46. octopus.com: November 17, 1986

47. portal.com: November 17, 1986

48. teltone.com: November 17, 1986

49. 3com.com: December 11, 1986

50. amdahl.com: December 11, 1986

51. ccur.com: December 11, 1986

52. ci.com: December 11, 1986

53. convergent.com: December 11, 1986

54. dg.com: December 11, 1986

55. peregrine.com: December 11, 1986

56. quad.com: December 11, 1986

57. sq.com: December 11, 1986

58. tandy.com: December 11, 1986

59. tti.com: December 11, 1986

60. unisys.com: December 11, 1986

61. cgi.com: January 19, 1987

62. cts.com: January 19, 1987

63. spdcc.com: January 19, 1987

64. apple.com: February 19, 1987

65. nma.com: March 4, 1987

66. prime.com: March 4, 1987

67. philips.com: April 4, 1987

68. datacube.com: April 23, 1987

69. kai.com: April 23, 1987

70. tic.com: April 23, 1987

71. vine.com: April 23, 1987

72. ncr.com: April 30, 1987

73. cisco.com: May 14, 1987

74. rdl.com: May 14, 1987

75. slb.com: May 20, 1987

76. parcplace.com: May 27, 1987

77. utc.com: May 27, 1987

78. ide.com: June 26, 1987

79. trw.com: July 9, 1987

80. unipress.com: July 13, 1987

81. dupont.com: July 27, 1987

82. lockheed.com: July 27, 1987

83. rosetta.com: July 28, 1987

84. toad.com: August 18, 1987

85. quick.com: August 31, 1987

86. allied.com: September 3, 1987

87. dsc.com: September 3, 1987

88. sco.com: September 3, 1987

89. gene.com: September 22, 1987

90. kccs.com: September 22, 1987

91. spectra.com: September 22, 1987

92. wlk.com: September 22, 1987

93. mentat.com: September 30, 1987

94. wyse.com: October 14, 1987

95. cfg.com: November 2, 1987

96. marble.com: November 9, 1987

97. cayman.com: November 16, 1987

98. entity.com: November 16, 1987

99. ksr.com: November 24, 1987

100. nynexst.com: November 30, 1987

(JR Raphael, PC World)

How to be “indexed by Google faster?”

Indexed in Google faster? this is the question for every webmaster. Everyone knows that ranking in Google means traffic, money, income… “indexed by Google” is the first step for web site to be ranked by Google. We create this article to share with you about “”how to” for this first step! 

it is based on 10 factors as bellowing:

  1. Register a domain name for your web site for more than one year ( why? ).
  2. Check to see if this domain was banned by Google or not? (check here to see if your domain was banned by Google here?)
  3. Create your site content with unique information (DO NOT copy from the other site content and PAST it into to your site)
    Be sure to add metal tags (title, description, key words) to your web pages. Double check if your robot.txt file is correct or not?
  4. Do not link your site to Google Banned Sites
  5. Host your web site from a clean server with dedicated IP (ip banned checking here)
  6. Check your site broken link (broken link check here)
  7. Create a Google webmaster tool account (create a Google account here)
  8. Submit your site to Google for indexing (Google add url)
  9. Create a Google sitemap and submit it to Google webmaster tool
  10. Update your site content daily (Googlebot love site content with fresh content)

These are ten basic steps and there are many other points to help your site to be indexed by Google faster like:

  • Join some high traffic web forums, create your signature and link to your site.
  • Submit your site to other site search engines, directories
  • Exchange links with other related sites
  • Use ping o matic for blog sites

We let this open for you to post your comments, ideas … to make this artical useful for newbie web developers and others.

Good luck in your web development