Why should I choose LuckyRegister for my SEO services?

What is SEO (Search Engine Optimization), and why is it important?

If you want people to find your site, you need to get it listed with search engines. Search Engine Optimization is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Why should I choose LuckyRegister?

We know there are plenty of Search Engine Optimization tools out there, but as the world’s number one cheap domain registration service, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our Search Engine Optimization tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Get top rankings on Google®, Yahoo!®, Bing® and more.

What good is a terrific website if customers can’t find it? Search Engine Visibility solves this problem by helping you add the right keywords and text to your site, then submits your site to Google, Yahoo!, Bing, and over 100 other popular search engines and directories. Use our expert suggestions to continuously move your website closer to the top of search results.

Visit our Search Engine Visibility center for more information.

Do you care about Page Load Speed for your website?

In an August 2013 video, Cutts explains that page load speed is a ranking factor (Matt Cutts is the head of Google’s Webspam team).

It’s quite possible that your website is slow because of one of the five issues below. Check them out, and see how they relate to your site.

  1. Page Size — The bigger your page, the longer it takes to download, especially over slower connections.
  2. Time to First Byte — An increased time to 1st byte means there are too many SQL queries or non optimized SQL queries. This can also include server-side calls to third-party API. If you’re running WordPress, get the WordPress Plugin P3 Profiler to discover what plugins are running what queries and how long each one takes.
  3. Total Objects and Third-Party Objects — Too many objects on your page will require visitors’ browsers to perform the request and receive pattern too many times and slow down your page.
  4. Cached Objects — You want browsers caching your site. You need to instruct the Web server to enable expires headers on your static objects.
  5. Text Compression — If you don’t have text compression turned on, your page is going to be slow. We turn this on by default on our Web Hosting plans, so your if your page is suffering from this, it’s either because of third-party objects, or it somehow got disabled on your hosting account.

You can use Google PageSpeed Insights tool to check your website to see if your web pages fast on all devices or not?

https://developers.google.com/speed/pagespeed/insights/

the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Backlinks — Links to your page from other sites on the Internet are called backlinks. Search engines use links to indicate general popularity. Search engines take into account where the link is coming from, which page it’s pointing to, and what the actual text of the link says.

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Link Bait — Content that is posted to a web site with a controversial or inflammatory title or content, that is intended only to draw links and traffic. Most of the time this is used as a derogatory term for content that has no value except to get people angry or excited enough to link to or visit the content.

Link Farm — This is another black hat SEO technique. It involves setting up multiple sites whose main purpose is to contain links to other sites. This technique tries to take advantage of the relative importance search engines place on links. Changes to search engine algorithms have been made to detect and devalue these sort of links, rendering them useless from a ranking perspective.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

(Google Quality guidelines)

 

Do you want your website to be penalized?

Black Hat and Hidden Content – These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices

Black Hat — In SEO, black hat SEO refers to using deceptive techniques to fool search engines into ranking a site higher than it deserves. These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices. Search engines ban sites that use black hat techniques.

Hidden Content — This is another technique common among black hat SEO. This practice involves placing content on a Web page that is hidden to normal Web viewers, and is only visible to search engines. The hidden content artificially increases search result rankings. Search engines have gotten very good at detecting these type of techniques. Using hidden content can cause your site to be penalized, including exclusion from search results.

Why should I choose LuckyRegister for my SEO services?

GOOGLE-300x224

We know there are plenty of SEO tools out there, but as the world’s number one domain registrar, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our SEO tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Content and Links For Search Engines

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

links

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say? The actual text content of your Web page and HTML code. What content does your site convey to the user?

  • Who is linking to you? What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

How to create great alt text?

ALT Tags – If your browser cannot display an image from a website, then the ALT tag displays the description of the image as text. ALT image tags also make it possible for the visually impaired to understand the images on your website. The ALT tag should be only a few words describing the content of the image. ALT tags contribute to the keyword count on the Web page. So, using relevant images with appropriate ALT tags can increase the overall keyword count on your page.

 

Google Image publishing guidelines

  1. Don’t embed important text inside images
  2. Tell Google as much as you can about the image
  3. Give your images detailed, informative filenames
  4. Provide good context for your image
  5. Create a great user experience

The alt attribute is used to describe the contents of an image file. It’s important for several reasons:

<img src="puppy.jpg" alt=""/>

Better:

<img src="puppy.jpg" alt="puppy"/>

Best:

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch"> 

To be avoided

<img src="puppy.jpg" alt="puppy dog baby 
dog pup pups puppies doggies pups litter puppies dog retriever 
 labrador wolfhound setter pointer puppy jack russell terrier 
puppies dog food cheap dogfood puppy food"/>

https://support.google.com/webmasters/answer/114016?hl=en

Why should I care about SEO (Search Engine Optimization)?

Why should I care about SEO?

You’ve heard the phrase “Location, location, location!” and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you’re going to get.

Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.

The goal of SEO is to land your website in the top few pages of search engine’s results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.

To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website’s HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance on the Web.

Once search engines are alerted to your website’s presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page.

The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site’s keywords as possible.

Some search engines, including Google®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external links are called back links.

 

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About some Key SEO Terms

ALT Tags — If your browser cannot display an image from a website, then the ALT tag displays the description of the image as text. ALT image tags also make it possible for the visually impaired to understand the images on your website. The ALT tag should be only a few words describing the content of the image. ALT tags contribute to the keyword count on the Web page. So, using relevant images with appropriate ALT tags can increase the overall keyword count on your page.

Backlinks — Links to your page from other sites on the Internet are called backlinks. Search engines use links to indicate general popularity. Search engines take into account where the link is coming from, which page it’s pointing to, and what the actual text of the link says.

Black Hat — In SEO, black hat SEO refers to using deceptive techniques to fool search engines into ranking a site higher than it deserves. These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices. Search engines ban sites that use black hat techniques.

Hidden Content — This is another technique common among black hat SEO. This practice involves placing content on a Web page that is hidden to normal Web viewers, and is only visible to search engines. The hidden content artificially increases search result rankings. Search engines have gotten very good at detecting these type of techniques. Using hidden content can cause your site to be penalized, including exclusion from search results.

Keywords — Chosen words and phrases that describe what your Web page is about. These keywords are the actual terms people search for in the search engines that relate to your web site. Once you identify the keywords, they should be placed in the Keywords meta tag.

Link Bait — Content that is posted to a web site with a controversial or inflammatory title or content, that is intended only to draw links and traffic. Most of the time this is used as a derogatory term for content that has no value except to get people angry or excited enough to link to or visit the content.

Link Farm — This is another black hat SEO technique. It involves setting up multiple sites whose main purpose is to contain links to other sites. This technique tries to take advantage of the relative importance search engines place on links. Changes to search engine algorithms have been made to detect and devalue these sort of links, rendering them useless from a ranking perspective.

Meta Tags — Contains data that describes your page to other systems, such as search engines or RSS feed readers. This information about your Web page is invisible to the typical user. Some of the common meta tags from a search engine standpoint include keywords, description, and title tags.

PageRank — This is a proprietary measure used by Google to indicate how much authority a page has, based on incoming links (backlinks) from other sites on the Internet. The outwardly-visible PageRank number that Google exposes through its tools no longer has much real-life bearing on rankings. However, it’s still well known and some people mistakenly focus on this number to improve on their search results rankings.

Pay Per Click (PPC) — Sponsored listings on the Search Engine Results Page (SERP). These links are contained in a different colored background on Google. These links are not actual search results, but instead are paid listings. The search engines are paid every time people click on these links. While they are paid listings, relevance may still play a part in how high on the page these listings show up. Running some PPC ads can be a good supplement to an SEO campaign.

Redirect — This is a command that a web server can give to a web browser (or search engine) to tell the requestor that the content has been moved. There are different types of redirect, meaning different things such as Moved Temporarily (302) and Moved Permanently (301). When you move content on your site, you need to check with your server administrator to make sure that the old pages are redirected to the new location using a Moved Permanently (301) code.

Robots file — This is an optional file that you include on the root of your web site (in the main domain name, not in a sub-folder). This file contains suggestions to the search engines including which pages you would not like the engines to include in their index, which pages you would like them to index, and the location of your sitemap file. This file is also used to block search engines entirely.

Search Engine Optimization (SEO) — This refers to the process of making your web site more accessible to search engines. This can include optimizing the text content of your site to include proper keywords, optimizing the code structure of your site itself, and finding ways to attract incoming links to your page.

Search Engine Result Page (SERP) — The page on which the search engine displays the results of a visitor’s search.

Sitemap — This is a file that lists the pages on your site, along with each page’s relative importance. This optional file can help search engines find all of your site’s pages. You would use this file during search engine submission.

Spider — A spider is a virtual browser program search engines run to crawl through the links on the Internet and compile information about the pages they find to index and rank the content.

Submission — Most search engines have a form you can use or a Web service you can call to submit your website to them. This is nothing more than letting the search engines know that your website is up and active so that they can add your site to your list of pages to index. Submission does not guarantee search engine listing or ranking. Those factors are decided entirely on the individual search engine ranking algorithms.

About Spiders and Internal Links

What Are Spiders and Internal Links?

Spiders — automatic programs used by Internet search engines to regularly crawl the World Wide Web — look for websites and other content to add to the search engines’ databases. They follow the hyperlinks that connect websites on the Internet.

578px-Many_Spiders

Search Engine Visibility provides several options for you to help search engine spiders and crawlers in navigating your site with ease. Spiders are crippled when they have no links to follow. If your website has broken or no internal links a spider will likely not go beyond the first link. If your site contains external links, the spider might follow those and leave the site behind.

If, however, all the Web pages on your site are linked to each other with functional hyperlinks, a visiting spider is able to visit every nook and cranny of the site.