Why should I choose LuckyRegister for my SEO services?

What is SEO (Search Engine Optimization), and why is it important?

If you want people to find your site, you need to get it listed with search engines. Search Engine Optimization is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Why should I choose LuckyRegister?

We know there are plenty of Search Engine Optimization tools out there, but as the world’s number one cheap domain registration service, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our Search Engine Optimization tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Get top rankings on Google®, Yahoo!®, Bing® and more.

What good is a terrific website if customers can’t find it? Search Engine Visibility solves this problem by helping you add the right keywords and text to your site, then submits your site to Google, Yahoo!, Bing, and over 100 other popular search engines and directories. Use our expert suggestions to continuously move your website closer to the top of search results.

Visit our Search Engine Visibility center for more information.

A Very Interesting Video From Matt Cutts

“How does Google handle duplicate content?”

“In rare situations, our algorithm may select a URL from an external site that is hosting your content without your permission. If you believe that another site is duplicating your content in violation of copyright law, you may contact the site’s host to request removal. In addition, you can request that Google remove the infringing page from our search results by filing a request under the Digital Millennium Copyright Act.” Sourced from “support.google.com/webmasters/answer/

LuckyRegister 404 pages for search engines

404 pages are what you see when you click on a broken link. They are often sparsely populated with little content other than a message such as “Page not found”. 404 pages are designed to inform users that the link or resource they clicked is not or no longer available, and signpost those visitors back to your other content.

BING – 404 Page Best Practices

There are a few things you should keep in mind when building your 404 pages:

  1. No advertising of any kind.
    1. All error pages should be free of service-calls, such as advertising modules. This means 404 pages should be static HTML and not include any complex script, advertising or anything which makes calls off the page itself. This is due to the risk of the requested resource not returning in a timely manner which could lead to loss of platform integrity (causing a server to crash).
    2. The low volumes these 404 pages experience, combined with the goal of signposting users back to content and the goal of acting as an “error” page, mean that serving advertising is not beneficial to the user experience, not going to generate significant impressions and will ultimately drive down overall ad yield and value due to the very low click-through rates this inventory generates.
    3. This also includes the insertion of automated widgets that can return search results related to the content of the original page. Such widgets can end up crawled and creating a loop is items served in the search results, themselves, return 404 error pages. This can hurt a search crawler, causing it to avoid you site in the future, and can also harm your own servers.
  2. Page returns a 404 status code.
    1. From an SEO perspective, a 404 page should return a 404 Status Code (Page Not Found) as opposed to a 200 (OK) status code. The return of a 404 Status Code is used to alert automated users such as search engine crawlers that the link is in fact broken, and is the only way an automated user can ascertain this. If 404 pages return a 200 Status Code then Search Engines consider this broken link still valid, and the “404 page” could end up in the index.
  3. “Smart” 404 pages.
    1. As mentioned above, the goal of the 404 pages is two-fold. First to alert the visitor that the content is no longer there, and second to offer a way for that visitor to re-engage with your website.
    2. It is acceptable to have a 404 page which is matched to the visual layout of your website, and that displays other options which a visitor might click on to find related content across your website. Many websites showcase a series of links to their most popular content on the 404 page to keep the visitor from leaving the website.
    3. In all cases, be sure to make a 404 page which is light-weight and loads as quickly as possible. Even “smart” 404 pages should avoid external calls to services which populate modules inside the page with data. House the information directly within the page itself.

Google – Create useful 404 pages

Because a 404 page can also be a standard HTML page, you can customize it any way you want. Here are some suggestions for creating an effective 404 page that can help keep visitors on your site and help them find the information they’re looking for:

  • Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting.
  • Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site.
  • Consider adding links to your most popular articles or posts, as well as a link to your site’s home page.
  • Think about providing a way for users to report a broken link.
  • No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.
  • Use the Change of Address tool to tell Google about your site’s move.

 

Do you care about Page Load Speed for your website?

In an August 2013 video, Cutts explains that page load speed is a ranking factor (Matt Cutts is the head of Google’s Webspam team).

It’s quite possible that your website is slow because of one of the five issues below. Check them out, and see how they relate to your site.

  1. Page Size — The bigger your page, the longer it takes to download, especially over slower connections.
  2. Time to First Byte — An increased time to 1st byte means there are too many SQL queries or non optimized SQL queries. This can also include server-side calls to third-party API. If you’re running WordPress, get the WordPress Plugin P3 Profiler to discover what plugins are running what queries and how long each one takes.
  3. Total Objects and Third-Party Objects — Too many objects on your page will require visitors’ browsers to perform the request and receive pattern too many times and slow down your page.
  4. Cached Objects — You want browsers caching your site. You need to instruct the Web server to enable expires headers on your static objects.
  5. Text Compression — If you don’t have text compression turned on, your page is going to be slow. We turn this on by default on our Web Hosting plans, so your if your page is suffering from this, it’s either because of third-party objects, or it somehow got disabled on your hosting account.

You can use Google PageSpeed Insights tool to check your website to see if your web pages fast on all devices or not?

https://developers.google.com/speed/pagespeed/insights/

the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Backlinks — Links to your page from other sites on the Internet are called backlinks. Search engines use links to indicate general popularity. Search engines take into account where the link is coming from, which page it’s pointing to, and what the actual text of the link says.

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Link Bait — Content that is posted to a web site with a controversial or inflammatory title or content, that is intended only to draw links and traffic. Most of the time this is used as a derogatory term for content that has no value except to get people angry or excited enough to link to or visit the content.

Link Farm — This is another black hat SEO technique. It involves setting up multiple sites whose main purpose is to contain links to other sites. This technique tries to take advantage of the relative importance search engines place on links. Changes to search engine algorithms have been made to detect and devalue these sort of links, rendering them useless from a ranking perspective.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

(Google Quality guidelines)

 

Do you want your website to be penalized?

Black Hat and Hidden Content – These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices

Black Hat — In SEO, black hat SEO refers to using deceptive techniques to fool search engines into ranking a site higher than it deserves. These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices. Search engines ban sites that use black hat techniques.

Hidden Content — This is another technique common among black hat SEO. This practice involves placing content on a Web page that is hidden to normal Web viewers, and is only visible to search engines. The hidden content artificially increases search result rankings. Search engines have gotten very good at detecting these type of techniques. Using hidden content can cause your site to be penalized, including exclusion from search results.

Why should I choose LuckyRegister for my SEO services?

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We know there are plenty of SEO tools out there, but as the world’s number one domain registrar, we know the Web inside and out. We’re passionate about this stuff, so we designed our SEO services to be as powerful as they are easy to use and cost effective. Got questions? Our award-winning, 24/7 support team is just a phone call away.

Search Engine Visibility works however you need it to. Our SEO tools analyze your website and help you identify search terms and keywords that can increase traffic on your website. Once you’ve placed the search terms and keywords in your website’s content, use our one-click site submission tool to submit your site to the world’s top search engines. For more detail, you can analyze and optimize your site with a wide variety of SEO tools, from our keyword generator to our site map creator.

Content and Links For Search Engines

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

links

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say? The actual text content of your Web page and HTML code. What content does your site convey to the user?

  • Who is linking to you? What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

How to create great alt text?

ALT Tags – If your browser cannot display an image from a website, then the ALT tag displays the description of the image as text. ALT image tags also make it possible for the visually impaired to understand the images on your website. The ALT tag should be only a few words describing the content of the image. ALT tags contribute to the keyword count on the Web page. So, using relevant images with appropriate ALT tags can increase the overall keyword count on your page.

 

Google Image publishing guidelines

  1. Don’t embed important text inside images
  2. Tell Google as much as you can about the image
  3. Give your images detailed, informative filenames
  4. Provide good context for your image
  5. Create a great user experience

The alt attribute is used to describe the contents of an image file. It’s important for several reasons:

<img src="puppy.jpg" alt=""/>

Better:

<img src="puppy.jpg" alt="puppy"/>

Best:

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch"> 

To be avoided

<img src="puppy.jpg" alt="puppy dog baby 
dog pup pups puppies doggies pups litter puppies dog retriever 
 labrador wolfhound setter pointer puppy jack russell terrier 
puppies dog food cheap dogfood puppy food"/>

https://support.google.com/webmasters/answer/114016?hl=en

Search Engine Visibility – Optimizing Your Search Engine Tags

Search Engine Visibility lets you view your site’s current tags and create populated tags for easy downloading and pasting in your Web page’s code.

To View Current Tags

  1. Log in to your Account Manager.
  2. Click Search Engine Visibility V1.
  3. Next to the account you want to use, click Manage.
  4. From the Optimize tab, select Optimize Tags.
  5. Click the Current Tags tab to view your site’s active tags.
  6. Use the Back and Next buttons to navigate between your site’s pages.

NOTE: You cannot modify content on the Current Tags tab. To modify or add new tags, use the Optimized Tags tab.

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To Create New Tags

    1. On the Optimize Tags page, select the Optimize Tags tab.
    2. Use the Back and Next buttons to navigate between your site’s pages.
    3. In the Title field, enter the title tag.
    4. In the Description field, enter description tags.
    5. In the Keywords field, enter the keywords tags.

NOTE: For suggestions and guidelines on each tag, click the question mark next to the tag name.

  1. (Optional) Click Select defined keywords to add keywords that you have already defined.
  2. Click Publish All Pages or More Options, and then choose between Download Text File or Export to Webmaster. Continue downloading or publishing for each page as needed