Choosing between .COM and .LIFE depends on your goals: global credibility and resale power vs. emotional branding and niche clarity. Here’s a clear, decision-oriented breakdown.
.COM — The Universal Standard
Best for: Businesses, startups, e-commerce, SaaS, long-term brand building, domain investment.
Pros
- Instant trust & recognition worldwide
- Highest resale liquidity and buyer demand
- Default typing behavior (people assume .com)
- SEO-neutral but behaviorally strong (better CTR from familiarity)
Cons
- Scarcity & cost (premium names are often taken or expensive)
- Less expressive for lifestyle or mission-driven brands
Use .COM if you want: maximum credibility, flexibility, and future exit value.
.LIFE — Purpose-Driven & Expressive
Best for: Lifestyle brands, wellness, coaching, blogs, personal brands, communities, passion projects.
Pros
- Emotionally resonant and story-driven
- High availability for clean, meaningful names
- Clear positioning for content and mission
- Memorable when aligned with brand purpose
Cons
- Lower mainstream trust than .com
- Limited resale market (niche buyers)
- Occasional email/typing confusion with .com
Use .LIFE if you want: authenticity, clarity of purpose, and a strong emotional hook.
Head-to-Head Comparison
| Factor | .COM | .LIFE |
|---|---|---|
| Global Trust | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Branding Flexibility | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Emotional Appeal | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Availability | ⭐⭐ | ⭐⭐⭐⭐ |
| Resale Value | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Best For | Business & investment | Lifestyle & mission |
How to Decide (Quick Rules)
- Choose .COM if you’re building a company, selling products/services, or care about resale.
- Choose .LIFE if your brand is about how people live, feel, or grow.
- Best practice: If budget allows, own both — use .COM as the primary brand and .LIFE for campaigns, content, or community.
Examples
- FitLife.com → scalable fitness business
- Mindful.life → wellness content hub
- TravelLife.com → commercial travel brand
- Simple.life → minimalist lifestyle blog
Bottom Line
- .COM = authority, scale, and investment safety
- .LIFE = meaning, connection, and niche storytelling