Tips for registering .FASHION domain names

Here are practical tips for registering .FASHION domain names to ensure strong branding, future resale value, and relevance in the competitive fashion niche:

1. Keep It Short, Memorable, and Brandable

Aim for 1–2 words, ideally 10–15 characters total.
Avoid hyphens or numbers.
Make it easy to say and spell.

Good: ChicWear.fashion, Iconic.fashion
Avoid: Best-Apparel-2025.fashion

2. Use Strong Fashion Keywords

Include words related to:

Style: style, chic, trend, couture, vogue, outfit, wear
Categories: shoes, accessories, bags, streetwear, menswear
Branding terms: shop, studio, collection, lookbook, label

Examples: Streetwear.fashion, TrendyLook.fashion, CoutureShop.fashion

3. Avoid Redundancy with “Fashion”

Since “.fashion” is already in the domain, skip names that repeat the word unnecessarily.

Instead of FashionStyle.fashion → Use Style.fashion
Instead of FashionBoutique.fashion → Try Boutique.fashion

4. Secure Your Brand Name Early

If you have a fashion brand or personal name, secure it before someone else does.
Even if your main site is .COM, owning the .FASHION can protect your brand and open niche marketing opportunities.

Example: If your brand is “Mila Vogue,” register MilaVogue.fashion

5. Consider Domain Hacks or Catchy Phrases

Make creative use of the extension for marketing value.

Examples:

ThatIs.fashion
ThisIsMy.fashion
IconicLooks.fashion

6. Think About Buyer/Visitor Intent

Choose names that align with your target audience’s expectations:

Shoppers → Deals.fashion, LuxuryShoes.fashion
Blog readers → DailyStyle.fashion
Event-goers → ParisRunway.fashion

7. Check for Trademark Conflicts

Always run a basic trademark check (via USPTO or WIPO) to avoid legal issues if you plan to use or resell the domain.

8. Register Related Variants If Budget Allows

Protect your brand or investment by grabbing:
- Singular/plural versions: Trend.fashion / Trends.fashion
- Common misspellings
- Geo-specific options: Tokyo.fashion, LA.fashion

9. Buy Premium Names If They Offer High Branding Value

If available, a premium .fashion domain like Vogue.fashion or Model.fashion could be worth the investment for branding or resale.

Bonus Tips for Resellers:

Focus on trend-based names or future-forward concepts (e.g., VirtualRunway.fashion)
Target influencers, DTC brands, or fashion tech startups as potential buyers
Use Buy Now + Lease-to-Own models on marketplaces like Dan.com, GoDaddy, or Afternic