Choosing between a .COM and a .FASHION domain name depends on your brand goals, target audience, and how you plan to position your business online. Here’s a breakdown to help you decide:
1. Brand Recognition & Trust
| Factor | .COM | .FASHION |
|---|---|---|
| Global Recognition | ✅ Highest trust, universal | ❌ Niche recognition |
| Consumer Familiarity | ✅ Expected by default | ⚠ May confuse non-tech-savvy users |
| Trust Factor | ✅ Very high | Moderate to high (in relevant industry) |
✅ Choose .COM if you want universal brand trust and easier recall.
2. Industry Relevance
| Factor | .COM | .FASHION |
|---|---|---|
| Generic Appeal | ✅ Works for any industry | ❌ Too specific for multi-category brands |
| Fashion Branding | ⚠ Not niche by default | ✅ Strong, clear niche identity |
| Creative Use | Limited (already saturated) | ✅ Great for short, creative domain hacks |
✅ Choose .FASHION if you’re targeting fashionistas, designers, boutiques, or apparel businesses.
3. SEO & Discoverability
| Factor | .COM | .FASHION |
|---|---|---|
| Google Preference | ✅ Still slightly preferred | Neutral – no penalty or boost |
| Keyword Flexibility | High (but crowded) | Good in niche – especially in branding |
| Memorability | ✅ Easier due to default expectation | ⚠ Memorable only within fashion context |
✅ Both extensions are indexable in Google. The .FASHION extension can enhance keyword association for niche queries.
4. Availability & Cost
| Factor | .COM | .FASHION |
|---|---|---|
| Availability | ❌ Very limited | ✅ More choices available |
| Cost | ❌ Premiums often high | ✅ Typically cheaper unless premium |
| Domain Hack Options | Few | ✅ More possibilities (e.g., Runway.fashion) |
✅ Choose .FASHION if you’re looking for a brandable name at a lower price.
5. Examples
- .COM:
- StylishWear.com → Generic, classic, flexible
- GlamMode.com → Can expand beyond fashion
- .FASHION:
- Haute.fashion → Clear, luxury feel
- Streetwear.fashion → Exact-match relevance
✅ Final Recommendations
| If You Are… | Best Choice |
|---|---|
| A fashion blog, boutique, or startup label | .FASHION |
| A general ecommerce brand with future category growth | .COM |
| Building long-term brand authority across sectors | .COM |
| Creating a stylish, modern, and niche-specific brand | .FASHION |
Pro Tips for Both
- If possible, secure both (.COM and .FASHION) and redirect one to the other.
- Avoid long domain names in both extensions.
- Focus on brandability, not just keyword stuffing.