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Search Engines and Internal Links

Spiders representing the Internet’s search engines regularly crawl the World Wide Web to look for websites and other content to add to the search engines’ databases. They follow the hyperlinks that connect websites on the Internet.

Due to their very nature, spiders are crippled when they have no links to follow. If your website has broken or no internal links a spider will likely not go beyond the first link. If your site contains external links, the spider might follow those and leave the site behind.

If, however, all the Web pages on your site are linked to each other with functional hyperlinks, a visiting spider is able to visit every nook and cranny of the site.

Search Engine Visibility provides several options for you to assist search engine spiders and crawlers in navigating your site with ease. Having working links throughout your site is essential to successful search engine optimization.

Tip: Register the right keywords domain names to get your website discovered on search engines so more customers can get to your door.

 

Don’t Do It!

What is SEO, and why is it important?

If you want people to find your site, you need to get it listed with search engines. SEO is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Don’t Do It!

Search engines have become very important to the way people use the Web. Of course that means there’s a lot of value to getting in front of all of those millions of potential visitors.

Unfortunately, some people try to manipulate search results, create spam, and try to game the system to make money.

Search engines, however, are very good at detecting and penalizing sites that employ manipulative techniques.

Here are examples of things you should not try to do:

  • Keyword Stuffing — Keyword stuffing refers to identifying valuable search terms, and then shoving those search terms into your content or meta keywords tag as many times as possible, even when the keyword has no relevance to the content of the site.
  • Hidden Content — Hidden content is the technique of displaying content to the search engines that the users don’t see, such as additional keyword phrases. Typically examples include using CSS to display the content way off the viewable area of the page, hiding the displayed content with CSS, or displaying the content in the same color as the background (ie: white text on white background).
  • Link Farms — The importance of links has prompted people to swap links with as many sites as they can find, including sites that are not relevant. Some webmasters create multiple sites of low-value content exclusively for the purposes of interlinking those pages.
  • Buying Links — Some people pay for links on other sites just to try and raise their search engine scores. This method is different than a sponsored link, or an advertisement, as they usually try and pay for these links to display in online content like natural links without any labeling that the link was paid for.
  • Make Pages Just for Search Engines — Some people get so wrapped up in the search engines that they forget all about their users. If a page is over-engineered for the search engines, to the point that it loses value for the users, the users are not going to want to spend much time on your page. Even if they land on your site, they’ll go elsewhere for their business.

What’s the worst that can happen?

The search engines have a lot of very smart people and have gotten very good at detecting and penalizing sites that use manipulative techniques, like those outlined above. Don’t try to outsmart the search engines. In some cases your site can disappear from the search engines for months, if not years, depending on the severity of the offense. The best advice is to stay within Google’s webmaster guidelines and build your SEO strategy around sound principles, like having great content and proper meta tags. Remember, the search engine doesn’t have to rank you for anything!

Note: We offer cheap domain registration, domain hosting, email services…plus Search Engine Visibility to promote your business on Google®, Yahoo!®, and Bing® to increase traffic and get more customers.

How Search Engines (Google, Bing, Yahoo…)Read Your Page Content

Drive more customers to your website

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website.

Search engines do not see Web pages like you do. They cannot process images, and translate them into content. Search engines crawl your website by reading the code created with HTML, ASP, PHP and other code languages. A page made up mostly of images displays mostly blank to a search engine.

Sometimes, what you see as text on a page isn’t really text. Some people create Web page designs in an image editor program and instead of recreating the design as code, they simply post their image to look like HTML.

This is what your Web page might look like to you:

actualsite

We offer cheap domain registration, hosting and Search Engine Visibility services

The problem is, a picture of text isn’t actual text, it is just a picture. And it isn’t visible to the search engine. All a search engine can see is a blank spot where the image is. Here’s how a search engine might see your site:

A similar problem exists for audio and video, as well as Flash® animations. (Flash is a plugin that runs animated content in a website that users can often interact with.) Some highly interactive pages that are completely created in Flash can be practically invisible to search engines.

Having a page on your site with lots of images, or with a lot of flash animations, can be fine depending on your target customer. Image gallery sites obviously want to showcase their images, for example. However, it is not search-engine friendly. So if your business model depends on being found by the search engines, you should think about including a few pages with descriptive text (such as “about” pages or even adding a business weblog to your site). This makes it much easier for the search engines to find and rank your site. Adding text descriptions to images (using alt text attribute) for such sites helps as well.

Web Marketing – How Search Engines See the Web

Drive more customers to your website

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Use Search Engine Visibility to increase your search rankings, and bring more traffic to your website.

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Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories:

  • What does your Web page say?
    The actual text content of your Web page and HTML code. What content does your site convey to the user?
  • Who is linking to you?
    What sort of other Web pages are linking to yours? Do they have the same topic or a related topic?

Content

When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the images, and figure out what that page is about.

Search engines don’t see Web pages the same way a person does. In fact, search engines cannot actually see at all, at least not visually. Instead, they read the HTML code of the Web page, and the actual text that it contains.

All the search engines can read is text. They also can look at the HTML code (which is also text) of the site to try and get some clues about what that text means or which text is most important.

Search engines can sometimes use the HTML code to get some clues about other elements on the page, such as images and animation. For example, search engines can look at an image tag and read the alt text attribute, if the page author supplied it, to get an idea of what the image is.

img src="cowpicture.jpg" alt="Picture of a cow"
However, this is not a replacement for actual text content.

Links

Web links from other sites are also important clues that search engines use to figure out what your page is about, or how important your page is for a particular search query. In a search engine’s view, a link from one page to another is basically a “vote” for that page.

If you have a page about cows, and a local farmer’s Web page links to your page from their website for more information on the topic of cows, that is an extra vote for your page.

More links = more votes.

Not all votes are equal votes, however. Most important is how relevant the link is. For example, a link from a page about video poker software doesn’t have much to do with dairy products or cows, so a link from that page to your website about cows does not count for very much at all, if anything.

Some Web page owners put a lot of time and effort into chasing down links from other Web page authors, swapping links or trying to get listed on directories or have articles posted to sites like Digg or Reddit. This can be helpful for your site, but you have to remember to focus on your own page content first. If your Web page doesn’t have much value to other site authors, they are unlikely to link to it.

Visit our cheap domain registration page to find the best domain for your online business

One-click install of free applications for your website

App installs just a click away

Our one-click install process has all your cheap domain hosting app needs covered, making it easy to build, enhance and manage your site.

  • Need a content management system (CMS) for your Website? Joomla and Drupal are just a click away
  • Maybe you want to sell products on your website. Try Magneto with one-click.

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Need fast, secure, reliable hosting that grows with your business?

Fast sites = happy visitors

Did you know a 1 second delay in your website page load time can cause a 7% reduction in conversion? This can have a huge impact on your bottom line which is why we work hard to maintain top page load times in the industry.

  • Industry-leading page load times
  • High-performance servers for fast web sites

See more about our domain hosting services here

Do I Need a Dedicated IP Address for My Website?

Most shared hosting users have little need for a dedicated IP address. However, a dedicated IP address does provide certain advantages.

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Generally speaking, a dedicated IP allows you to:

  • View your website via its IP address.
  • Access your accounts by FTP or the Web when the domain name is otherwise inaccessible, such as during domain name propagation periods.
  • Set up SSL protection on your website

NOTE: Our SSL certificates include a dedicated hosting IP, so you do not need to purchase a dedicated IP credit separately if you are adding a certificate to your site on your shared hosting account.

you can easily create a sitemap!

What is a Sitemap?

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A sitemap informs search engines that individual pages on your site are new or updated and are available for crawling. The sitemap protocol consists of an XML file that includes your website URLs and three other optional pieces of information for each page:

  • How often the URL is updated.
  • The last time the URL was updated.
  • A priority of the URL relative to the other pages on the site.

Sitemaps help ensure all new and difficult-to-find pages are indexed quickly and completely, and are particularly useful for websites that are difficult for search engines to crawl and index effectively. Your website benefits from applying a sitemap if it:

  • Is modified frequently.
  • Uses Javascript of Flash® for navigation or content display.
  • Contains a large database or archive of pages that may be accessible only through a search function.

NOTE: Using a sitemap does not ensure that search engines will pick up every page of your site, but it does provide hints for search engines to more intelligently crawl your site.

Using the Sitemap Manager in the Hosting Control Panel, you can easily create a sitemap for your primary domain, subdomains, or aliased domains to automatically point search engines directly at domains in your Shared Hosting account. For more information, see Working with Sitemaps in the Hosting Control Panel.

Visit our domain hosting page for more information

My type of hosting account. What do I have?

Our hosting that’s easy, reliable and lightning-fast

Many of our hosting accounts offer different features from one another. Fortunately, your hosting account displays its type right in your account.

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To Find Your Hosting Account’s Type

  1. Log in to your Account Manager.
  2. Click Web Hosting.

Your hosting account type displays beneath the domain name in the following format:

[Tier] [Account type]

Let’s break down what each of these mean:

  • Tier — Our different tiers of hosting accounts offer different features:
    Label Description
    Economy Host one website that supports most commonly-used programming languages.
    Deluxe, Premium,
    Unlimited, and Ultimate
    Host multiple websites that support speciality programming languages.
  • Account type — We offer three different types of accounts:
    Label Description
    Web Hosting[Operating System] These accounts use our propriety control panel, the Hosting Control Panel, and have a grid-based architecutre. You can get more information about these accounts in Web Hosting Frequently Asked Questions.
    Classic Hosting[Operating System] These accounts use our propriety control panel, the Hosting Control Panel, and offer support for some legacy technologies.
    Linux Hosting with cPanel These accounts use cPanel and are only available using Linux.
    Windows Hosting with Plesk These accounts use Plesk and are only available using Windows.
    Managed WordPress These accounts have WordPress installed and do not provide access to a control panel.

see more about our cheap domain hosting here

Build your WordPress site in just a few clicks

You create your own dynamic site. We manage your setup, backups and security.

Built on our state-of-the-art Web hosting, Managed WordPress Hosting from LuckyRegister – Cheap Domain Registration, Domain Hosting Services – is the perfect solution for anyone who wants the power and simplicity of WordPress without the hassle of constant updates and technical adjustments.

More than just a simple install, WordPress is seamlessly integrated to your hosting so the moment you log in, you’re able to build, edit and manage your site. We’ve also modified our servers specifically for WordPress, giving you a level of speed and security you can’t get from a standard Web hosting plan.

And of course, our award-winning support is available 24×7 to help with any questions you may have. In short, there’s no easier way to build and manage a fast, secure, reliable WordPress website or blog.

Do I need to set up my database?

No. With Managed WordPress Hosting, we take care of everything so the process is as easy as possible for you. Once you’ve purchased your plan, you can immediately create your website or start blogging.

Migrate with just a click

With our Managed WordPress, nearly 9 out of 10 migrations can be done using our simple one-click tool. And if you’re a do-it-yourselfer who needs a little help, we also have detailed instructions you can follow.

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See more information about our Managed WordPress Hosting here

“.htaccess” – What is .htaccess?

Using .htaccess files lets you control the behavior of your web site or a specific directory on your site. For example, if you place an .htaccess file in your root directory, it will affect your entire site (www.coolexample.com). If you place it in a /content directory, it will only affect that directory (www.coolexample.com/content).

htaccess

.htaccess works on our Linux servers.

Using an .htaccess file, you can:

  • Customize the Error pages for your site.
  • Protect your site with a password.
  • Enable server-side includes.
  • Deny access to your site based on IP.
  • Change your default directory page (index.html).
  • Redirect visitors to another page.
  • Prevent directory listing.
  • Add MIME types.

NOTE: Make sure you create an .htaccess file using a plain text editor that doesn’t use word wrap. Some editors (such as MS Word or Notepad with Word Wrap enabled) will insert special ASCII codes to signify a line break. Your .htaccess file will not work if it has these special characters in it.

.htaccess files are a simple ASCII text file with the name .htaccess. It is not an extension like .html or .txt. The entire file name is .htaccess. For more information on how to set up .htaccess files, visit Apache’s website.