What is SEO, and why is it important?
If you want people to find your site, you need to get it listed with search engines. SEO is the process of making your website more “friendly” for search engines, which helps them categorize it and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.
Spiders representing the Internet’s search engines regularly crawl the World Wide Web to look for websites and other content to add to the search engines’ databases. They follow the hyperlinks that connect websites on the Internet.
When analyzing your site’s external links to websites, search engines will attempt to determine the relative importance of the originating sites. This means that if an originating site offers similar or related content to the one it is pointing to, the link will receive a higher rating than if the content was entirely unrelated. As well, an originating site may be ranked based on the links that are pointing to it, and hence the importance of those links.
You can improve your site’s ranking by linking to relative and highly-ranked quality sites.
Note: In some cases, owning a premium keyword domain name can increase click-through rates on ads, SERP listings and improve your site’s ranking.