Read Google guidelines about “Hiding text or links” and apply it for your Google SEO. Increase website traffic to your website, increase your business…
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:
- Using white text on a white background
- Including text behind an image
- Using CSS to hide text
- Setting the font size to 0
Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because:
- The link consists of hidden text (for example, the text color and background color are identical).
- CSS has been used to make tiny hyperlinks, as little as one pixel high.
- The link is hidden in a small character – for example, a hyphen in the middle of a paragraph.
If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages. When evaluating your site to see if it includes hidden text or links, look for anything that’s not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?
- Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
- Videos: Include descriptive text about the video in HTML. You might also consider providing transcripts.
If you do find hidden text or links on your site, either remove them or, if they are relevant for your site’s visitors, make them easily viewable. If your site has been removed from our search results, review our webmaster guidelines for more information. Once you’ve made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
Sourced from Google Webmaster Guidelines