Hidden Text And Links – Google Webmaster Guidelines

Read Google guidelines about “Hiding text or links” and apply it for your Google SEO. Increase website traffic to your website, increase your business…

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:

  • Using white text on a white background
  • Including text behind an image
  • Using CSS to hide text
  • Setting the font size to 0

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because:

  • The link consists of hidden text (for example, the text color and background color are identical).
  • CSS has been used to make tiny hyperlinks, as little as one pixel high.
  • The link is hidden in a small character – for example, a hyphen in the middle of a paragraph.

If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages. When evaluating your site to see if it includes hidden text or links, look for anything that’s not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?

If you’re using text to try to describe something search engines can’t access – for example, Javascript, images, or Flash files – remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either. Using descriptive text for these items will improve the accessibility of your site. You can test accessibility by turning off Javascript, Flash, and images in your browser, or by using a text-only browser such asLynx. Some tips on making your site accessible include:

  • Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
  • Javascript: Place the same content from the Javascript in a no script tag. If you use this method, ensure the contents are exactly same as what is contained in the Javascript and that this content is shown to visitors who do not have Javascript enabled in their browser.
  • Videos: Include descriptive text about the video in HTML. You might also consider providing transcripts.

If you do find hidden text or links on your site, either remove them or, if they are relevant for your site’s visitors, make them easily viewable. If your site has been removed from our search results, review our webmaster guidelines for more information. Once you’ve made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.

Sourced from Google Webmaster Guidelines

Bing Webmaster Tools

Use the Bing™ webmaster tools to improve your site’s rank across all search engines, submit your URLs and XML-based Sitemaps to Bing, get data on which pages of your site have been indexed, backlinks, inbound links and keyword performance.

Submit your URL and Sitemap

Make sure Bing knows about your site….

1 – Submit a site to Bing

2 – Submit a Sitemap to Bing

Manage, authenticate, test your sites

Identify crawl issues, research keywords, validate your robots.txt….

Sign in to use the Webmaster Center Tools

Read our service to increase website traffic to your site now!

Sourced from: http://www.bing.com/toolbox/webmasters/

Google Website Optimizer

We all know that if our website get high ranking in Google search engine results, We will get more web traffics for our wensite, more business, more income… So high ranking in Google search results are very important for every website, websmater. To help you understand more clearly about “How to have the best Google website optimiser”, we would like to share with you the official information from Google about this topic.

What if there were a way to find out which images, headlines, and website copy are most effective at getting your website visitors to convert? There is, with Google Website Optimizer.

Watch a video on how Google displays search results.

We would like share with you an updated guidelines from Google for “How Google displays search results” through an interesting video.

Google’s creation of sites’ titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web.

We use a number of different sources for this information, including descriptive information in the META tag for each page. Where this information isn’t available, we may use publicly available information from DMOZ. While accurate meta descriptions can improve clickthrough, they won’t impact your ranking within search results. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics.

While we’re unable to manually change titles or snippets for individual sites, we’re always working to make them as relevant as possible. You can help improve the quality of the snippets displayed for your pages by providing informative meta descriptions for each page.

How to prevent search engines from displaying DMOZ data in search results for your site

We found that Google has released updated guidlines (updated 12/16/2009) about this matter to support webmaster to prevent search engines from displaying DMOZ data in search results for their site. Bellowing is the detail information from Google.

One source we use to generate snippets is the Open Directory Project. You can direct us not to use this as a source by adding a meta tag to your pages.

To prevent all search engines (that support the meta tag) from using this information for the page’s description, use the following:

<meta name="robots" content="NOODP">

To specifically prevent Google from using this information for a page’s description, use the following:

<meta name="googlebot" content="NOODP">

If you use the robots meta tag for other directives, you can combine those. For instance:

<meta name="googlebot" content="NOODP, nofollow">

Note that once you add this meta tag to your pages, it may take some time for changes to your snippets to appear in the index.

If you’re concerned about content in your title or snippet, you may want to double-check that this content doesn’t appear on your site. If it does, changing it may affect your Google snippet after we next crawl your site. If it doesn’t, try searching Google.com for the title or snippet enclosed in quotation marks. This will display pages on the web that refer to your site using this text. If you contact these webmasters to request that they change their information about your site, any changes to their sites will be recognized by our crawler after we next crawl their pages.

We hope you will find it usefull for your online business. Read our professional service for increasing website traffic here!

Google image guidelines for web design

As you know that images are very important for web designer to create a nice web page. But images are not very friendly with search engines such as Google, Yahoo… Search engines can not read the pictures very well. Within thism post, we would like to sum up all important guidelines from Google to make pictures more friendly with Google and other search engines.

With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to Google users. Following the best practices listed below (as well as Google usual webmaster guidelines) will increase the likelihood that your images will be returned in those search results.

Don’t embed text inside images

Search engines can’t read text embedded in images. If you want search engines to understand your content, keep it in regular HTML.

Tell us as much as you can about the image

Give your images detailed, informative filenames

The filename can give Google clues about the subject matter of the image. Try to make your filename a good description of the subject matter of the image. For example, my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG. Descriptive filenames can also be useful to users: If we’re unable to find suitable text in the page on which we found the image, we’ll use the filename as the image’s snippet in our search results.

Create great alt text

The alt attribute is used to describe the contents of an image file. It’s important for several reasons:

  • It provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user’s query.
  • Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:

<img src="puppy.jpg" alt=""/>


<img src="puppy.jpg" alt="puppy"/>


<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided

<img src="puppy.jpg" alt="puppy dog baby 
dog pup pups puppies doggies pups litter puppies dog retriever 
 labrador wolfhound setter pointer puppy jack russell terrier 
puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords (“keyword stuffing“) results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context. We recommend testing your content by using a text-only browser such as Lynx.

Anchor text

External anchor text (the text pages use to link to your site) reflects how other people view your pages. While typically webmasters can’t control how other sites link to theirs, you can make sure that anchor text you use within your own site is useful, descriptive, and relevant. This improves the user experience and helps the user understand the link’s destination. For example, you might link to a page of vacation photos like this: Photos of our June 2008 trip to Ireland.

Provide good context for your image

The page the image is on, and the content around the image (including any captions or image titles), provide search engines with important information about the subject matter of your image. For example, if you have a picture of a polar bear on a page about home-grown tomatoes, you’ll be sending a confused message to the search engines about the subject matter of polarbear.jpg.

Wherever possible, it’s a good idea to make sure that images are placed near the relevant text. In addition, we recommend providing good, descriptive titles and captions for your images.

Think about the best ways to protect your images

Because images are often copied by users, Google often finds multiple copies of the same image online. We use many different signals to identify the original source of the image, and you can help by providing us with as much information as you can. In addition, the information you give about an image tells us about its content and subject matter.

Webmasters are often concerned about the unauthorized use of their images. If you prevent users from using your images on their site, or linking to your images, you’ll prevent people from using your bandwidth, but you are also limiting the potential audience for your images and reducing their discoverability by search engines.

One solution is to allow other people to use your images, but require attribution and a link back to your own site. There are several ways you can do this. For example, you can:

  • Make your images available under a license that requires attribution, such as a Creative Commons license that requires attribution.
  • Provide a HTML snippet that other people can use to embed your image on their page while providing attribution. This snippet can include both the link to the image and a link to the source page on your site.

Similarly, some people add copyright text, watermarks, or other information to their images. This kind of information won’t impact your image’s performance in search results, and does help photographers claim credit for their work and deter unknown usage. However, if a feature such as watermarking reduces the user-perceived quality of your image or your image’s thumbnail, users may click it less often in search results.

If you don’t want search engines to crawl your images, we recommend using a robots.txt file to block access to your images.

Create a great user experience

Great image content is an excellent way to build traffic to your site. We recommend that when publishing images, you think carefully about creating the best user experience you can.

  • Good-quality photos appeal to users more than blurry, unclear images. In addition, other webmasters are much more likely to link to a good-quality image, which can increase visits to your site. Crisp, sharp images will also appear better in the thumbnail versions we display in our search results, and may therefore be more likely to be clicked on by users.
  • Even if your image appears on several pages on your site, consider creating a standalone landing page for each image, where you can gather all its related information. If you do this, be sure to provide unique information—such as descriptive titles and captions—on each page. You could also enable comments, discussions, or ratings for each picture.
  • Not all users scroll to the bottom of a page, so consider putting your images high up on the page where it can be immediately seen.
  • Consider structuring your directories so that similar images are saved together. For example, you might have one directory for thumbnails and another for full-size images; or you could create separate directories for each category of images (for example, you could create separate directories for Hawaii, Ghana, and Ireland under your Travel directory). If your site contains adult images, we recommend storing these in one or more directories separate from the rest of the images on your site.
  • Specify a width and height for all images. A web browser can begin to render a page even before images are downloaded, provided that it knows the dimensions to wrap non-replaceable elements around. Specifying these dimensions can speed up page loading and improve the user experience.

With image search, just as with web search, our goal is to provide the best and most relevant search results to our users. Following the best practices listed above will increase the likelihood that your images will be returned in those search results.

.CN Domains Removed from Storefronts

The .CN registry has stopped accepting new registrations from overseas registrars effective 1/6/2010. To prevent customer issues with domain requests we have de-activated the following domain extensions on our storefronts: .CN, .COM.CN, .NET.CN, and .ORG .CN.

We are working with our registry provider to determine the impact this change may have on transfers and renewals of these extensions and will update you as soon as we have more information.