vodka maker paid $3 million for VODKA.com

The billionaire Russian entrepreneur behind Russia’s biggest vodka maker has paid $3 million to acquire the vodka.com domain, part of a bid to expand into the U.S. market, a broker said on Thursday.
Sedo.com, the Web domain brokering unit that is part of Germany’s United Internet AG, said it had acted as the sales agent in the deal. (domain registration in 1999-09)
Conglomerate Russian Standard Co., controlled by Roustam Tariko, paid $3 million to an undisclosed seller in a deal completed Dec. 4, according to a Sedo.com spokesman. A New York-based spokeswoman for Russian Standard confirmed the $3 million price tag.
Russian Standard entered the U.S. market in September 2005 with its Imperia brand. The recipe for Imperia is said to have been discovered by 19th century 
Russian scientist Dimitri Mendeleev, inventor of chemistry’s periodic table of elements.
Russian Standard Co. controls not only two-thirds of the sales of premium vodka in Russia, but also owns Russian Standard Bank, the country’s largest private bank.
Vodka.com’s price tag is among the highest ever revealed for a generic Web domain. In May, diamond.com reportedly sold for $7.5 million to jewelry retailer 
Ice.com. Business.com sold for $7.5 million in 1999.

Earlier this year, a source told Reuters that Sex.com had sold for around $12 million to a Boston-based company called Escom LLC, although the exact figure has never been disclosed

How to Select a Domain Name for Your Company

 

A good domain name is relatively short. A short name — if you can get it — is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell. Some companies have 50-character domain names spelling out their whole company name. That’s unwise. Long domain names don’t fit in forms, on billboards, or in Google PPC ads. Keep them relatively short. 
A good domain name is memorable. You remember generic names, such as Art.com and Garden.com. But you also remember more unique names such as Amazon.com, Google.com, and FogDog.com. Putting together strange combinations of words is fun and can be very productive. It helps if it rhymes like FogDog, or repeats sounds such as Google, or is sing-songy like WilsonWeb. Say your prospective domain name out loud to listen to its sounds. See if your tongue gets twisted around any syllables. Whatever your domain name, it should stick in the mind. 
A good domain name isn’t easily confused with others. In their desperation to find a domain name, some grasped at hyphenated names and put “the” in front of a word, as in TheStandard.com. The problem is confusion. Trademark laws are designed to prevent customer confusion. If the holder of a similar domain name is first to trademark his combination, it could threaten your domain name, or at least your ability to use it as a brand. Be sure to check with the US Patent and Trademark database (www.uspto.gov/main/trademarks.htm) or the trademark database for your country. Another consideration is how you’ll need to say your domain name over the phone. If you always have to say “spelled ding-hyphen-doodle.com” you’ll soon wish you’d left out the hyphens. Do your best to find a name that can’t be confused. 
A good domain name is hard to misspell. If people can misspell something, they will. The longer and more complex your domain name, the harder it is for your customers to type it in correctly. Many of them can’t type well to start with, so to type in a long name may lose you lots of business. At the low price of domain names (cheap domain registration), it may pay you to purchase the misspellings of a domain name, too. This way you’ll get the traffic intended for your site and discourage poachers from buying up the variants. Poachers can be driven off by lawsuits if you have trademark protection, but you don’t want that hassle. 
A good domain name relates to your business name or core business. It’s best if you register domain names for your company and your domain name can be guessed from your company name. But in your search for a domain name, don’t give up if you can’t find the domain for your exact business name. Find functional names, names that describe your uniqueness, names that express an emotion or attitude. 
A good domain name sounds solid to your target audience. If possible, get a .com domain or the domain that has the most respect in your country. You can get a .biz or .info, or .cc, .ws, .tv, and .to. (The latter are the country top level domains of the small nations of Cocos (Keeling) Islands, (Western) Samoa, Tuvalu, and Tonga, respectively). The problem is that the general public, in the US anyway, is accustomed to .com, or maybe .net (though .net and .org aren’t nearly as well regarded). Offbeat domain names sound … offbeat and suspect. Your main domain should be the one that people expect it to be. In the US, that’s probably .com. In France it would be .fr. If you want to appeal to an international audience, .com is probably best. Having said that, I think it’s wise to buy up other common domain name endings. They’re cheap. If you become successful you’ll wish you had kept them away from poachers. This helps your main domain name stay unique.
by Dr. Ralph F. Wilson, Editor (wilsonweb.com)

How do I Make Money with my Parked Domain Names ?

The first step is to make sure that your domain registrar offers “Forwarding” or “Redirection” service. If you do not know what “Forwarding” or “Redirection” is let me explain. Forwarding a domain name means that your domain registrar will forward anyone that types a domain that has forwarding on it to another domain. For example if you set up forwarding on yourdomain.com to yourotherdomain.com, when anyone types in or clicks a link to yourdomain.com they will automatically be sent to yourotherdomain.com. That’s it! ( LuckyRegister offer domain registration with forwarding for Free. )   

Finding the right affiliate program. 

After you determine that your domain registrar offers Forwarding you will need to find affiliate programs that are directly related to your parked domain names. For example, I have a domain name vegasdeals.com. Now I would want to look for an affiliate program that sells tickets to Las Vegas Shows. It is best to find affiliate programs that are directly related to your parked domain name. You will find a higher percentage of affiliate sales will be made that way. If a visitor is already interested in the same subject of your domain, it does not make sense to send them to something they are not looking for. 

I joined an affiliate program…now what? 

After joining an affiliate program you will be given a “Referring URL” that contains your id in the URL. Next you will go to your domain registrar’s site and set up the forwarding of your domain to the referring URL. Continuing with our previous example our fictitious referring URL is http://www.youcanbuyshowticketshere.com/id=me. Remember this is fictitious for example only. So I go to my domain registrar and have BuyLasVegasShowTickets.com forwarded to http://www.youcanbuyshowticketshere.com/id=me. Now when someone clicks on a link or types in BuyLasVegasShowTickets.com they are automatically taken to site they can buy show tickets at, and since my referral id is in the URL, I will get credit for any sales made. It is that simple. 

What are you waiting for? 

I know there are thousands (if not millions) of you out there, who own domain names that sit around collecting dust. Why not put them to use and start to make money with them?

Source from Adem Martin del Campo – Graphic Web Design (graphicwebdesign.net)


How to value a domain name?

4C Valuation Model

4C Valuation Model represents a system of domain appraisal based on four key criteria, or the four C’s: Character, Commerce, .Com and Comparables, otherwise known as Comps.

While each of these valuation criteria is important, all four together more accurately determine the fair market value of a Domain Name. 
To complete the Appraisal, we then compare this value against similar subject Domain Names that have previously closed called Comparables (or Comps), to determine the final value.

Here are the 4C’s:

Characters
The shorter a Domain Name is, the better. Apart from being easier to remember and spell, a short name has more impact and a high recall value. Five characters or less is ideal, and anything more than 20 characters has a substantially lower value.

Commerce
Ultimately, a Domain Name attains its value from its potential to drive traffic and deliver revenue to a business – in short, its marketability. Since branding is key to establishing a strong online presence, Domain Names that are based on well-known phrases, or are closely associated with a business opportunity with a sizable market share, enjoy a favorable position.

.Com
Location is everything, and many want to live in such coveted neighborhoods or cities as Beverly Hills, New York City, Paris, Singapore, or Hong Kong. That’s equally true of premium cyberspace. On the Internet, everyone prefers to dwell in the .com neighborhood. It’s the top-level domain (TLD) that embodies instant branding, and .com names enjoy a premium rating. (*** .com domain registration is the key)

Comparables
Take a look for the domain sold history and utilize these as the Comps for determining the value of a similar subject Domain Name. By doing so, we ensure that our Appraisal reflects current fair market value.

LuckyRegister Model

Domain Appraisals are based on Commercial Use, Brand Recognition, Name Length, Dot Value, Hyphen/Numeric and Word Count. Step up to a Certified appraisal and you’ll also receive a review by industry experts.

Top Domain Names Sales

The following domain names are known to have received over US$1 million in the public domain name aftermarket, lead by sex.com in 2006. There are many more names which have sold in the private market for substantially more. Ninety-eight percent of all domain sales we have tracked since 1/1/2006 sold for less than US$10,000.. 

Amount Year Domain 
$12,000,000 2006 sex.com (est) 
$9,500,000 2007 porn.com 
$7,500,000 2006 diamond.com 
$7,500,000 1999 business.com 
$5,500,000 2003 casino.com 
$5,000,000 2002 asseenontv.com 
$5,000,000 1999 korea.com 
$3,500,000 1996 worldwideweb.com 
$3,350,000 1999 altavista.com 
$3,300,000 1999 wine.com 
$3,000,000 2007 creditcheck.com 
$3,000,000 1999 eshow.com 
$3,000,000 2006 vodka.com 
$3,000,000 1999 loans.com 
$2,750,000 2004 creditcards.com 
$2,500,000 2000 dotnology.com 
$2,500,000 2000 tom.com 
$2,200,000 1999 autos.com 
$2,200,000 1999 coupons.com 
$2,100,000 2007 computer.com 
$2,000,000 2000 britain.com 
$2,000,000 2000 celebrities.com 
$2,000,000 1999 express.com 
$1,900,000 2000 savings.com 
$1,800,000 2007 seniors.com 
$1,600,000 2006 branson.com 
$1,500,000 2000 deposit.com 
$1,500,000 2006 cameras.com 
$1,500,000 2007 tandberg.com 
$1,500,000 2000 fly.com 
$1,500,000 1999 marketingtoday.com 
$1,320,000 2003 men.com 
$1,250,000 2007 vista.com 
$1,200,000 2000 feedback.com 
$1,180,000 2007 scores.com 
$1,120,000 2007 chinese.com 
$1,100,000 2004 mercury.com 
$1,030,000 1999 wallstreet.com 
$1,020,000 2005 fish.com 
$1,000,000 2007 iphone.com 

Imagine, spend some dollars for cheap domain registration today and become BIG man in one day 😉